This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

JULY 25, 2017

And that problem is mobile. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. “People don’t buy on mobile,” we say. The Mobile Website Design Problem (B2B Saas Edition). Attention is fragmented on mobile.

B2B 92

B2B Mobile Analytics Deal Flow 92

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. " In the biggest mistake post above, I'd encouraged you to spend time with the business, with the site (mobile or desktop) and dig from a non-data point of view. You must be freaking out, you have a huge website and 25 mobile apps. Let me explain.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JULY 25, 2017

And that problem is mobile. Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. “People don’t buy on mobile,” we say. The Mobile Website Design Problem (B2B Saas Edition). Attention is fragmented on mobile.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Image Source. Or Firefox? Makes a lot of sense. Marketing campaigns.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Lessons Learned

MAY 9, 2012

Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)? Like Continuous Deployment, whereby IMVU deployed changes to their web application +50 times per day, BetaBrand's aim is to put out a new product every day. Or perhaps you need to chum (freemium) the waters a bit?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. Why Should We Use An Explainer Video? Quite simply, because they work. image source.

Video 122

Video Software Review Cofounder Metrics 122

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. The web can sell product.

Web 164

Web Design Marketing Security 164

YoungUpstarts

DECEMBER 15, 2015

Practical Ecommerce contributor Erica Tevis noted that research is critical in order to identify a company’s potential target audience. Targeting mobile shoppers. However, retailers shouldn’t jump straight to mobile. First and foremost, retailers must determine who, exactly, is their target audience.

Customer 100

Customer Audience Mobile B2B 100

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

techcrunch.com

MARCH 8, 2012

I meet people all the time who have no technical background whatsoever, and they want to start an online business, perhaps build a mobile app, or launch a SaaS product. My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. Enterprise. CrunchBase. Hot topics.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

YoungUpstarts

OCTOBER 16, 2015

Ensure that your able to manage any changes in incoming web traffic to your site by partnering with specialist CDM providers like Amazon CloudFront or Microsoft Azure. This is why B2B relationships are so important. Research suggests that across the world around eight new users log onto the web for the first every second.

eCommerce 100

eCommerce Azure Indonesia Technical Review 100

YoungUpstarts

AUGUST 13, 2015

Practical Ecommerce contributor Armando Roggio pointed out that personalization in the e-commerce industry is similar to dating – the brand has to be willing to take a few risks to capture the attention of its clients. Give the shopper something they won’t see anywhere else.

B2B 100

B2B eCommerce Social Media SEO 100

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. We work very hard. We torture SiteCatalyst.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Pan-Commerce:: Second, very important thing to note is that you have to set up these, and more, goals regardless of if you have an ecommerce or non-ecommerce website.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

FEBRUARY 26, 2014

This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. This could tie in with your seasonal information, too!

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Rob Go

DECEMBER 10, 2012

Consumer web is overheated. This is why ecommerce fashion and design (eg: Fab and Pinterest) have emerged now vs. earlier. Custommade takes the difficult process of finding an artisan to craft a custom product and brings it to life on the web. These are NOT examples of megatrends. Consumerization of IT is hot. Quantified self.

B2B 62

B2B Internet Vertical Early Stage 62

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! We spend 24 minutes a day on non-voice use of mobile devices. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). A good example, for e-commerce and non-ecommerce sites, is [link]. Second , create the world's greatest mobile experience. Focus on the mobile experience. Look at the colors. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MARCH 24, 2016

Another example could be on an eCommerce site. For example, you may find that visitors who download a certain PDF (say on mobile optimization) eventually fill out a lead gen form at three times the rate as those that don’t. For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site.

Metrics 48

Metrics Conversion Analytics Retention 48

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Blog eCommerce Resources User Experience' Impressive, but given only 3.4% Conclusion.

Social Network 130

Social Network Viral Social Media B2C 130

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW.

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link]. Another 20 essential tools for web designers – [link].

Social Media 101

Social Media Small Business Design Media 101

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply. No digital.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

SEPTEMBER 30, 2013

Behavior covers everything that happens after the person lands on our mobile or desktop site. The average conversion rate for a typical top ecommerce site is around 2%. That means you'll have to care about your macro-outcome, the ecommerce conversion or your lead submitted conversion or donation made to your non-profit conversion.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Impressive, but since only 3.4% Just look at Blackberry and Nokia. Image source. Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools). Just to be conservative.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. One of their three key areas of innovation and focus is Mobile.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 11, 2015

Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. Browserling offers live interaction, web-based browser testing. BrowserStack is a live, web-based browser testing tool. It’s not cheap.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. I had some friends selling an eCommerce site builder to small businesses approaching with the direct sales model only. In order for my startup to be successful, I had to learn from scratch the way sales and marketing work.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Data above is for a B2B website with no ecommerce. People came to your website (mobile or desktop) and they did not convert during the first visit (that is absolutely ok!). to $2.75!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. They only want to throw up a one page lead-gen form if they are B2B. If you've read Web Analytics 2.0 It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). If you are a B2B company, checkout Cisco's social efforts. Check out the innovative "Web Cam Mirror" feature, why is everyone not using this!].

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. Further reading.

Analytics 48

Analytics Technical Review Conversion Framework 48