article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. How to calculate ecommerce customer acquisition cost.

article thumbnail

Key Considerations for B2B eCommerce

The Startup Magazine

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Like all ecommerce sites, B2B companies need a simple yet reliable B2B ecommerce platform to make it as easy as possible for their customers to order.

B2B 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. It is saturated with competing eCommerce retailers, brands and sellers, all fighting for consumer interest and investment. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? The solution?

eCommerce 127
article thumbnail

3 Successful Strategies Used By a Reputable Reputation Management Agency

The Startup Magazine

Hiring a reputation management agency is a major step in growing your business. First of all, it means that you actually have the funds to outsource your reputation management tasks. Social media is an amazing way to connect to your target audience, and it’s also a helpful resource for B2B communication. . SEO Strategy.

article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
article thumbnail

A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Physical-World Ecommerce. BUSINESS-FOCUSED (B2B). Network Effect B2B. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C).

article thumbnail

Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

In similar conditions, modern firms can leverage supply chain management through digital transformation. Accordingly, people were obliged to look for opportunities on online B2B chemical marketplaces. People in the chemical industries became closer even before COVID-19, B2B digital marketplaces: A New Era. eCommerce platforms.

Germany 175