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Why Great Leadership Starts With Open Hearted Conversations

Duct Tape Marketing

Why Great Leadership Starts With Open Hearted Conversations written by John Jantsch read more at Duct Tape Marketing. In this episode, I talk with Edward Sullivan about why great leadership starts with open-hearted conversation. 5:24] Would you say that the great resignation is a bit of an indictment on leadership? [7:23]

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others. The result?

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Effective leadership, a positive culture, and aligning the goals of the organization with the needs of employees are crucial for creating a balanced EX and CX. What do you think?

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Market penetration. Revisiting pricing strategy.

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How To Create A Culture Of Learning And Growth

Duct Tape Marketing

She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School’s late Clayton Christensen. She's an expert at smart growth leadership. My guest today is Whitney Johnson.

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How To Build A Business That Builds Leaders

Duct Tape Marketing

Key Takeaway: Leadership has gone through a dramatic shift and we’re missing out on the opportunity to use businesses as a way to grow human beings as leaders. Questions I ask Robert Glazer: [1:45] Would you characterize this as the new generation of leadership? [2:35] You know, titled leadership folks.

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Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. Prior to that, she was the chief marketing officer at Legal Zoom and has held leadership roles in product and operations with leading e-commerce companies such as the NFL and Napster. Welcome to the show Laura.

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