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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118
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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

Identify your target audience. If you don’t have an established target audience, dig deep here. Take the time to identify your online target audience and get intimately familiar with their desires and pain points. You can also just keep the summit sessions free forever and use the summit as a lead magnet to grow your audience.

Hosting 98
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48
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When’s the Right Time to Leave the App Store?

ReadWriteStart

But here’s the kicker – for the first time since 2015, app downloads are on the decline. billion for 2018 sales though Apple and Google’s stores. The appeal of a captive audience. So when growing a user base is everything, it makes sense to go where the audience is. So what about software developers?

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5 Ways To Be A Leader In Social Commerce

YoungUpstarts

Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. A good marketing team will also help you create trends of your own that will boost sales and keep you relevant.

CTO Hire 100
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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Fail to do so, and you’ll likely lose their attention.

Audience 153