Startup Professionals Musings

NOVEMBER 17, 2021

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Movie recommendations.

Analytics 248

Analytics Retention Social Media Startup 248

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights.

Analytics 48

Analytics Customer PPC Metrics 48

YoungUpstarts

NOVEMBER 7, 2018

Many companies make presumptions about their customers, which can lead to ineffective marketing campaigns that provide little return on their investment. Once you have collected the appropriate data, build a profile that includes a stock image as well as a name. Find a New Sales Channel to Grow Your Customer Base. Billboards.

Customer 127

Customer PPC Startup Advertising 127

ConversionXL

OCTOBER 28, 2020

Backorders vs. out of stock. It’s important to note that backorder items and out-of-stock items look different to everyone involved in your business. As with most things in business, there are pros and cons to every decision, including whether you list an item as “on backorder” or “out of stock.” ( Image source ).

Email 90

Email Management Stock eCommerce 90

ConversionXL

MARCH 11, 2020

Will Instagram soon be a primary channel for most B2B companies? One of the simplest ways is to repurpose stock photos from sites like Depositphotos and others. If you (wrongly) think you can get away with stock photos or don’t know how to “make them your own,” see this post. . Kick off an influencer campaign.

B2B 113

B2B Marketing Social Media Pakistan 113

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JULY 10, 2014

In the end, they decided not to highlight their 250,000 customers & decided to stick with stock photos of fake customers to keep with the more standard “professional” feel. Another thing I like to do is get away from their branded channels and see what conversation is being had in “unmonitored” communities.

Software Review 72

Software Review Lead Generation Design Campaign 72

Startup Professionals Musings

FEBRUARY 6, 2019

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Movie recommendations.

Analytics 177

Analytics Retention Social Media Campaign 177

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 87

Marketing Affiliate Channel Software Review 87

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Use this when ideating blog post topics and creative campaigns to create a message that resonates. and consumption behavior.

Audience 122

Audience Technical Review Social Media Campaign 122

Startup Professionals Musings

DECEMBER 1, 2014

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Movie recommendations.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Duct Tape Marketing

AUGUST 4, 2022

If you’re thinking about social media as the destination for your marketing campaigns, you’re already doing it wrong. 7:44] How do you engrain this idea of conversations not campaigns into your social media team members? [9:46] Is this, I, this notion of thinking conversations, not campaigns. They’re starved for connection.

Social Media 86

Social Media Conversion Media Artificial Inteligence 86

Hearpreneur

DECEMBER 11, 2017

This combination allows us to streamline our process and execute influencer marketing campaigns at scale. We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

SEPTEMBER 22, 2020

The first step to any successful outreach campaign is to find the right blogs to reach out to. Slack channels focused on content marketing and/or link building are on the rise and another place to engage and look for opportunities. Use different channels for follow-ups. How to find the right blogs that will accept your pitch.

Social Media 116

Social Media SEO Email Campaign 116

Startup Professionals Musings

MARCH 12, 2013

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. The headline , the URL box, the call-to-action (CTA) button copy , the secondary CTA toward the bottom, even the random stock-photo dude. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Professionals Musings

FEBRUARY 18, 2016

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

Austin Startup

MARCH 26, 2019

25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

SEPTEMBER 22, 2022

And beyond it is Semrush here, it here, here, the way that it sounds the way it rolls off your tongue, you think people it's true historically it was Semrush and it didn't help when we went public because our stock checker is S E M R so people automatically, but if you wanna know where the brand and the heart is, it's with Semrush.

SEO 82

SEO Channel Campaign Audience 82

ConversionXL

DECEMBER 12, 2013

This gives me detailed insight into which of my marketing campaigns are working. guest appearances on blogs, webinars, podcasts, etc), and this gives me some information to report back to my boss about how effective these campaigns actually were. Our goal with company profiles was to use them as a customer acquisition engine.

Analytics 132

Analytics Search Conversion Metrics 132

Duct Tape Marketing

JANUARY 4, 2023

Historically it was s SCM rush and it didn't help when we went public because our stock checker is S E M R. John Jantsch (05:07): I mean, you use that like as your core channel. I can tell you that this year, this past year, we made significant, I mean, incremental, significant and material investments into large scale paid campaigns.

SEO 85

SEO Audience Channel Campaign 85

ConversionXL

OCTOBER 17, 2012

Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. This campaign works because they know that customers who have added an item to their wishlist actually want that item.

Campaign 104

Campaign Email Conversion Cofounder 104

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. MySpace would liked to have owned YouTube but didn’t have the public stock valuation to purchase them at the price that Google did. They had mail, IM, groups, answers, etc. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

AUGUST 12, 2016

Customer Acquisition Cost (CAC). Because pumping hard-earned money into a marketing channel with negative returns will kill your SaaS. Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses.

Software Review 48

Software Review Metrics Revenue Acquisition 48

ConversionXL

MAY 30, 2017

Using a service like Retargeter, you could run a campaign that leverages banner ads, video, and sidebar advertising, that highlights your customer satisfaction policies. Do you have it in stock? Harris Interactive has found that 56% of customers would be willing to switch brands based on better customer service options.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Occam's Razor

FEBRUARY 28, 2017

Company did recover, their stock is doing fine. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. "

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

SVPG

SEPTEMBER 30, 2016

Hate mail started streaming in from everywhere - including emails directly to Bill Gates who would forward them on to the team with messages like "this is depressing MSFT's stock price. Rather than a large reseller channel, Adobe would now have a direct relationship with their customers.

Product 60

Product Technical Review Software Review Engineer 60

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Qnary is one of numerous tools which can help build out your team members’ virtual presence. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. You can't just rely on search engines or spending money on campaigns.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Those customers are fairly easy to sign up, but if I look at where most of the money comes from, and those are the larger licenses of five or ten users, that is according to your definition then the small businesses and small businesses include actually the Mexican Stock Exchange, Chamber of Commerce. In Spain I have large companies.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ConversionXL

DECEMBER 30, 2015

In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Remind them that it’s time to stock up. So, what’s the truth about the state of email marketing in eCommerce?

eCommerce 48

eCommerce Email Conversion Marketing 48

maplebutter.com

JANUARY 8, 2013

I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. Acquisition / Lifetime Value, etc. You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Build acquisition into your product (LinkedIn, TransferWise). Report tangibly and make content marketing comparable to direct marketing channels. Use marketing to amplify your product. Need Keywords?

PPC 48

PPC Analytics Video Non-Compete 48

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Sounds too good to be true? Everyone in the industry knows IPO allocations are “hot” and “very limited.”

IPO 82

IPO Customer Matching Silicon Valley 82

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value. This quarter the goal of our PPC campaign is to get that to $2. "

Metrics 166

Metrics Marketing Search SEO 166