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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48
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Are India’s IT managers holding back the country’s startup growth?

The Next Web

The forecast also predicted that its 2014 sales were going to be equally uncompetitive. Cloud, big data, analytics… this was the future.”. All the way from 1993 to 2000. An SOS sent out by shareholders and those in the top tier of the IT major after it reported the weakest of annual earnings for 2013. Enter outsourcing.

India 165
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How to Hack Growth When Growth Stalls

ConversionXL

Reporting in the Harvard Business Review on a major study of growth stalls they conducted, Olson and his colleagues cite the case of the iconic brand Levi Strauss, which hit a historic high mark of sales in 1995, reaching revenue of $7 billion, but then, starting in 1996, saw a decline in sales so precipitous that by 2000, revenue was down to $4.6

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

What was still missing was a simple way to identify a customer at the point of sale. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost. Previously estimated at 5% of sales, Rock and Ash now sees 30% of sales coming from repeat customers.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. Definitions of failure also vary.

Product 110
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. Their recommendations derive from sales and EBITDA (earnings before interest, taxes, depreciation, and amortization) for the companies in their study: ( Image source ).

Marketing 121
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. The rise of PQL over MQL model.