Talk about bad advertising!
Mike Michalowicz
MAY 22, 2019
What opportunities are you missing because of bad advertising? The post Talk about bad advertising! appeared first on Mike Michalowicz.
talk-about-bad-advertising 
8 Tactics To Make Service Your Competitive Advantage
Startup Professionals Musings
SEPTEMBER 22, 2023
How they see you deal with and talk about peers, partners, team members, and customers tells them what the real rules of conduct are for customer service. Customer service is not just handling exceptions, something that you can think about later, once the business is up and running.
Technical Review 
249
249 Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
I Haven’t Seen A Startup Yet Thrive Without Marketing
Startup Professionals Musings
DECEMBER 5, 2021
His view is that word-of-mouth is an unsolicited consumer action, positive or negative, which usually fades quickly, like a good or bad restaurant review. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.
Viral 348
348 
8 Initiatives To Heighten Your Customer’s Experience
Startup Professionals Musings
JANUARY 8, 2021
How they see you deal with and talk about peers, partners, team members, and customers tells them what the real rules of conduct are for customer service. Customer service is not just handling exceptions, something that you can think about later, once the business is up and running.
Technical Review 385
385 
Leaving Government for the Private Sector – Part 2
Steve Blank
OCTOBER 23, 2023
I discovered that while I know a lot about tradecraft-related security and how to stay alive for the first minutes of an ambush, I know little about building security and computer systems security. The role broadly is to protect a company and its people/users (or multiple companies) by tracking bad actors and threats.
Government 212
212 
Viral Marketing And Word-of-Mouth Require Investment
Startup Professionals Musings
FEBRUARY 24, 2019
His view is that word-of-mouth is an unsolicited consumer action, positive or negative, which usually fades quickly, like a good or bad restaurant review. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.
Viral 268
268 
How Boards Need to Evolve Over Time
Both Sides of the Table
JANUARY 6, 2014
I’ve written a few posts about boards recently as part of a series on the subject. I admit that I haven’t yet read it but I’ve had numerous discussions with Brad over the years about board structure & conduct and consider him a mentor on the topic. I know there are bad investors who do bad things.
Technical Review 325
325 
6 Keys To Adding Customer Value In Marketing Content
Startup Professionals Musings
MAY 15, 2023
Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content.
Customer 261
261 
Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness
ConversionXL
SEPTEMBER 9, 2021
In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. On the other hand, loyalty falls under engagement and consumer perception (how customers think and feel about your brand). What do they talk about?
Social Media 142
142 
Is Your Press Release Hurting Your Business?
Rembrandt Communications
FEBRUARY 1, 2023
The secret side to publicity uncovered… You get an email every other day about a new press release service… “Your competitors are using us. Instead, develop a specific story idea for a specific media member and talk to them directly. You can get your release posted all over the Internet and boast about it. Why aren’t you?”
Due Diligence 263
263 
The Rise of AI in Advertising
Duct Tape Marketing
APRIL 5, 2023
The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. More About Mike Rhodes: Website: websavvy.com.au
Advertising 82
82 
Why You Need To Humanize Your Brand
Duct Tape Marketing
DECEMBER 29, 2021
Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] More About Jacqueline Lieberman: Learn more about Jacqueline’s company: BrandCrudo.
Ecommerce Trendwatching: How To Find, Follow, and Set Trends
ReadWriteStart
APRIL 8, 2023
Recently, Statista revealed that most Americans have voice assistants at home, about 60%. Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. It is about growth and development — nothing more, nothing less.
eCommerce 185
185 
Why Agency Owners Should Invest In Other Businesses
Duct Tape Marketing
JULY 27, 2023
10:29] Tell me a little about when you first started because you were an agency owner. More About Ben Young: Follow Ben on Twitter. More About The Agency Certification Intensive Training: Learn more about the Agency Certification Intensive Training here Take The Marketing Assessment: Marketingassessment.co Like this show?
Cofounder 57
57 
Why Being Human Is Your Brand’s Biggest Asset
Duct Tape Marketing
DECEMBER 26, 2022
Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] More About Jacqueline Lieberman: Learn more about Jacqueline’s company: BrandCrudo.
Networking 88
88 
What It Means To Humanize A Brand (And How To Do It Well)
Duct Tape Marketing
JUNE 29, 2022
Questions I ask Jacqueline Lieberman: [1:04] One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline? [3:54] More About Jacqueline Lieberman: Learn more about Jacqueline’s company: BrandCrudo.
How to Recruit Board Members in a Remote Environment
Board Effect
NOVEMBER 2, 2020
When you last met, you may have had discussions about having remote meetings in the future, but circumstances in the world today are causing you to adjust and adapt right now. Here are some other places you can advertise for board talent: Scout out staff and volunteers for talent. Where to Find Competent Board Member Recruits.
Why Good Marketing Campaign Costs Continue To Rise
Startup Professionals Musings
FEBRUARY 25, 2017
His view is that word-of-mouth is an unsolicited consumer action, positive or negative, which usually fades quickly, like a good or bad restaurant review. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.
Campaign 167
167 There’s No Such Thing As A Bad Idea (Or Is There?)
YoungUpstarts
SEPTEMBER 18, 2013
by Mitchell Rigie and Keith Harmeyer, authors of “ Smartstorming: The Game-Changing Process for Generating Bigger, Better Ideas “ “There’s no such thing as a bad idea!”. In reality, aren’t there at least a few bad ideas lurking in the shadows? We typically hear comments like, Of course there are bad ideas!
Advertising 133
133 
Learn From The Mistakes Of Others – Hire The Right People.
YoungUpstarts
MARCH 11, 2016
Besides the convenience of allowing the staffing company to do all the heavy lifting for you — advertising, resume-scanning, interviewing, and on boarding—it can be too expensive hiring the wrong people. Types of Bad Employees. What does a bad employee look like? Cost of Hiring Bad Employees. Financial Costs.
Hiring 100
100 
5 Ways To Monetize Your Website
YoungUpstarts
JULY 2, 2018
What’s great about affiliate marketing is that it allows you to monetize your website with very little effort on your end. All you have to do is find relevant companies, products, and services that make sense to advertise on your own website. Talk about a win/win. Sell Something Digital. Not a writer?
Software Review 113
113 
Unlocking the Power of Data: Transforming Metrics into Actionable Insights
Duct Tape Marketing
NOVEMBER 2, 2023
20:54] Where can listeners connect with you and learn more about Databox? More About Peter Caputa: Check out Databox here Connect with Peter on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? And I did that for several years, about six years. They talk about the CRM.
Metrics 75
75 How Non-Partisan Business Leaders Can Help Fix America
David Teten
OCTOBER 9, 2020
You love our country, and you want to do something about it. No matter how passionately you feel about your political position, you may be constrained in taking a public stance. You may be worried about blowback, boycotts, and clients concerned you’re not focused on your day job. Share the link to 2020census.gov.
America 60
60 
6 Ways To Pull In Customers Without Push Marketing
Startup Professionals Musings
AUGUST 22, 2020
Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content.
Customer 319
319 
6 Reasons For Your Business To Embrace Social Media
Startup Professionals Musings
DECEMBER 8, 2021
billion monthly active users who may be talking about you, and there are 23 others, per Wikipedia , that have over 100 million users. Why not ask them for feedback before there is a problem, and watch what they are telling their friends, both good and bad? You can’t ignore the fact that Facebook now has over 2.32
Social Media 355
355 
Many Entrepreneurs Believe Viral Marketing is Free
Startup Professionals Musings
AUGUST 11, 2013
His view is that word-of-mouth is an unsolicited consumer action, positive or negative, which usually fades quickly, like a good or bad restaurant review. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.
Viral 249
249 
Are Your Marketing Messages Scary?
Rembrandt Communications
OCTOBER 1, 2021
If you have the wrong copy on your website, emails, newsletters, advertisements, press releases, story ideas, and other materials, you may be scaring customers away! Do you talk about how great you are? If all you do is go on and on about your offers and focus on selling, you are doing yourself a disfavor. News flash!
Marketing 264
264 
Does Your Content Work?
Rembrandt Communications
AUGUST 1, 2022
Just because the competition does a daily inspirational post, distributes a weekly email about an upcoming sale, spends a fortune on online advertising or publishes some other kind of content, doesn’t mean that you need to do it, too! Is your content all about you?! I-t’s Not About You. O-ther Businesses Do It!
Distribution 246
246 
Shattering The Mold: Unleashing the Creator Economy in B2B Marketing
Duct Tape Marketing
OCTOBER 11, 2023
What’s good or bad about this approach? [07:02] 21:55] Where can our listeners connect with you to learn more about today’s topics? And she also writes about marketing for Entrepreneur Magazine. So talk a little bit about the primary point you were trying to get across in that article.
B2B 80
80 
The Future of Ad Tracking: Navigating the Google Analytics Landscape
Duct Tape Marketing
OCTOBER 26, 2023
Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. 04:41] About this new platform, what does it do differently, and what does it do better? [07:08] Click on over and give us a review on iTunes, please!
Analytics 78
78 
3 Steps For Creating The Perfect Recruitment Strategy
Duct Tape Marketing
APRIL 28, 2022
How people choose to become customers has changed, and we need to be thinking about acquiring employees and customers in a much different way than the funnel approach. In this episode, I talk about how we need to start rethinking the employee recruitment journey and the steps to take to create the perfect recruitment strategy.
Retention 71
71 
CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. They figured out something many bigger events miss: it’s not about the gurus, swag, and booths. Great talks. It might just change your mind about conferences.) Advertising can be seen as an insurance.
B2B 94
94 8 Keys to Award Winning Startup Customer Service
Startup Professionals Musings
JUNE 21, 2013
How they see you deal with and talk about peers, partners, team members, and customers tells them what the real rules of conduct are for customer service. Customer service is not just handling exceptions, something that you can think about later, once the business is up and running.
Customer 230
230 
Startup Viral Marketing Costs Real Money These Days
Startup Professionals Musings
JULY 13, 2012
His view is that word-of-mouth is an unsolicited consumer action, positive or negative, which usually fades quickly, like a good or bad restaurant review. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. That’s a double death wish.
Viral 238
238 
How To Use Immersion To Create Amazing Experiences
Duct Tape Marketing
OCTOBER 5, 2022
A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. In this episode, I talk with Dr. Paul J. More About Dr. Paul J.
Framework 78
78 
How to Write a Business Plan for a Cannabis Company
Up and Running
SEPTEMBER 19, 2018
Make sure to include information for investors who do not know much about the cannabis industry. Ganjapreneur recommends including polls about the increased demand for cannabis legalization. Also, think about the specific business model for your company. These include delivery, advertising, paraphernalia, and more.
Business Plan 154
154 Twitter Link Roundup #243 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
crowdSPRING Blog
NOVEMBER 14, 2014
We like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and various random stuff! Ever think about trekking in the Himalayas? Ever think about that bus ride to the trailhead? It’s All About Nuance. think twice! thanks @chrisdetmer ).
Social Media 93
93 
Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
crowdSPRING Blog
SEPTEMBER 19, 2014
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Megan takes a very creative approach in talking about a serious subject – spousal abuse (based on the recent events surrounding football player Ray Rice). – [link].
Social Media 94
94 
The Role Operations Plays In Marketing
Duct Tape Marketing
MAY 5, 2022
In this episode, I talk with Sara Nay about her responsibilities as COO at Duct Tape Marketing, the role operations plays in marketing, and how creating and utilizing systems can help you double down on what’s working and avoid spinning your wheels on what’s not. [2:51] More About Sara Nay: The Spark Lab Assessment.
Operations 56
56 
The 5 Step Winning Website Formula
Duct Tape Marketing
OCTOBER 20, 2021
In this episode, the Founder of Hook Agency, Tim Brown, talks about what he’s learned from building over 100 websites and diving into testing and user data. 20:30] Where can people find out more about your work? More About Tim Brown: Hook Agency. Talk about now. Like this show? Duct Tape Transcript.
Minneapolis 87
87 
Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. So to imply the ROI in Step 4 is sub-optimal.
Metrics 165
165 
What Makes A Successful Franchisee?
YoungUpstarts
DECEMBER 23, 2014
What will determine your success is having the power to persevere through the both the good days and the bad. Think of the managers you’ve had in the past—both ones you’ve liked and one you’ve hated—and think about how their actions affected your performance, motivation, and loyalty. Proven Marketing and Advertising Strategies.
Leadership 252
252 
10 Things Every Small Business Needs To Do
Up and Running
JUNE 21, 2013
Planning is an ongoing tool that should be used to understand assumptions you have about your business, and whether those assumptions are correct, or whether you might have to make adjustments and change your assumptions. I recently talked to a small business commercial banker who was trying to help a client get their business ready to sell.
Small Business 153
153 
How Modern Marketers Earn Trust Today
Duct Tape Marketing
DECEMBER 7, 2022
In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the proof. 18:53] What about throwaway claims? [19:58] More About Melanie Deziel: Her books: Prove It: Exactly How Modern Marketers Earn Trust.
Marketing 80
80 
Let's personalize your content