Both Sides of the Table

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Why You Can’t Search for a Job From a Remote Location

Both Sides of the Table

I usually slip into counsel mode and tell them it’s a lost cause unless they’re truly committed to living in that city and if they are they should move there first and job search second. Let me know if you hear of anything interesting.” I’m not saying it would never work. But unless you truly have no local candidates — why take the risk?

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Praying to the God of Valuation

Both Sides of the Table

This era was dominated by a ZIRP (zero interest rate policy) of the federal reserve and easy money in search of high yields and encouraging growth at all costs. In the past 7 years we built cultures of quick money, instant wealth and valuations for valuations sake.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Ad Words as you likely know are the paid results you see when you do a Google search. Google’s Ad Sense did, too.

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A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

Obviously if you have a great restaurant brand with differentiated food people search for you by name but for many people looking for pizza, sushi, Mexican food, Thai food, whatever, you might go with the choice put in front of you if it’s being recommended or delivered more quickly.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Next came search results based on people paying to be high in the result set. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. It turns out that when I’m there I don’t have the same intent to purchase as I did on my Google search. So did the media.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. They want to monetize the Twitter stream via contextual search matching. But Twitter.com (which will likely improve dramatically on UI, I’m guessing) will be the main event for Twitter search.

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The Case for In-Stream Advertising

Both Sides of the Table

At the time Google said it was against sponsored links because it confused the person searching for content – one of the main arguments people are again using about in-stream advertising. John Batelle profiles this well in his book The Search. Are you horrified when you search for an address in Google Maps and ads pop up?