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Lead Generation Is Still The Lifeblood For Startups

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

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Best Sales Funnel Software For Startups

YoungUpstarts

A few years back, many marketing teams were unaware of what a funnel meant or what sales funnel software can do. Startups can use funnels to generate quick landing pages, use upsells to boost AOVs, do successful remarketing, etc. A sales funnel usually needs software to power it and getting the best one is a boost for any startup.

Software 147
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Why Employer-Sponsored Health Insurance Is A Thing Of The Past And What You Should Do About It

YoungUpstarts

Opportunities to profit from offering defined contribution solutions include: Increased individual health insurance policy sales. For health insurance brokers and agents, a defined contribution solution offers a tool to increase individual health insurance policy sales and retain clients who are dropping group health insurance.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Image source ).

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

Video 129
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Why economic uncertainty is not a bad thing for entrepreneurs

The Next Web

Gregg Schwartz is the Director of Sales and Marketing at Strategic Sales & Marketing, an industry-founding lead generation company specializing in major account B2B lead generation. Now it’s 2014 and it seems that in many ways, the US economy is finally starting to return to “normal.”

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What the Founder of Cheek’d Can Teach You About Startup Marketing

Up and Running

In 2014, a primary tactic used to get found online is content marketing, or the production of content that is engaging, relevant to your target audience, and uses keywords you think people will be typing in when looking to find a company, product, or service just like yours. When they refer you, it’s pretty much a sale closed.

Founder 142