crowdSPRING Blog

NOVEMBER 1, 2013

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Commuting’s Hidden Cost | NYT - crowdspring.co/1aR15fY. A Guide to Designing a Portfolio Website - crowdspring.co/HarwpQ.

Social Media 94

Social Media Small Business Design Media 94

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. But not doing basic research makes no sense.

Startup 150

Startup Seed Money DC Software Review 150

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. That will come at the cost of another 20 to 25% of the company.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. It’s an impressive portfolio.

Customer Development 219

Customer Development Web Developer Customer 219

crowdSPRING Blog

MAY 10, 2013

The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. Newspapers need to stop lying to themselves — and to advertisers — about their circulation – [link]. 50+ Creative Advertising Print Ads | Grafix Designs – [link]. Which are some of the funniest, most clever advertisements?

Social Media 93

Social Media Small Business Design Media 93

Feld Thoughts

APRIL 11, 2011

I love watching our portfolio companies iterate on their products, especially when they are in the early days. The BigDoor team believes strongly that gamification should be a profit-center for web publishers and app developers, not a cost-center. As a result, they don’t charge for the usage of their API or their widgets.

Cost 130

Cost Widget API Advertising 130

ConversionXL

MARCH 19, 2020

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Hearpreneur

FEBRUARY 13, 2022

8- More home buyers, low mortgage rates, data management, virtual reality and automated advertising. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. Thanks to Amanda Doherty, Amanda Doherty Press ! #8- Photo Credit: Corey Tyner. Photo Credit: Maya Mikhailov.

Artificial Inteligence 104

Artificial Inteligence Software Review Technical Review Entrepreneur 104

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., customer acquisition cost or CAC).

Sales 50

Sales Technical Review Software Review B2B 50

Cracking the Code

NOVEMBER 7, 2010

I love this video: everything you need to know about online advertising! Portfolio. (3). SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. at 5:29 PM.

Software Review 59

Software Review Technical Review Europe Cloud 59

VC Cafe

OCTOBER 23, 2022

I was recently in a board meeting for one of my portfolio companies, and we had a discussion that must happen in almost every board meeting. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 179

Metrics Revenue B2C Portfolio 179

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. The success metric, ACT, did go down. Metrics matter. Another issue. Humans are pavlovian.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! This is exactly why the Page Value metric (in the past called $index value) was created.

Analytics 124

Analytics Channel Metrics Web 124

BeyondVC

FEBRUARY 11, 2006

For all of my portfolio companies, I like to know what the 4-5 key drivers of the business are. Metrics matter and understanding what inputs have significant leverage on your operating model is the key. In any financial model there are usually a handful of inputs that drive the overall sales and cost equation.

Early Stage 74

Early Stage Portfolio Metrics Revenue 74

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. But they don't realize the cost. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 15, 2020

Digital advertising relies on serving the right ad to the right audience in real time. In the past, advertisers focused on granularity. “We Optimize for the right metrics. The practical necessities, as well as the advantages, of machine learning have changed how we think about the metrics we optimize for.

Artificial Inteligence 99

Artificial Inteligence SQL Algorithm Metrics 99

reidhoffman.org

NOVEMBER 12, 2013

It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

YoungUpstarts

JUNE 1, 2020

If you’re new to the notion of benchmarking, it involves comparing your company’s metrics to those of your competitors and your industry. For instance, benchmarking can show how your price point lines up against an industry heavy hitter or confirm you’re overpaying for customer acquisition costs. Tips for Startup Benchmarking.

Startup 191

Startup Early Stage Campaign Demand 191

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. So in other words, the bottom line is you’re not prepared right now in terms of the market, the product, the metrics anyway for VC, and it doesn’t sound like you’d be happy with VC. Does that make sense? Jason: Okay.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. It will cost too much. And what metric should you focus on in this proper end-to-end view? How far does your company go in tying effectiveness of online advertising to business profitability? They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 25, 2014

Yes, cost per click is metric. You will never obsess about the cost per trade of your E-Trade portfolio, right? Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. The metric CPC aside, we do present data like this all the time. Give it some thought.

Analytics 144

Analytics Search Metrics Web 144

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. Select dimensions and metrics you want to compare. What can it offer your analytics team ? Click the “Add another data source” button.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

JANUARY 7, 2019

You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? Does Facebook advertising really work better than TV? With an obsession with data-driven attribution, you are also solving for a portfolio rather than a silo.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Agile VC

AUGUST 12, 2011

At NextView, we spend a substantial portion of our time trying to help our portfolio companies prepare for growth as “venture scale” businesses. ” The challenge is that while there’s a simple answer, it’s not one that can be easily distilled into a set of metrics that can be followed as a cookie cutter plan.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Occam's Razor

JUNE 1, 2010

of advertising spend because we don't have much of a choice. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! Yet we accept it. So exciting.

Marketing 92

Marketing Channel Web Metrics 92

Occam's Razor

SEPTEMBER 21, 2015

Companies should optimize for the portfolio of visits (multiple!) Don't add crud to your slides, they distract from the story (besides costing you more time to find the crud to add than it took to create the graph!). We still live in an world where we are optimize for single visit sessions. If it is not, trash! This is insane.

Stock 60

Stock Conversion Matching Audience 60

Scalable Startup

FEBRUARY 1, 2013

It’s sort of like a supercharged version of Excel that lets you suck in data, you can suck in all your Facebook advertising campaigns, you can suck in all your Salesforce.com data, and you can run — you can actually, yourself, as a small business person, actually analyze and find friends and data. Marc Andreessen: Yeah, exactly!

Software Review 22

Software Review Startup Venture Capital Stock 22

Cracking the Code

JUNE 18, 2007

Think it is somekind of advertising, but then again it soundt really good. Portfolio. (3). SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. The producers, or the website at least, claims you can earn some money each month just by using the program. Kind regards George.

Software Review 48

Software Review Technical Review Europe Venture Capital 48

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Simply because it all comes down to the incentives you create.

Metrics 152

Metrics Analytics Search Channel 152

crowdSPRING Blog

FEBRUARY 27, 2014

Famous tech acquisitions, cost per user – crowdspring.co/1gAC3Wp. Measurable Metrics for Your PR Team – crowdspring.co/1fsgR2k. A very creative way to advertise hair products | Adweek – crowdspring.co/1eArG2c. 20 Beautiful UI & UX Designer Portfolios For Inspiration – crowdspring.co/1nHf3HU.

Social Media 96

Social Media Small Business Design Media 96