Remove services call-tracking
article thumbnail

The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] So Julian, welcome to the show.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Migrating to Universal Analytics Using Google Tag Manager

ConversionXL

This is work we do often over at Analytics Ninja , so I feel more than happy to provide this guide for ConversionXL’s readers. While a Tag Management System does not make an implementation immune to these changes, the use of a single JavaScript snippet makes it less likely for an on page change to wipe out particular tracking.

Analytics 133
article thumbnail

How to Create a High-Performing Analytics Team

ConversionXL

For us at OWOX , that dream centered on our analytics department, which included 12 specialists—junior analysts, mid-level analysts, senior analysts, and QA specialists. Collectively, our analysts were responsible for consulting clients on data analysis and improving our marketing analytics tool. Unintentional negligence.

Analytics 121
article thumbnail

Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131
article thumbnail

Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. How to Spot Trouble Areas in Your Google Analytics Funnel. Image Source.

Analytics 126
article thumbnail

5 Common Small Business Marketing Mistakes to Avoid

Up and Running

Considering the cost of professional copywriting services, it’s no wonder why a lot of small business owners try to avoid this step by doing the writing themselves. They call this process “SEO hygiene” — essentially, the routine performance of checks and tasks to make sure your website is looking and performing at its best.