Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 166

Social Media Media Cost Analytics 166

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral).

Curation 100

Curation Social Media Viral Startup 100

Brandanew

JUNE 15, 2015

Here are 10 buzzwords and content marketing definitions to watch out for this year. 10+1 Buzzwords : Content Marketing Definitions That You Need To Know. Growth hackers are basically professionals who make use of SEO, website analytics, content marketing and A/B testing to create and execute a low cost marketing strategy.

Viral 100

Viral Marketing Social Media SEO 100

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Much of network television can cost $100,000 / minute to produce. That is the definition of Disruptive Technology. Much of it already is. Not so fast.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 238

Social Media Media Cost Startup 238

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. For instance, you can advertise on specific subreddits, which are sometimes incredibly cohesive tribes: If you can make the math work on paid advertising, it’s in infinitely scalable channel.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. That benefit comes at a cost—starting at $150,000 per year.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

JANUARY 22, 2020

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Social media is one of the most critical organic cannabis advertising channels to master.

SMS 101

SMS Marketing Affiliate Social Media 101

The Startup Magazine

JULY 18, 2017

They’re demanding, they’re used to fast, easily streamed, top quality, low cost products and top customer service. It’s definitely easier when built by a young team, aligned with the generations’ mindsets. Improvements like these delight the users and help the brand organically go viral at the same time. The mobile generation.

Design 63

Design Social Media Technical Review Forecast 63

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. They attract millions of customers and monetize by displaying in-app advertisements. Let’s face it—everyone likes free stuff.

Startup 110

Startup Non-Compete Viral Software Review 110

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

NOVEMBER 5, 2015

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition.

Database 48

Database Email Viral Campaign 48

YoungUpstarts

OCTOBER 16, 2017

The fact that guerrilla marketing is low-cost doesn’t go at the expense of its quality. Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. by Nate Vickery, editor-in-chief of Bizzmarkblog.com. Flash mobs.

Flash 162

Flash Marketing Stealth Social Media 162

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Check your brand definition against the clarity of this one from Xerox for office software. Assess social media relevance to your product or service.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 252

Social Media Media Entrepreneur Metrics 252

mashable.com

NOVEMBER 30, 2010

Determining which of these methods of staffing software development projects is right for your company can be a challenging endeavor, and three opposing characteristics of business need to be considered: cost, risk and convenience. Below is an overview of what you need to consider and the pros and cons of each option for IT staffing.

Software Developers 79

Software Developers Software Development Software Review Software 79

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Not sure I would make the same definitive statements about best bet for Market Type. End of theory.&# It is related to business model.

Customer Development 223

Customer Development Web Developer Customer 223

Women Entrepreneurs Can

MAY 5, 2023

The literal definition of the word: ‘guerrilla’ is “a member of a small independent group taking part in irregular fighting, typically against larger regular forces.” Great Potential Reach – If all goes well, your guerrilla marketing strategy could be so impactful that it goes viral, thus delivering an exceptional reach.

Marketing 52

Marketing Campaign Viral SEO 52

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 76

Marketing Differentiation B2C PR 76

Cracking the Code

NOVEMBER 7, 2010

I love this video: everything you need to know about online advertising! Note: high CAC ratio means high productiviy (see blog post for definition). Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. Sunday, November 07, 2010. A Quick & Funny Summary of AdTech. at 5:29 PM.

Software Review 59

Software Review Technical Review Europe Cloud 59

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. This includes ads, team costs (fraction of your weekly work hours invested), and any other effort required.

Revenue 60

Revenue Acquisition Channel Campaign 60

www.virtuosimedia.com

MARCH 8, 2012

Your product must solve an actual need, have a profitable market size, differentiate itself from the competition, generate sufficient interest from your target market, be cost-effective to produce in a timely manner, and have a clear marketing path. Research the cost of advertising your product.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41

View from Seed

MARCH 8, 2016

The other thing to know right away as a founder is that there’s a subtle (but large) difference between people in advertising or visual branding and folks who understand the words that make a brand tick. And in that case, there’s a low barrier to entry from a cost perspective and an experience perspective. It’s doable though.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Pascal's View

SEPTEMBER 4, 2013

And the economics of advertising driven models for earning money are not very attractive for the content producer. The videographer sets the price and LittleCast does the rest: the solution publishes the video, of any length up to 3 hours, in standard definition or high definition, to social networks, iPhone, iPad and Android devices.

Video 35

Video Social Media Media Social Network 35

Duct Tape Marketing

MARCH 29, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Gaia Bernstein (03:12): Yes, definitely. Gaia Bernstein (05:58): It's definitely intentional manipulation. Listen to creative elements wherever you get your podcasts. (00:52): I basically, we now know we spent tons of time online.

Technical Review 79

Technical Review Technology China Business Model 79

ConversionXL

JUNE 4, 2019

explains : Semiotic theories and methods can be used to identify trends in popular culture, to understand how consumer attitudes and behavior are formed in relation to popular culture, including brands, and how marketing and advertising programs can best meet the needs of consumers by improving communication with the end user. Shave money.”

Marketing 125

Marketing Audience Green Architecture 125

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Some companies definitely should. Others definitely shouldn’t. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow. They’re off to cross the chasm.

Customer 156

Customer San Francisco Viral Lean 156

reidhoffman.org

NOVEMBER 12, 2013

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. We are the leader in the professional domain with viral growth. Here, we argue that we have a viral product that creates a network that possesses network effects.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

NOVEMBER 6, 2019

“We also got lucky and qualified for some startup benefits with companies like Rackspace, who covered our infrastructure costs for the first year,” continues Arsenault. “We Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

Up and Running

OCTOBER 2, 2015

Read the definition: “Beg the Question” False assumptions – (7:56). Jonathan : Advertising your business. ” Peter : Let’s talk about the word viral because that’s a great one. I think the word viral lost its meaning and lost its way long ago. Send us an email: Bcast@Bplans.com.

Viral 60

Viral Audience Advertising Social Media 60

Ben's Blog

MAY 15, 2020

Andrew : Why Loom and Zoom and Clubhouse and some of the other new social experiences benefit is that you can use the current boom in engagement and viral growth to build out your network. I do think that what we will for sure see in these types of market downturns is there almost always a bit advertising pullback.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

JANUARY 9, 2020

John Jantsch: Well, and I think sometimes people hear that breaking through and crashing through and all that means is, turn up the volume, do something more viral, forget about the fact that it has any value to the brand, you’ve just got to get noticed. I always talk about the idea that virality. Tim Staples: Yeah, we are.

Viral 42

Viral Lean Audience Video 42

ConversionXL

NOVEMBER 6, 2019

“We also got lucky and qualified for some startup benefits with companies like Rackspace, who covered our infrastructure costs for the first year,” continues Arsenault. “We Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company.

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

Occam's Razor

MAY 2, 2017

Always adapt to what’s most important and sensible for you (and remember that nothing is free, every measurement decision you make has a cost!). We focus on the better conversion rate definition, divide it by Visitors (or Users in GA). With advertising revenue in a tailspin, it is more important than ever. Make tough choices.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

crowdSPRING Blog

NOVEMBER 13, 2011

We write often of low-cost, high impact marketing tactics for small businesses and share tips for leveraging these. For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. Facebook advertising’s greatest benefit is the network effect.

Advertising 103

Advertising Lean Marketing Campaign 103

Up and Running

MAY 23, 2016

The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. The Definitive Guide to Building a Brand. Estimating Realistic Startup Costs. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”.

Software Review 74

Software Review Software Delaware Forecast 74