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Millennials got Mail: 6 ways to successfully target the ‘always connected’ generation through email

The Next Web

age group varies according to source, but the generation is roughly composed of those born between 1981 and 2000, according to Pew Research. Chamber of Commerce Foundation’s 2012 report The Millennial Generation Research Review cites 80 percent of millennials sleep with their phone next to the bed. Content is key.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

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Find an Angel Investor, Without Going Through Hell

Startup Professionals Musings

They probably won’t respond well to high pressure sales tactics, information overload, or bribes. It won’t help your case or your workload to do an email blast and follow-up with 60,000 members around the world. Investors expect you to understand their motivation, respect their time, and show your integrity in all actions.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Computer Software. Media & Marketing. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware. Consumer Products. Defense & Aerospace. Financial Services & Insurance. Food & Tobacco. Hospitality. Industrial Goods & Services. Marketing & Strategy. Media Agencies. Metals & Mining. NAME Comcast.

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Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

It's hard to explain" should not be a standard part of your sales pitch. Identifying specific pain points and explaining how your software addresses those is easier than trying to tap into a general malaise and promising a better world. Had I tried to fundamentally change how everyone writes software, I'm sure I would have failed.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Thursday, November 13, 2008. Getting through the downturn: a few thoughts for SaaS companies planning their 2009 budget. With this decline, the average EV/08 rev. multiple fell down to ~2.2x