A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. “LTV” means “the total revenue you’ll get from a customer over its lifetime.” So total expected revenue is $RN/ p.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Steve Blank

APRIL 1, 2020

But other businesses like law firms, contracting firms, real estate firms, will take hits, too. Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? Days 3 and 4: Prepare new business model and operating plan. The ripple effects won’t be obvious at first.

South Korea 333

South Korea Salary Business Model China 333

VC Cafe

OCTOBER 23, 2022

The CEO shared the revenue target for the year at X, and the revenue target for next year at 3X. One of the board members asked a simple question: “Why is revenue our North Star KPI? One of the board members asked a simple question: “Why is revenue our North Star KPI?”

Metrics 179

Metrics Revenue B2C Portfolio 179

Startup Professionals Musings

MARCH 25, 2023

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. A business only achieved critical mass by becoming cash-flow positive. Both have worked.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

MARCH 5, 2023

Bill was relentless in his focus on getting the software PC DOS project delivered, while continually challenging us with new business models. They watch for formal follow-up to questions, demonstration of real product, and revenue results. Customer acquisition, retention, and support.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. So no, this upside-down business model isn’t what a SaaS business should construct. SaaS companies earn their revenue over time.

Business Model 335

Business Model .Net Revenue IPO 335

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Team, Product, Traction, Business Model and Market.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Professionals Musings

JULY 9, 2017

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. In my experience as a new business advisor, a business is nothing until people are aligned and work in sync. Key resources. Try this one.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

Startup Professionals Musings

AUGUST 10, 2014

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.Google reached $1 billion in revenue within five years of incorporation, and now has a market capitalization of over $400 billion. A business only achieved critical mass by becoming cash-flow positive.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue.

Product 78

Product CTO Hire Startup Fractional CTO 78

Startup Professionals Musings

JULY 13, 2019

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. In my experience as a new business advisor, a business is nothing until people are aligned and work in sync. Key resources. Try this one.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

Steve Blank

MAY 6, 2015

These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). revenue streams generated by the value proposition(s). cost structure resulting from the business model.

Lean 120

Lean Agile Business Model Customer Development 120

Startup Professionals Musings

JUNE 26, 2016

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. A business only achieved critical mass by becoming cash-flow positive. Both have worked.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

JUNE 5, 2020

Bill was relentless in his focus on getting the software PC DOS project delivered, while continually challenging us with new business models. They watch for formal follow-up to questions, demonstration of real product, and revenue results. Customer acquisition, retention, and support.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. After all, you’ve put a lot of time, effort, and money into building your product, and you want to ensure that it’s meeting the needs of your users and generating revenue for your company.

Design 105

Design Product Churn Rate Architecture 105

Growthink Blog

DECEMBER 27, 2017

In describing the competitive landscape, show how your business model creates competitive advantages, and – more importantly – defensible barriers to entry. Detail your customer retention plan. Financial Plan Goal of the financial plan: Explain how your business will generate returns for your investors. market research).

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

Up and Running

JULY 10, 2019

To give you a chance of staying somewhat afloat, start signing up members while you are setting up the business. This ensures you have some recurring revenue coming to cover overheads in the beginning. This is a great example of the brand running through every aspect of the business. .

Retention 70

Retention Social Media Software Review Acquisition 70

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. This will allow our senior business leaders to see the complete picture, see more of cause and effect, and create incentives for the disparate teams to work together.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ReadWriteStart

MARCH 3, 2021

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. The Prioritization of Customer Retention. Boost Customer Retention.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. You’re obviously not showing charts of user growth, number of customers, or revenue.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

Steve Blank

MARCH 4, 2014

The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. The corollary for an enterprise is: A company is a permanent organization designed to execute a repeatable and scalable business model.

IRR 335

IRR Startup Business Model Agile 335

NZ Entrepreneur

APRIL 29, 2019

IoT (The ‘Internet of Things’) has the potential to do some amazing things for New Zealand businesses, but at the very heart of it, people will want to know how it will help their organisation grow – or more to the point, bring in greater financial gains. And how have some businesses already achieved this?

New Zealand 40

New Zealand Technical Review Retention Acquisition 40

YoungUpstarts

DECEMBER 5, 2013

Of course incumbents cannot be expected to jeopardize their revenue streams or investments in CRM platforms with new concepts that wipe out the need for their current solutions. Too much was at stake, we couldn’t afford the risk of destabilizing everything and losing substantial revenue. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

The Startup Magazine

FEBRUARY 24, 2019

Every business is always on the lookout for ways to increase performance and drive business growth. In most cases, entrepreneurs hope to grow revenue by substantial margins so as to achieve this. One of the most effective strategies to SaaS business growth is through incremental improvements. Putting Theory into Practice.

SQL 85

SQL Metrics Business Model Revenue 85

David Teten

AUGUST 6, 2015

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). A more mature organization may project future revenues based on their actual sales pipeline, with a probability adjusted percentage based on stage.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

ConversionXL

SEPTEMBER 15, 2020

Do what’s best for the customer—even if it doesn’t grow revenue. A few of the features Monzo built, however, go against revenue generation in favor of doing what’s best for customers. It’s not the only example of Monzo serving customers at the expense of potential revenue. Let customers help answer big business questions.

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

SEPTEMBER 20, 2018

According to ProfitWell , customer acquisition costs (CAC) have increased by over 55% in the last 5 years: At the same time, customer willingness to pay for features has dropped by 30% during that same period: So, on one hand, we have rising costs; on the other, we have a lower willingness to pay. customer acquisition process and channels).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Real time web usage outpaces business models. Competition shifts from user acquisition to user retention.

Internet 113

Internet eCommerce Advertising Flash 113

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. It was becoming a business model destined to fail. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

YoungUpstarts

JULY 5, 2018

Monthly subscription boxes for pet goods, beauty items and apparel have exploded in popularity among consumers lately, and subscription business models have attracted the wide interest of companies from Microsoft to Cadillac to Office Depot. Big names getting onboard.

Programming 113

Programming Bankruptcy Curation Retention 113

Startup Professionals Musings

MAY 15, 2016

Bill was relentless in his focus on getting the software PC DOS project delivered, while continually challenging us with new business models. They watch for formal follow-up to questions, demonstration of real product, and revenue results. Customer acquisition, retention, and support.

Cofounder 120

Cofounder Term Sheet Acquisition Metrics 120

ConversionXL

SEPTEMBER 28, 2017

Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. 1) Revenue per visitor.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Constructing a working business model is a form of ecosystem design.

Customer 156

Customer San Francisco Viral Lean 156

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48