How to Interpret Analyst Reports. The headlines in the media are filled with that latest stats. Stats sell. The stats are often quoted from the latest reports. People then parrot them around like they’re fact when most of them are complete bullsh*t. People throw them around at cocktail parties. of  all statistics are made up. It’s irony. MORE >>

A company can have the best product around, but if the pages are too sluggish, if the product suffers recurring outages, if the user-product interaction is varied and inconsistent, the product’s overall Usability can, and does, suffer. In answering the question of Usability , "Can I use it?" Example: Prompt Load Time (value = 1.0). MORE >>

Thanks to KISSmetrics for supporting our interview with Sean Ellis. If you want an intro to KISSmetrics, send me an email. ll put you in touch if there’s a fit. Thanks. Hiten Shah from KISSmetrics recently sat down with me to discuss how to optimize funnels with their upcoming analytics tool, KISSmetrics. Transcript: See below. Prerequisites. Right? MORE >>

know that I am not your typical web user. keep both Firefox and Chrome open at the same time on my main machine (my macbook pro). use three machines most every day, my macbook, my office desktop, and our "kitchen computer" And I use two mobile devices every day. But I am illustrative of something important. MORE >>

We are so used to doing everything via the Internet that we think we have paid our dues when we paypal a donation, or inform all our friends of what’s happening around us via our social networks. Yet, we need to continue to help in the real world and to make sure that we volunteer effectively as an organizer or as a follower. MORE >>