Startup Professionals Musings
AUGUST 24, 2022
Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing. Long sales cycles obscure beginning and end of costs.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Again, like shared hosting companies.) 10/mo means people see you as a cheap version of something else, but still expect a phone number. Think: GoDaddy). This is a hard slog.
Small Business Force
AUGUST 27, 2017
In fact, three key elements have to be in sync for your sales to succeed – the right product, the right sales team, and the right sales process. "I During this initial period, not one sales person was there longer than seven months and most had less than four months on the job. Not even close.
Where to Play
AUGUST 18, 2020
Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. This infrastructure helps them to manage waiters, chefs & cooks, drivers /delivery boys, and stay in contact with the event hosts. Time to revenue is low due to short transactional volume and the short sale cycle.
View from Seed
MARCH 3, 2015
NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
Still, it was early in our life and we wanted every customer we could get, especially since they were willing to pay a good rate for hosting. We did learn from the experience — we did a post-mortem and decided what evidence should have stopped us from accepting the account, and now we build that into our sales cycle.
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