Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. [17:45] Is this email campaign? Going to cost people to stamped and buy my product.

Software Review 83

Software Review Marketing Metrics Analytics 83

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 28, 2020

This is the model my customers referenced when I was selling them demand-gen software in 2014. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. At first glance, it might seem complex, but the complexity has a purpose.

Demand 101

Demand Revenue SQL B2B 101

Steve Blank

OCTOBER 11, 2016

In 2014, Business Insider listed Dan as one of the top 46 African Americans in Tech. We were trying out different cities, and I was flying around the country, and we were trying different campaigns and various things, and ultimately they were not working. He was also on the team that wrote the business plan for BlackGirlsCode.

Columbus 248

Columbus Entrepreneur Ohio Cofounder 248

Startup Lessons Learned

AUGUST 31, 2015

After attending the 2014 Lean Startup Conference with 6 of her team members, intrapreneur and product strategist Andrea Hill realized that ReadyTalk needed to hold its emerging business lines to a different standard of success. As part of this process, the company’s CMO Rishi Dave, is encouraging teams to launch campaigns faster.

Lean 60

Lean United States Fractional CTO Startup 60

ConversionXL

OCTOBER 21, 2014

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

crowdSPRING Blog

NOVEMBER 1, 2013

Small Business and Startups: The Trends for 2014 (Pt II) - crowdspring.co/1atXci8. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Commuting’s Hidden Cost | NYT - crowdspring.co/1aR15fY.

Social Media 94

Social Media Small Business Design Media 94

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Making The Most Of Your Autoresponder Campaign. 1:1 Consultations.

Analytics 98

Analytics Software Review Conversion Video 98

crowdSPRING Blog

DECEMBER 14, 2016

Why This Is Important: If you don’t establish specific goals, you will not be able to evaluate the opportunity costs of your SEO efforts or you might give up too quickly. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

JANUARY 26, 2017

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Reducing the Cost of Returns.

Retention 48

Retention Email eCommerce Software Review 48

Steve Blank

OCTOBER 11, 2016

In 2014, Business Insider listed Dan as one of the top 46 African Americans in Tech. We were trying out different cities, and I was flying around the country, and we were trying different campaigns and various things, and ultimately they were not working. He was also on the team that wrote the business plan for BlackGirlsCode.

Columbus 120

Columbus Entrepreneur Ohio Cofounder 120

David Teten

APRIL 6, 2015

An Nguyen and I just completed an analysis of VC and research funding compared with the cost to society of different diseases, and the results show wildly disproportionate funding for certain diseases relative to their impact in society. of US annual medical costs in 2008, compared with 6.5% The data is painful. a decade prior.

Venture Capital 60

Venture Capital Technical Review Non-Compete Philadelphia 60

ConversionXL

JULY 3, 2019

In 2014, there were roughly 4.1 Despite the fact that email continues to thrive over 40 years after its inception , marketers remain fixated on top-of-funnel engagement metrics. Focusing on top-of-funnel and engagement metrics (instead of performance metrics) is a costly mistake. The current state of email testing.

Email 121

Email Metrics Campaign Revenue 121

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Webinars have a whole other cost in terms of time, effort, headaches, etc. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. You can hover over each box to get a sense of the key metrics. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. Let's look at some more.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Startup Lessons Learned

NOVEMBER 13, 2020

He was the White House Ebola Response Coordinator in 2014 and 2015, when the Obama administration set up a pandemic prevention office and created a playbook for managing future outbreaks. He was named President Obama's Ebola czar in 2014 and led a coordinated response to that disease, resulting in only 18 cases and 2 deaths in this country.

Government 60

Government Africa America Washington 60

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

Up and Running

SEPTEMBER 2, 2016

However, the process of actually setting up a Facebook marketing campaign can be confusing, as there really is almost too much information out there. How to track whether or not your marketing campaign is successful. Ideally, the new Facebook marketing campaign you’re initiating will bring in new customers and fans.

Small Business 98

Small Business Marketing Social Media Audience 98

Hearpreneur

JULY 10, 2015

This essentially forces you to forgo 3PL’s due to the high cost of the logistics, and the technology behind recommendation engines aren’t reliable enough to automate the process. At Zeeto we’ve created a reporting platform to track our key metrics and daily financial progress and give all employees viewing access.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. In fact, 43% plan to spend over 2.5

PPC 48

PPC Matching Campaign San Francisco 48

Austin Startup

JULY 15, 2017

Note that the latter is how I ended up on the working group established by the Austin City Council in summer 2014 and tasked with developing a regulatory infrastructure for Uber and Lyft, which had recently launched service in Austin. NB: I am by no means accusing RideAustin drivers on whole of acting in an unacceptable fashion. Guess what?

Austin 48

Austin Texas Leadership Technical Review 48

ConversionXL

DECEMBER 18, 2015

The deliverability of future campaigns will suffer. Please avoid spammy and promotional lingo at all costs. As of 2014, the average number of daily business-related emails sent and received per person is 121. When creating a new campaign in your preferred platform (e.g. The result? Make opting out easy. Format correctly.

Email 48

Email Jordan HTML Naming 48

Occam's Razor

SEPTEMBER 21, 2015

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. You are comparing 2012 and 2013, add a row of data at the top that shows your computation of the size of the opportunity for 2014. You are a Ninja, it will likely take you less. Conversation. Or, any host of issues?

Stock 60

Stock Conversion Matching Audience 60

Duct Tape Marketing

JULY 29, 2016

Canada, which passed the Anti-Spam Law (CASL) in 2014, set strict guidelines which threatened millions of dollars in fines when American companies send an email to northern neighbors. Internet service providers (ISPs) are becoming more reliant on engagement metrics to monitor spam, so keeping your list clean is imperative.

Email 28

Email Czech Republic Marketing United Kingdom 28