David Teten

JANUARY 19, 2021

This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . Flexible VCs have created structures based on other company performance metrics than revenues, such as profits or founder salaries. Flexible VC 102: Variations.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

ReadWriteStart

AUGUST 26, 2022

What guidance for your portfolio companies? I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. . I will say the one thing we tell all our portfolio companies is to get fit and lean in.

Partner 132

Partner Cofounder Retention Acquisition 132

Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). On top of the graph click on Select A Metric and choose Goal Conversion Rate. Did you realize your acquisition was distinct on mobile? Change the metric on top of the page to Goal Values and bam! What other sources are big for them? A very bad thing.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. CRO and SEO: The Perfect Couple?

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. customer acquisition cost or CAC). To that point, a well-run telesales operation will be super metrics-driven.

Sales 50

Sales Technical Review Software Review B2B 50

David Teten

MAY 16, 2011

Kevin Barhydt, Head of Acquisitions, RPX. He then led the growth of the domain services division, expanded into the aftermarket business and built Oversee’s owned and operated portfolio of domain names into one of the worlds largest, firmly establishing the company as a leader in Internet real estate.

Naming 122

Naming Government Intellectual Property LLC 122

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

K9 Ventures

APRIL 9, 2014

Most of these funds are <$100M, with the majority of them being clustered around the $40M mark (that’s the point where the fund economics start to work in terms of management fee and ability to take a meaningful stake in portfolio companies). Top engineering talent today has a bimodal distribution.

Mezzanine 134

Mezzanine Seed Stage Early Stage IPO 134

ReadWriteStart

OCTOBER 28, 2010

Antonio has a portfolio of Web-based business process management applications for small businesses with 10-100 employees. I also advised Antonio to defer his investor road show and even customer acquisition programs until this basic positioning exercise is in place. At the end of the session, each left with specific action items.

Partner 117

Partner Belgium Portugal Bootstrapping 117

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

OCTOBER 25, 2018

Content creation, the engine of inbound marketing, creates the draw (i.e. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

Startup Lessons Learned

JANUARY 10, 2011

As a result, many of these companies get caught by surprise when their optimization activities hit a plateau and competitors who have a true portfolio approach race past them. But who do you think makes those acquisition decisions? Far too many of these acquisitions go nowhere. Facebook vs. Myspace, anyone?

Silicon Valley 167

Silicon Valley San Francisco Lean Investment Bankers 167

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

Seeing Both Sides

OCTOBER 24, 2015

One portfolio company executive confessed to me last week that he knows he is doing it wrong but he just didn't have the time to research the best way to do the LTV calculation. I recently received a board deck from one of my portfolio companies which treated revenue as the numerator in their LTV calculation. But you are not mature.

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Really fun stuff, really long- term strategic implications.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time??

Analytics 124

Analytics Channel Metrics Web 124

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

In other words, if I’m thinking about this just from a WP Engine perspective for a second as a potential customer, when you come up to me and say, “Meetings are awful because half of them don’t even have an agenda, and the ones that do, you don’t stick to it and they go long. Jason: Yeah. I already write agendas.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

ConversionXL

APRIL 15, 2020

They’re probably telling themselves that this is by design—that it’s part of a “portfolio management” strategy in which you accept lower performance from a (large) number of campaigns but balance that with higher returns from other areas. Optimize for the right metrics. It sounds good in principle (and actually used to work that way).

Artificial Inteligence 99

Artificial Inteligence SQL Algorithm Metrics 99

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? And what metric should you focus on in this proper end-to-end view?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JULY 1, 2008

If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. You now understand what online activity you are doing in terms of acquisition that is driving the kind of people to your site who are displaying a strong intent to visit your stores.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). What to look for: I am really looking for a balanced portfolio of traffic sources. You're ready for data! Traffic Sources Report.

Web 139

Web Analytics eCommerce Campaign 139

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

K9 Ventures

DECEMBER 10, 2011

” Now that last statement is a little off, since I have a portfolio company in Berkeley and one as far south as San Jose. And, even though I do enjoy meeting up with the founders in my portfolio for lunch every couple of months, the majority of the interactions with my portfolio founders still happens over email or phone.

Silicon Valley 124

Silicon Valley San Jose Portfolio Cofounder 124

The Next Web

DECEMBER 16, 2012

This gives prospective buyers a more granular, easily comparable metric by which to assess sites for sale. An older site will usually have a more well-known brand, a better backlink profile, more results in the search engines, and potentially a better search rank for key niche terms.

Valuation 128

Valuation NPV Net Present Value IRR 128

K9 Ventures

DECEMBER 10, 2011

” Now that last statement is a little off, since I have a portfolio company in Berkeley and one as far south as San Jose. And, even though I do enjoy meeting up with the founders in my portfolio for lunch every couple of months, the majority of the interactions with my portfolio founders still happens over email or phone.

Silicon Valley 112

Silicon Valley San Jose Portfolio Cofounder 112

Occam's Razor

SEPTEMBER 7, 2010

As if massive data we have is not enough of a problem, we also rely on Averages, Percentages, Ratios and Compound/Calculated Metrics in a profoundly sub optimal way, as a drunken man uses lamp-posts – for support rather than for illumination. You saw this problem when I sorted descending or ascending for the metric bounce rate above.

Analytics 109

Analytics Web Peru Argentina 109

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. a new entrant trying to gain awareness in the marketplace investing in various mktg programs and sales to get the lead-gen engine flywheel started)? Portfolio. (3). SaaS business metrics: why are they different? Great analysis Phillipe. anecdotes. (13).

Sales 79

Sales Software Review Marketing Technical Review 79

Occam's Razor

JUNE 1, 2010

Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! We measure "reach", we measure "exposure" and other such lame metrics. So exciting.

Marketing 92

Marketing Channel Web Metrics 92

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. the instinctive response of the Squirrels is to go grab the most obvious metrics and start partying. " Kisses.

Analytics 140

Analytics Web Metrics DC 140

Cracking the Code

JUNE 24, 2021

With competitors in the US often 10 times bigger, they’d become an acquisition target. In several countries, you went through small acquisitions, in others it was larger acquisitions, and in others you started from scratch. When would you go for an acquisition versus an organic launch? We were very proactive though.

Global 62

Global Europe France Cofounder 62