Remove 2000 Remove Design Remove Distribution Remove Product
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. And it may work.

Lean 335
article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback.

Lean 120
article thumbnail

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. They are hard to do in a company that excels at products. Visionary CEOs are product and business model centric and extremely customer focused. 16 years later it’s just another software company. What’s Missing?

Azure 120
article thumbnail

Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. They are hard to do in a company that excels at products. Visionary CEOs are product and business model centric and extremely customer focused. 16 years later it’s just another software company. What’s Missing?

Azure 120
article thumbnail

ESADE Business School Commencement Speech

Steve Blank

I’m honored to be at a university noted for knowledge, and in a city with 2000 years of history – home of Gaudí one of the 20 th century’s greatest innovators. Smart companies are always looking to make their current products better – and there are many ways to do this. Thank you for the kind introduction. Now look around.

article thumbnail

21 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

All of our cards are designed by independent U.S.-based One thing led to another, and my husband and I ended up getting an exclusive distribution contract in Canada for a major French brand. After being successful distributing other companies’ products, the next logical move was to create our own–bblüv baby essentials.