Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 65

Channel Acquisition Framework B2B 65

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ReadWriteStart

JUNE 13, 2023

Overlooking Operations: The First Missteps 1. Too many entrepreneurs underestimate the importance of introducing standard operating procedures (SOPs). On the marketing front, e-commerce entrepreneurs will often fail to take advantage of the many free marketing channels that exist. The Marketing Pitfalls: Costly Oversights 4.

Cost 78

Cost Entrepreneur ChatGPT B2C 78

The Startup Magazine

APRIL 24, 2020

In this blog, we aim to decipher the meaning behind some of the more abstract metrics when it comes to an eCommerce website valuation. but we do cover the rudimentary metrics (along with tips for improving your own site’s value). How much time investment is necessary for operations. Variation of customer acquisition channels.

eCommerce 120

eCommerce Valuation B2C Revenue 120

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. I don’t want to put all my trust just into one channel because that’s too risky. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

David Teten

DECEMBER 3, 2019

I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Other times, they’ll focus on a particular channel or initiative.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

DECEMBER 16, 2020

Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). If you operate outside of the United States, they can recruit users from other relevant countries. UserZoom GO. per recording).

Technical Review 92

Technical Review Software Review B2B Design 92

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MAY 22, 2017

All manual operations. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” launched a contact management software. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

NOVEMBER 23, 2021

Here, you are responsible for all order fulfillment-related operations like storage, order management, packaging, return processing, and so on. It is built upon the basic idea of outsourcing all storage and distribution operations to another company that specializes in the task.

eCommerce 110

eCommerce Customer Retention Reputation 110

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

JUNE 1, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. That's right. It'll be in Boston from September 5th through the eighth.

Product 60

Product Framework Technical Review Cofounder 60

Duct Tape Marketing

AUGUST 24, 2017

And we’re gonna talk about her latest book, “Predictable Prospecting, How to Radically Increase Your B2B Sales Pipelines.” How do you build and operate a successful outbound prospecting program? ” And that’s the metric that we look at in order to get past this concept of cold calling.

Sales 35

Sales Conversion Revenue Email 35

Austin Startup

SEPTEMBER 19, 2017

This post is written with B2B startups in mind, but should be generally applicable. I tend to think of this group as distinct from the business advisors with whom you may discuss operational strategy, but all the better if there is an overlap in capabilities. In other cases, they may come from your channel partners or elsewhere.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

AUGUST 24, 2017

She’s also the author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline , as well as Predictable Revenue. How do you build and operate a successful outbound prospecting program? How do you get past sales vanity metrics? Subscribe to YouTube channel. Subscribe to YouTube channel.

Sales 38

Sales B2B Framework Email 38

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

Reid Hoffman

JANUARY 13, 2021

Reid: It’s very entertaining that you are channeling a question from Dylan Field – Dylan is the founder of Figma, which is a Greylock investment, so Dylan and I talk to each other every so often and he is obviously a superstar entrepreneur. You compete for customers, channels and partnerships. You compete for talent.

Incubator 36

Incubator IPO Networking Cofounder 36

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. They developed an omnichannel approach using direct mail, email , display ads, and outbound calls, ensuring each channel used the same CTA.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Roku Channel Store.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. With BrowerStack you fire up different configurations of operating system, display size and browser variation. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can hover over each box to get a sense of the key metrics. If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! Pretend you did not read it.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Metrics availability. He is focused on delivering real business value by educating clients about the latest proven technologies, strategies that deliver improved profits and operational efficiencies, and using technology to improve life.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Social media metrics such as likes, follows, shares and impressions. And today, it really is an art form.

Demand 47

Demand B2B Curation SEO 47