Hippoland

DECEMBER 16, 2016

I’ll publish the conversation for all entrepreneurs to see on my blog sometime afterwards so that everyone can have an understanding of how Pedro invests. The conversation will happen on Tuesday, December 20 at 1pm PT. Our portfolio companies have gone on to raise >$1.2B It must be a technology or tech-enabled company.

San Francisco 48

San Francisco Accredited Investor B2B Cofounder 48

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

APRIL 11, 2022

Increase your premium pricing Referrals also allow you to diversify your pricing portfolio and charge a premium for your product or service. You can also offer pre-written emails or social content for your referral clients to seamlessly share with their followings. This option is very beneficial to B2B industries.

Programming 84

Programming Small Business Advisory Board B2B 84

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 87

Marketing Affiliate Channel Software Review 87

View from Seed

JANUARY 28, 2016

The second was a B2B SaaS company with a particular product thesis that needed to be tested prior to their building out a larger team or a commercial-grade product. If it looks like early experiments are not going in the right direction, it’s actually easier at this point to have a conversation with us as your investors about what that means.

Cofounder 120

Cofounder Finance Founder Syndicate 120

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. The company obsesses about conversion rate. Or perhaps you want to create a wishlist (boom!

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Hippoland

FEBRUARY 12, 2018

V2: Helping online marketers who have previously bought ads in email lists get customers profitably. V3: Helping directors of marketing at series B companies who have previously bought ads in email lists get customers profitably. All the investors whom I pitched who believed that email was dead didn’t invest.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V2: Helping online marketers who have previously bought ads in email lists get customers profitably. V3: Helping directors of marketing at series B companies who have previously bought ads in email lists get customers profitably. All the investors whom I pitched who believed that email was dead didn’t invest.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

JULY 7, 2022

Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. JebBlount.com. Salesgravy.com. Take The Marketing Assessment: Marketingassessment.co.

Customer 85

Customer B2B Framework Sales 85

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), Forget Digital Conversions, Obsess About Real Business Profitability. By not focusing on just the digital conversions.

Analytics 139

Analytics Aggregator Channel B2B 139

crowdSPRING Blog

JULY 19, 2013

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Iron Conversions – [link]. How Colors Affect Website Conversions | Web Design Mash – [link]. Responsive Freelance Portfolio Designs | Web Design Mash – [link]. Mobile traction is getting harder, not easier.

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

SEPTEMBER 21, 2015

You'll tell them in 40 mins, leaving 20 for conversation. The goal will be to get to the point faster, and move the conversation away from the data to what should be done. The text/data rich horrid creations whose primary purpose in life it to try and work when emailed out. That is why there are too many slides.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. Most sites don't even do that (or do it badly like Zappos recommending Converse All-Stars with my Just Cavalli dress). You add your email address, that's it. We've gotten our conversion rate up.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 28, 2017

In this case this was technically a micro-outcome in this case (conversion is offline). Here’s one metric you might have heard of that relies on 3rd party cookies: View-Thru Conversions. Conversion Rate. Good tactical wholesomeness. Cost Per Lead. An outcome! Still, very nice. Cost Per Human. See the pivot? Cue sad music.).

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

NOVEMBER 15, 2010

It's as if they have never seen a report with Visits & Conversions before. Go to the B2B dancing monkey video (what!). Go to the RSS / Email sign up page and sign up. At the very minimum your notepad should contain answers to these two questions: What is the macro-conversion? See how it looks. How's yours?

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Answer tech support emails for a day.

Analytics 118

Analytics Web Metrics Channel 118

online.wsj.com

SEPTEMBER 23, 2012

He also combed the portfolios of VC firms and talked to people at start-ups, he says. Most Emailed Feed. Business Services (B2B). Most Emailed Feed. "Were just getting more light on the entrepreneurial process," he says. The results were similar when he examined data for companies funded from 2000 to 2010, he says.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Austin Startup

JUNE 4, 2017

Recently I was fortunate enough to have raised a seed funding round from a fantastic group of investors for my pre-product, pre-revenue B2B SaaS startup here in Austin, Texas. Every email, phone call, meeting, and text message was noted. Free CRM for Small Businesses - HubSpot I wrote a lot of emails. Mark Cuban leads $1.5

Austin 54

Austin Institutional Investors Angel Groups Deal Flow 54

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. With 100% effort. Then do more of what works, or kill ruthlessly.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There are free sources like Conversion University (video, audio, more). You have a publicly available portfolio of your work, no matter how small or basic. The interest is not surprising. There are books galore.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

NOVEMBER 18, 2014

Now I can quite literally follow the path to every conversion. I've used Sunbursts to do the same with keyword portfolios. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!).

Analytics 143

Analytics Sierra Leone Channel Conversion 143

mashable.com

NOVEMBER 3, 2010

Kapor Capital’s expansive portfolio includes Bit.ly The firm’s portfolio includes the likes of Gist , Lijit , Brightleaf, Memeo, SimpleGeo , StockTwits and Zynga. Gary Vaynerchuk: Personal branding master and creator of Wine Library TV, Gary Vaynerchuk is also an angel investor with an expanding portfolio of companies.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. This unique branded nickname serves for voice access, fax access, SMS, website and email as well as a physical address for Post Office service.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Duct Tape Marketing

MARCH 14, 2018

I think in the online world where it’s shoppers, buyers now go out there and do a lot of homework before they decide to even pick up the phone and call, or send an email. He’ll have started the conversation-. He’ll do a little conversation to kind of get the look and feel that you’re going for.

Small Business 64

Small Business Design Stock Conversion 64

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Email Integration. Email marketing. Sendgrid : Need to send email out to users? They make sure that your emails never to go spam folders. Updated Business tools for Startups. Mockingbird.

Software Review 53

Software Review Technical Review Startup 53