ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Which campaigns specifically? Firmographics. Historical segments.

Programming 97

Programming Revenue Analytics Software Review 97

Hearpreneur

JULY 5, 2023

For example, the videos we post that show behind-the-scenes actually drive more traffic to the site than ones where we specifically advertise products. For example, we have videos on how specific industries, recruiting, eCommerce, and Real estate can use our tool for extracting data in bulk. Thanks to Chris Gerbig, Pink Lily ! #6-

Entrepreneur 101

Entrepreneur Audience PPC Campaign 101

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. Yet, no one bothered to try the web experience to check how much it sucked. If you are a part of an ecommerce company, order something right now (in a different tab, keep this one open to read the rest of this post!).

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. Why Should We Use An Explainer Video? Quite simply, because they work. image source.

Video 122

Video Software Review Cofounder Metrics 122

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? But you have to try.

Web 164

Web Design Marketing Security 164

YoungUpstarts

MAY 22, 2015

And for businesses today the water-flow is towards the web. The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. Even adding an ecommerce section to a website is no trouble. You no longer have to wait for your prospects to walk past the billboard to notice your advertisement.

eCommerce 100

eCommerce Internet China B2B 100

techcrunch.com

MARCH 8, 2012

My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. I wanted to go back to my roots (my first business was ecommerce) and start something scalable that solved some kind of management or collaboration problem for businesses. Powered by Personforce.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. s web master resources.] Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). Don't open Google Analytics or Yahoo Web Analytics yet! We work very hard. We torture SiteCatalyst.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. Many reasons. I kid a little of course.

Analytics 141

Analytics Metrics Mobile DC 141

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! What Will Advertising Look Like in 2020? Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link].

Social Media 101

Social Media Small Business Design Media 101

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW.

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). What's advertising/marketing/participation on YouTube? How to measure (success)?

Analytics 149

Analytics Marketing Audience Channel 149

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. I had some friends selling an eCommerce site builder to small businesses approaching with the direct sales model only. In order for my startup to be successful, I had to learn from scratch the way sales and marketing work.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 30, 2013

That could possibly be considered advertising. The average conversion rate for a typical top ecommerce site is around 2%. That means you'll have to care about your macro-outcome, the ecommerce conversion or your lead submitted conversion or donation made to your non-profit conversion. It is the only way to win big.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Data above is for a B2B website with no ecommerce. Finally, my bff Page Value shows how much money a give page made for us (it works both for ecommerce and non-ecommerce websites). to $2.75!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply. No digital.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Sure your organization could be to blame ( org structure, bad boss , ineffectual team ).

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

DECEMBER 12, 2016

My reason for that is simple… At this point, it honestly does not matter which web analytics tool you use as long as it is a tool that is under active development by your vendor. They only want to throw up a one page lead-gen form if they are B2B. If you've read Web Analytics 2.0 It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Tough metrics. Smart metrics. So on, and so forth.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

APRIL 14, 2016

47% of people expect a web page to load in 2 seconds or less.”. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. Finally: You Can Open and Process Raw Images in your Browser” (The Next Web). Dropbox Business does this beautifully. Audience Reference. Specificity. 
“Uh-oh,

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. As a B2B business, we’ve struggled with this problem for a long time. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. You will now drive a much more focused conversation that might start with: "So if this is how our customers are spending their time with media, what does our advertising media-mix look like?" A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

SEPTEMBER 15, 2020

If you’re an eCommerce site , switch “Enable Ecommerce” to “ON” under “Ecommerce Settings” After you’ve done that, you can return to the same settings and switch “ Enable Enhanced Ecommerce Reporting ” to “ON” as well.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

If you’re an eCommerce site , switch “Enable Ecommerce” to “ON” under “Ecommerce Settings” After you’ve done that, you can return to the same settings and switch “ Enable Enhanced Ecommerce Reporting ” to “ON” as well.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Buy advertising from Facebook.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

JANUARY 23, 2013

Looking at not only web pages but also what can be done after the sale has been made to make customers come back again and again. With data being the name of the game and all this (A/B testing and what not), people tend to forget that besides all the testing on the web their customers are still real actual people. Real people matter.

Stock 105

Stock Software Review New York Sales 105

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145