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My Favorite Podcast Conversations From 2021

Duct Tape Marketing

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. Marketing Podcast with John Jantsch. I chatted with some incredible guests in 2021. Number three.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Growth marketers can penetrate a new market by running experiments like : Sales and promotions. In 2020, Clubhouse established a market for an audio-only social platform.

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What Every Savvy Business Owner Should Know About Holiday Marketing

YoungUpstarts

by Lamar Tyler, founder of Traffic Sales & Profit. Begin by launching engagement and awareness campaigns both through organic and paid media channels. Other ways include having free offers (eBooks, videos, audio content) that speak to a specific audience or sending emails to your list and tracking who clicks on what topics.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. Dig into your sales data too. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Ensure content is relevant to your conversion funnel.

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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

This is perfect because you can target very specific needs, wants, and pain points, and really resonate with your market to increase conversions. Most successful traditional conferences focus on networking and learning with a small amount of sales pitches throughout. You’ll have paid traffic campaigns driving attendees to your event.

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