VC Cafe

APRIL 21, 2022

According to recent reports , Apple AR Glasses expected release will be sometime in 2023 and are expected to cost somewhere around $499. trillion times in aggregate ( source ). Meta is successfully engaging with AR creators and users via Instagram already, and has a growing Spark developer community building AR social filters.

Mobile 198

Mobile Global Aggregator Bootstrapping 198

ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Deliver tailored marketing and sales messaging to those people. As Steve Watt details in his course on account-based marketing , a pilot program is an essential starting point for account-based marketing. Forrester’s market leaders.

Software Review 117

Software Review Software Marketing IP 117

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Maybe ten years.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Because of calculation costs.

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. What is the cost of, and options for, an ADT security system? We are surrounded by incredible digital experiences.

Web 164

Web Design Marketing Security 164

Cracking the Code

JANUARY 28, 2008

Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Online marketing changed it. Want to be the best marketer on earth? sales and marketing. (10). Overall, I spent about 1/3 of my time looking at Web 2.0

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Start Up Blog

MARCH 29, 2020

Many of the parts that make an economy are real – like people – but much of it is just aggregated concepts for which measurements are possible. Even B2B enterprises are just facilitating actions that end up with consumer demand. The market will start to ask what’s the yield and base their decisions on that.

Government 87

Government Australia Denmark Balance Sheet 87

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. But they don't realize the cost.

Analytics 131

Analytics Marketing Campaign Metrics 131

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). I see several dynamics at work in today’s IPO markets.

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

Ben's Blog

JUNE 3, 2024

What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.

Software 85

Software Sales Marketing Vertical 85

View from Seed

JUNE 22, 2016

The most prolific type of drone company right now are these consultancy-type businesses that range all the way from two guys who are ex-fighter pilots who love to fly drones and get commissioned to do various things with them up to a large-scale aggregation of drone service providers. And then there’s the potential for autonomy.

Technical Review 159

Technical Review Startup Software Review B2B 159

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Up and Running

JUNE 22, 2021

For proof, you need to look no further than today’s market trendsetters. They’re both prime examples of businesses finding ways to outcompete everyone in their respective markets by doing things faster, cheaper, and better than everyone else. Increase marketing ROI. Stabilize accounts receivable and invoicing.

B2B 102

B2B Campaign Analytics Operations 102

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

View from Seed

NOVEMBER 7, 2019

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. Razor thin or negative gross margins are accepted (or even ignored) on the widely accepted view that growth and market share are what really matters in terms of value creation.

IPO 202

IPO Early Stage Cofounder B2C 202

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Another great example of linkable assets are pages that aggregate industry stats, like this one. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

SVPG

FEBRUARY 23, 2014

First, as the market for our products has expanded dramatically due to access globally and also via connected devices, the sheer volume of data has dramatically increased which gives us interesting and statistically significantly results much faster. The data we aggregate (from all sources) can be a gold mine. That is but one type.

Analytics 87

Analytics Technical Review Aggregator B2B 87

Hunter Walker

MARCH 11, 2023

AI ‘Native’ Applications What are the conditions by which the addition of AI catalyzes new product offerings built around this technology versus ‘AI’ being a feature that the market leading applications can build into their platforms. Repeat this question for everything B2B.

Artificial Inteligence 66

Artificial Inteligence Non-Compete Generative AI IP 66

Agile VC

NOVEMBER 7, 2019

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. Razor thin or negative gross margins are accepted (or even ignored) on the widely accepted view that growth and market share are what really matters in terms of value creation.

IPO 100

IPO Early Stage Cofounder B2C 100

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C. Some things and places matter much more than others.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

MARCH 23, 2010

In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor. Never bother to do a online usability study (it just costs $20 a pop!!). Usually for free. Usually at least a test.

Analytics 118

Analytics Web Metrics Channel 118

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar.

Marketing 72

Marketing Social Media Sales Media 72

Agile VC

JUNE 12, 2012

At first glance, mobile payments seem like a no brainer… consumers [seemingly] want the convenience of paying with a phone rather than cash or credit card, merchants dislike the cost associated with accepting credit cards, and mobile ecosystem players (e.g. I’ve been an interested observer of electronic payments for 12+ years.

Mobile 250

Mobile Disintermediation SMS Government 250

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

mashable.com

SEPTEMBER 22, 2008

Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. GoToBilling – An online app that manages invoices and payments, marketing, customer relationship management and more. NetBooks – Marketing, sales, inventory and financial control in one place.

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JUNE 22, 2010

Twenty Israeli startups will come to London to meet with top players in the UK market and present their latest innovations in a showcase event hosted by one of the world’s largest professional services organisations. Celeno and its partners deliver to the market Wireless Video Systems that solve the home wiring problem for HD video streaming.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. The solution is applicable both for postpaid & prepaid market segments.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. That’s why it is a tried and true marketing scheme. It would cost a tremendous amount of money to run such a program. Warren Buffet, 1997.

IPO 82

IPO Customer Matching Silicon Valley 82

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Put up a LaunchRock Page and get your marketing working right away.

Software Review 53

Software Review Technical Review Startup 53