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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Revenue Development

K9 Ventures

It worked like a charm since we could create a more interactive experience on the Web. What started out as a generic web-based chat solution morphed into a full-fledged product for a distance education that we called iClass. (We We were a tiny web-conferencing startup in Pittsburgh called iMeet. This time we’d gotten it right.

Revenue 72
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

This required complete alignment across marketing and sales teams to engage, then close the deal. It’s proven to drive more revenue , improve customer experience , and power growth. There are other factors involved in making your decision, such as: The complexity of the buying cycle. Does the client offer more than revenue?

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Gain Freedom With The Hands Off CEO Blueprint

Duct Tape Marketing

With her expertise, she’s boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue.

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Improving the worst experience

A Smart Bear: Startups and Marketing for Geeks

The visual bug tracker for web developers & designers. We did learn from the experience — we did a post-mortem and decided what evidence should have stopped us from accepting the account, and now we build that into our sales cycle. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs.