VC Cafe

JUNE 1, 2011

Broadcom is acquiring an expert team of engineers focused on security&# – BroadcomConsumer device chip maker Broadcom has acquired Tel Aviv-based security software maker SC Square for $42 million. SC Square is Broadcom’s ninth acquisition in Israel. BROADCOM BUYS ISRAELI SECURITY SOFTWARE DEVELOPER SC SQUARE.

Switzerland 79

Switzerland Japan Technical Review 79

ReadWriteStart

JULY 18, 2011

Jeff Clavier was the first tech investor I ever met; he was introduced to me years ago by some hip engineers in a bar as "one of the few cool VCs." You should do your homework and not pitch investors who have competing companies in their portfolios. Clavier says this much: alpha release of product/service potential funders can touch.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists?

Analytics 159

Analytics Search Campaign eCommerce 159

Austin Startup

AUGUST 2, 2018

WP Engine, Bumble, Kendra Scott?—?but Not only are they amplifying the data behind why this is a smart business move, but also driving that forward with their portfolio. In Austin alone, the group has over 3K members, an active Slack channel and plenty of events. Connect with them: on their website and join the Austin channel.

Austin 57

Austin Software Review Technical Review Entrepreneur 57

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

K9 Ventures

OCTOBER 11, 2011

I had recently finished the Master of Software Engineering ( MSE ) program at Carnegie Mellon and gone full time on my first startup. So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) These companies don’t have search engineers on staff.

Pennsylvania 93

Pennsylvania Search Acquisition Software Engineering 93

ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. CRO and SEO: The Perfect Couple? Image Source.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

K9 Ventures

OCTOBER 11, 2011

I had recently finished the Master of Software Engineering ( MSE ) program at Carnegie Mellon and gone full time on my first startup. So Diego did what only a hacker who loves music can do — as a side project he built a search engine for MP3s – (2look4.com) These companies don’t have search engineers on staff.

Pennsylvania 90

Pennsylvania Search Acquisition Software Engineering 90

VC Cafe

APRIL 8, 2010

The most noteworthy M&A deals of 2009 were Siemens’ $418 million acquisition of Solel; Medtronic’s acquisition of Ventor, estimated at $325 million; and IBM’s $225 million acquisition of Guardium. The average deal size in 2009 was $40 million, an increase of 21 percent from $33 million in 2008.

OTC 68

OTC Brazil Paraguay 68

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” Are you passionate about creating great user experiences within a product? Both internal and external.

Management 85

Management Product Technical Review Software Review 85

K9 Ventures

JULY 21, 2016

In fact, in college I used to joke that Electrical and Computer Engineers could write better code that Computer Scientists (not something I would argue about as voraciously now). Occipital — makers of the Structure Sensor for 3-D data acquisition. You make a change, compile, and voila you can see the effect of what you did.

Software Review 48

Software Review Forecast Portfolio Distribution 48

ReadWriteStart

AUGUST 26, 2022

What guidance for your portfolio companies? I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. . I will say the one thing we tell all our portfolio companies is to get fit and lean in.

Partner 132

Partner Cofounder Retention Acquisition 132

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) release of the product. before you ship.

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. customer acquisition cost or CAC). Find a new sales rep with industry experience, a rolodex and a strong track record.

Sales 50

Sales Technical Review Software Review B2B 50

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Competition shifts from user acquisition to user retention. Yet these platforms are only two to three years old.

Internet 113

Internet eCommerce Advertising Flash 113

Steve Blank

NOVEMBER 25, 2013

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 326

Oakland Incubator Lean Metrics 326

David Teten

MAY 16, 2011

Kevin Barhydt, Head of Acquisitions, RPX. He then led the growth of the domain services division, expanded into the aftermarket business and built Oversee’s owned and operated portfolio of domain names into one of the worlds largest, firmly establishing the company as a leader in Internet real estate.

Naming 122

Naming Government Intellectual Property LLC 122

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

Austin Startup

JUNE 15, 2010

After Bazaarvoice CEO Brett Hurt left Coremetrics the company relocated its headquarters to the bay area, but it still maintains an engineering presence in Austin. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.

Analytics 69

Analytics Portfolio Agile eCommerce 69

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.)

Metrics 55

Metrics Design Entrepreneur Startup 55

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

In other words, if I’m thinking about this just from a WP Engine perspective for a second as a potential customer, when you come up to me and say, “Meetings are awful because half of them don’t even have an agenda, and the ones that do, you don’t stick to it and they go long. But listing these things? Jason: Yeah.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ReadWriteStart

OCTOBER 28, 2010

Antonio has a portfolio of Web-based business process management applications for small businesses with 10-100 employees. I also advised Antonio to defer his investor road show and even customer acquisition programs until this basic positioning exercise is in place. At the end of the session, each left with specific action items.

Partner 117

Partner Belgium Portugal Bootstrapping 117

www.vccafe.com

MARCH 11, 2013

Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. great web customer acquisition tutorials. Search Engine Optimization Tools. Google App Engine â?? We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The more this value exceeds 1, the more this channel functioned in an assist role. A lousy 17%. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Acquisition is everything we do to attract traffic. many teams for acquisition. And so on and so forth. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Your primary owned channel is your website, mobile or desktop. It could also include your blog, your recommendation engines, your customer forums, and all kinds of other digital existences that you own outright. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Identify gaps in our content/engagement/channel strategy on the web, 2. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. But most of the frameworks available to us solve for divisional silos.

Framework 163

Framework Marketing Metrics Audience 163

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Cellint provides the best road traffic information service world wide.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. By channel] Conversions - Assisted Conversions. Revenue, meet your new BFF Profit!

Metrics 159

Metrics Analytics SEC Acquisition 159