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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

During Jeff Immelt’s tenure GE’s stock-market value fell by about half. Its stock is trading where it was 20 years ago. So far in 2017, GE is the worst performing stock on the Dow Jones Industrial average. In 2015 Trian Partners, an activist investor, bought $2.5 billion of GE stock – about 1.5%

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

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Gen Z Making money: From Social Media Influencers to Gig Economy

VC Cafe

According to a 2015 Cassandra Report: Gen Z, 85% said that YouTube is their favorite site, where their time is largely spent watching young “YouTubers” — online personalities, commentators or video bloggers — rather than commercially produced content. Which is why their money making choices make sense, for example: Youtube as a career.

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Startup Funding – A Comprehensive Guide for Entrepreneurs

ReadWriteStart

The shares given out can either be common stocks or preferred stocks. ? Debt investment. If you remember, Flipkart was valued at 15 Billion dollars in June 2015, but Morgan Stanley slashed its valuation to 5.37 Equity investment is the most popular and most talked-about avenue for startup funding. Startup competitions.

Startup 150
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How to Launch an Awesome Kickstarter Campaign

Up and Running

Not only that, their Kickstarter campaign is a bottom-of-the-barrel, barely passable attempt at seeking significant funding. While you may be able to get your campaign approved by the Kickstarter crew, if the diagnosis from potential backers is “could do better,” your campaign won’t get a second glance. The result?

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The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

Up and Running

And, if you’ve got any tools or apps to add to the list, send me a tweet @candylandau, telling me why you think it should be a 2015 must-install! With drag-and-drop features, dozens of free templates, and the ability to send drip email campaigns, this tool with revolutionize your marketing. Email management tools. Boomerang for Gmail.

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[Review] Twitter Is Not A Strategy

YoungUpstarts

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age. Develop Deep Consumer Insight.