Both Sides of the Table

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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Our goal from the outset was to build a great eCommerce experience that could compete with Michels on one side (for DIY / crafting) and Party City on the other (throwing events / parties / celebrations). The thesis was simple. Mom’s struggle to plan events and activities for their kids. We couldn’t have asked for a better fit.

Merger 296
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. In eCommerce it’s easy to measure the first time purchase value (AOV, average order value) but that doesn’t tell you the “life time” value.

Metrics 150
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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

Nowhere is this more obvious than eCommerce where many companies juice growth through massive over-spending on customer acquisition only to hit a break wall when consumers don’t love the brand and keep coming back once the heroine-induced traffic disappears.

Product 150
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So content distribution in the future looks more like an eCommerce business than a traditional media one. And with mobile you even have the ability to message your users when new content is released which leads to much higher consumptions rates. And ironically many consumer mobile apps are more of hits-driven businesses than video is today.

Video 339
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

eCommerce for example grew 39% just last year - so there’s simply more demand. and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive. Some of this can be attributed to the exponential growth in e-commerce and direct-to-consumer businesses as a result of the pandemic and global lockdowns?—?eCommerce

Founder 424
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

It could be an eCommerce website or “flash sale” where they are booking revenue from customers but then having to pay out a high percentage of the sale to the clothing manufacturer. Many eCommerce companies are in fact, middle men. Your revenue is the $75 million you got paid in booking fees.

Startup 418
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Why We Think B2B Crowdsourced Logistics Will Be a Big Hit

Both Sides of the Table

Greg immediately hit the ground running with a few themes that he had developed while the CMO at HauteLook, a successful eCommerce business that sold to Nordstrom for $270 million. He immediately started meeting with every eCommerce business and has a few themes on where he thinks innovation at the brand level will come.

B2B 331