Up and Running

JUNE 21, 2017

If there is one thing that has allowed us at Slidebean to grow fast and efficiently, is our obsessive tracking of marketing budget returns. Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival.

Marketing 98

Marketing Analytics Campaign Metrics 98

Haystack

NOVEMBER 25, 2018

As a little tradition on this blog, I’ve singled out companies starting in 2013 with Stripe ; there was Snap back in 2014; Slack in 2015; took a break in 2016, as I wasn’t inspired to select one then; and last year, 2017, was Coinbase. 5/ The Enduring Allure Of Platform Potential: Revenue is important.

Technical Review 127

Technical Review Open Source Software Review Venture Capital 127

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). Lean marketing.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MARCH 20, 2015

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. André Morys Web Arts (@morys) March 12, 2015. Never start a marketing campaign without a dedicated landing page. We had 245 attendees from 23 countries.

Analytics 48

Analytics Texas Conversion Mobile 48

Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. A large and growing market opportunity. Sustainable competitive advantage.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Startup Professionals Musings

MARCH 7, 2016

Companies that do this best become market leaders. As a result, Google has become a verb, and the company is a tech giant with record growth rates and a revenue of $74.5 billion in 2015. Smart entrepreneurs architect a value chain that includes customers, partners and vendors, based on market dynamics.

Technical Review 120

Technical Review Architecture Agile Business Model 120

Startup Professionals Musings

MAY 4, 2016

The number of startups rose in 2015 for the first time in five years, with the largest year-over-year increase in two decades. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Incorporating a business entity early through online services.

Intellectual Property 120

Intellectual Property Startup Angel Groups Social Media 120

YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. The most important metric should be the number of targeted website clicks an ad is sending to your website. Integrate Marketing Automation With Your Website. Provide A Mobile Responsive Experience. Get Ready For More Business.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Traffic Trends Key Metrics Analysis. How is competitive intelligence data collected? .

Metrics 60

Metrics Analytics Non-Compete Search 60

Cracking the Code

MARCH 28, 2022

Back in 2016, Europe and Israel had only four public companies worth less than $9B combined and local cloud companies had raised just $900M throughout 2015. The $900M of SaaS VC funding in 2015 now represents less than Europe's largest financing round, with Celonis raising $1B in June this year. of market capitalization.

Global 62

Global Europe Software Review 62

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

AUGUST 17, 2016

In this post we’re going to explain our process for how we double the amount of revenue this campaign generates. Lots of people ask us… Wouldn’t these people [cart abandoners] have come back to our store and purchased on their own without any marketing? Group of cart abandoners that receive no email marketing campaigns.

Campaign 48

Campaign Revenue eCommerce Email 48

View from Seed

AUGUST 30, 2016

Let me start with a few addresses: 1355 Market Street. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. 2029 Stierlin Court.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. A description of your target market or the different market segments you’re targeting. Your competition, and a brief description of how you differ from them.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Why Is This Useful To Marketers? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

NOVEMBER 21, 2017

At TelTech , it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing. We assembled a team, achieved product-market fit, and identified our growth levers, but got stuck when we tried to put process behind our testing.

Metrics 114

Metrics Database Retention Hiring 114

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. When someone shares your YouTube video on Twitter, you can track that metric. Around 77.5%

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. The problem, it turns out, is not data.

Marketing 140

Marketing Analytics Web Channel 140

Austin Startup

MAY 29, 2019

This lesson was first shared at Lucky7 on January 15, 2015. I use the word natural deliberately because it is far easier to build solutions that will offer network effects if your market is actually wired that way. I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Technical Review 63

Technical Review Silicon Valley Generative AI Arizona 63

ConversionXL

MAY 25, 2017

Andrew Anderson (@antfoodz) January 6, 2015. And marketers don’t just spread mistruths to others. That’s why you’ll see smart marketers calling out case studies with missing data or that seem too absurd to be true. Market researchers – well, marketers in general – can be deceiving from the start.

Conversion 103

Conversion Metrics Salary Jordan 103

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165

ConversionXL

JANUARY 26, 2017

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Here’s the data… Image Source. Image Source.

Retention 48

Retention Email eCommerce Software Review 48

Up and Running

FEBRUARY 17, 2016

As of November 2015, there were 4,144 breweries in the U.S.—more In such a crowded market, making good beer and opening the doors isn’t enough anymore. Nonetheless, their 10-barrel brewery came online in December 2015, and they began pouring beer locally and in their tasting room in early 2016. “We

Oregon 60

Oregon Jordan SBA Cofounder 60

Duct Tape Marketing

JUNE 27, 2017

Transcript of How National Companies Can Infiltrate Local Markets written by John Jantsch read more at Duct Tape Marketing. John Jantsch: For national companies trying to infiltrate the local market the community organizations may be the best and last frontier. We were doing local sponsorships as a marketing effort for a client.

Marketing 37

Marketing San Diego Chicago Matching 37

YoungUpstarts

SEPTEMBER 29, 2016

Large Market Size. In 2015 alone, the market size for PCB printing as an industry in the U.S. The broader marketing category, electronics manufacturing, totaled roughly 430 billion dollars. Compared to many industries, that’s a large market split between relatively few competitors. Low Competition Markets.

Metrics 100

Metrics Forecast Operations Business Plan 100

K9 Ventures

JUNE 5, 2015

So I mostly kept my opinion within a small closed group and let my LPs know that K9’s strategy was to *not* change our strategy despite the pressures of the market. Fast-forward to June 2015, two years later, and now I feel that the change that I started to notice back in 2013, is here, and it’s here to stay. Impact of Public Markets.

Seed Stage 48

Seed Stage Venture Capital Early Stage Valuation 48

ConversionXL

JULY 3, 2020

In 2009, Google allowed publishers to cap FCF views at five articles per day ; in 2015, the cap tightened to three articles. The New York Times, which passed 5 million subscribers in February and cleared $800 million in revenue last year, supports that opinion. For publishers, the policy didn’t work. The changes didn’t solve the issue.

SEO 122

SEO HTML Technical Review Caching 122

crowdSPRING Blog

MAY 1, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Why Revenue Isn’t the Most Important Financial Metric for Startups – buff.ly/1DhyQo4. 30 Startup Lessons – buff.ly/1DIXcZy.

Small Business 48

Small Business Design Social Media Startup 48

Austin Startup

FEBRUARY 12, 2019

For much of 2014 and 2015, I banged my head against a plane window flying back and forth between Austin and Silicon Valley while trying to raise institutional VC money for Localeur. I never did find a VC to lead a round of funding for Localeur, but two things happened by the end of 2015. but it’s true. Certainly.

Silicon Valley 48

Silicon Valley Technical Review Venture Capital San Francisco 48

ConversionXL

OCTOBER 23, 2019

This is especially true in digital marketing, and conversion optimization is no exception. In part because content marketers are rewarded for producing highly shareable and linkable content—not always 100% accurate content. And I am glad that some online marketers have belatedly gotten the ‘testing religion,’ as I call it.

Conversion 81

Conversion Software Review Technical Review Chad 81

Startup Professionals Musings

APRIL 20, 2015

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses? Of course, that has be a repeatable event, with enough revenue to sustain the business. Marketing is everything these days. Plan for a real revenue model.

Business Model 120

Business Model Angel Investor Startup Bootstrapping 120

Startup Professionals Musings

AUGUST 14, 2015

Define metrics to keep on track for the journey. Common financial metrics include burn rate, gross margin, revenue growth and net profit. You also need a sales pipeline, customer acquisition costs and marketing costs as a percent of revenue. Marty Zwilling First published on Entrepreneur.com on 8/5/2015.

Elevator Pitch 120

Elevator Pitch Burn Rate Startup Metrics 120