SoCal CTO

OCTOBER 8, 2009

R : Retention - do they come back & re-visit over time? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. A : Activation - what % have a "happy" initial experience? R : Referral - do they like it enough to tell their friends?

Metrics 225

Metrics Startup Retention Acquisition 225

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. Influencing strategies also attempt to exploit brand loyalist behaviors for retention and promotion within the market.

Social Media 60

Social Media Media Viral Channel 60

Reid Hoffman

MARCH 19, 2019

Finally, and importantly, society is better off because Amazon makes the system for distributing books (and other products) vastly more productive, freeing up resources for other value-creating investments. The second is distribution —the ability to get product into the hands of customers. Plenty of headroom there!

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). And complement this data with ongoing research such as in-app surveys, social media listening, and customer retention metrics.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. First of all, they are not selling their product by hand.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

MARCH 30, 2023

Laughs and playfulness will connect your team and help strengthen bonds and relationships amongst them, which then will help solve issues that can be found in unhappy employees such as retention, engagement, physical and mental health problems, or lack of innovation and creativity. Listen to creative elements wherever you get your podcasts.

Retention 72

Retention Canada Channel Pay to Play 72

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

Occam's Razor

MAY 2, 2017

There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic. The site has tons and tons of content, almost haphazardly so.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. Retention and low attrition are good signs of customer validation.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

SoCal CTO

OCTOBER 5, 2010

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. Why You Should Write. Status / reputation.

Technology 191

Technology Product San Francisco CTO Hire 191

Lightspeed Venture Partners

JUNE 11, 2012

In 2009 I wrote a guest post at Industry Gamers about why social gaming is so attractive to investors , where I talked about the three key elements oin gaming: Development, Distribution and Discovery. But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry.

IP 114

IP Distribution Viral Mobile 114

ConversionXL

AUGUST 7, 2019

What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

MARCH 16, 2016

Instead of distributing bulky customer satisfaction surveys, where even your managers don’t know what to do with the results, you have only one question, one metric to deal with. Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always. Figure out their problems and fix them.

.Net 48

.Net Metrics Retention Aggregator 48

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Virally spread your marketing message by making sure influential local bloggers see your video.

Small Business 167

Small Business Marketing PR Social Media 167

Startup Lessons Learned

SEPTEMBER 29, 2008

Revenue is always my preferred measure, but you can use anything that is important to your business: retention, activation, viral invites, or even customer satisfaction in the form of something like net promoter score. If an optimization has an effect at the micro level that doesnt translate into the macro level - who cares?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

VC Cafe

OCTOBER 15, 2010

Wibiya has experienced viral growth since it came out of beta in January this year. All of the above are pretty much a one-trick pony – the Facebook bar is there for chat, the Meebo bar is great for sharing, the Diggbar tried to do retention, similar to the HootSuite, LinkedIn and Facebook’s iFrames.

API 89

API Viral Affiliate 89