Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 61

Product Framework Technical Review Cofounder 61

The Startup Magazine

JUNE 19, 2022

Your B2B sales effort is based on your ability to attract and retain prospects. If you want to boost your conversion rates, you need to create a great B2B sales plan. And if you’re not sure how to reach your goals, these B2B sales tips that we prepared will help you reach the revenue and success you’re hoping for. Focus on OKRs.

B2B 143

B2B Sales Elevator Pitch Lead Generation 143

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110

Marketing Product Audience Equity 110

TechEmpower

FEBRUARY 10, 2016

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. User experience is suffering and it’s the worst possible time with the product taking off. Framework Benchmarks.

Web 200

Web Technical Review Architecture Caching 200

Argona

JANUARY 15, 2024

One such client that requires special mention is a well-known green energy solution provider focused on reducing existing and future ocean waste through its new ingenious product that converts plastic waste into carbon neutral and then to carbon negative using green energy. Why is Argona Partners the Best Company to Work With?

Partner 52

Partner Technical Review Indianapolis B2B 52

ReadWriteStart

APRIL 8, 2023

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. With the help of voice assistants, such as Siri and Alexa, you can purchase the product just by saying it while running errands. We will deliver product x every three months with free shipping.”

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

bijoor.me

MARCH 26, 2014

B2B Sales Process. A framework for categorizing and comparing cloud platforms – OpenStack, AWS, Heroku, CloudFoundry! Johan proposes a framework that describes the various layers of cloud platform services starting from virtualized hardware up to end-user software applications. This is such a neat framework!

Framework 42

Framework Cloud Software Review Azure 42

Duct Tape Marketing

NOVEMBER 15, 2023

Productizing that and then scaling it out. I only work with B2B clients as well into service delivery. Ryan: I think getting stuck in the execution delivery of it, getting stuck in scope, creep, getting like, like I said before, I'm a big product. Like, no, you still need to walk in with a framework. And then basically.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

View from Seed

APRIL 8, 2020

Stevens has held roles across verticals such as head of sales, marketing, product, and professional services at five startups over twenty years. He has experience in B2B, supply chain, robotics, SaaS, and IoT spaces. Early on, startups are usually in a broad segment of markets, looking for product market fit.

B2B 156

B2B Angel Investor Vertical Early Stage 156

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. For example, a productized service allows you to start quickly. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. The problem is that the fish may not be where your boat is, may not like the bait you’re using, and as productive as you are—you may come home empty-handed. Not an optimal use of time.

Sales 90

Sales Cost Marketing Audience 90

View from Seed

SEPTEMBER 3, 2015

As a result, Vin has a great framework for deciding if this is a viable path for your product. Why Vin decided to pivot the business (read: launch a second startup) and what he learned going from B2C to B2B. Exactly how Vin launched Yipit.com and built his list to the initial 20K and 50K users. You can subscribe here.

Framework 120

Framework Cofounder Seed Stage B2C 120

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

crowdSPRING Blog

MARCH 21, 2014

13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 13 B2B Newsletters That Really Shine – crowdspring.co/1dagMGF. 10 amazing examples of product packaging design – crowdspring.co/1ekutxe. Most are spot on.

Social Media 93

Social Media Small Business Design Media 93

Duct Tape Marketing

MARCH 23, 2023

To create effective messaging, businesses should understand the essence of their product, service, or their brand and what makes them different from others in their industry. 09:29] So you have a framework called: BEST, can you explain it? [13:50] we love talking about how great we are, how great the product is.

Framework 76

Framework Audience Audio Elevator Pitch 76

Duct Tape Marketing

DECEMBER 7, 2022

Melanie is a keynote speaker, award-winning branded content creator, and the author of both “ The Content Fuel Framework: How to Generate Unlimited Story Ideas ” and “ Prove It: Exactly How Modern Marketers Earn Trust.” The Content Fuel Framework: How to Generate Unlimited Story Ideas. That's true in like the B2B space.

Marketing 80

Marketing Audience B2B Framework 80

ConversionXL

OCTOBER 25, 2018

According to HubSpot , demand generation is “the umbrella of marketing programs that get customers excited about your company’s product and services.”. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Why does this term even exist? That sounds suspiciously like…marketing.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. Generating awareness through social media.

Customer 140

Customer Marketing Social Media CPA 140

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78

Product CTO Hire Startup Fractional CTO 78

View from Seed

JANUARY 24, 2024

Products, Problems, and People What’s always made us unusual as a firm is that we don’t have the typical answer to the question of “focus”. As investors, we have always been much more product and solution-oriented vs. being enamored by technology. 90%+ of VC’s will tell you that their focus is either a technology or a space.

Vertical 194

Vertical Cloud Software Technology 194

ConversionXL

MAY 1, 2019

In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] Your website content—however tailored—may represent only a fraction of the total time a prospect considers your product. A prospect’s first impression of your ads, whitepapers, product page, etc.,

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Both Sides of the Table

AUGUST 29, 2012

They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. He talked in the video about how he finds it helpful in companies to think about practical theory and frameworks for thinking about company strategy. I agree with him.

Southern California 279

Southern California Detroit Los Angeles California 279

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Studies show that only 5% of B2B customers are ready to buy. It’s the safer bet. Positioning.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . Adding the product to their basket was the right thing to do. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 9, 2021

This is a clever way of demonstrating how the product works. Memberstack’s B2B audience are familiar with YCombinator. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. Image source. Zendesk does just that.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Breaking down the blog–product barrier.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Steve Blank

JULY 27, 2015

Steve also teaches my Lean LaunchPad course at Berkeley and Stanford, and is the cofounder of Kinetrope, a product design shop working on bringing to market devices in the area of entertainment and IoT. Everything now in production is a service, so there are drone services. If you can’t hear the clip, click here .

Channel 120

Channel India Technical Cofounder Silicon Valley 120

View from Seed

JANUARY 21, 2022

After graduation, I spent the next 9 years working at a bank, an early-stage b2b fintech startup, and a growth-stage mortgage startup. My first hand experience has helped me build a framework for go-to-market strategy (more specifically d2c marketing) and thinking about how to reach short term goals by constraining the factory.

B2B 120

B2B Germany Stock Engineer 120

ConversionXL

APRIL 12, 2017

Typically happens at the end of the product lifecycle. E.g. Someone is very interested in a particular product. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers. PAS framework: problem, agitation, solution. Image Credit. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

View from Seed

JULY 19, 2019

Like other investors, we at NextView have a number of frameworks which we use to evaluate decisions on making new investments. All early stage venture firms essentially look at some weighting of team, market, product, and traction. In the past, we’ve created and published a flowchart on how we think through these factors.

Boston 149

Boston B2B Early Stage Portfolio 149

View from Seed

SEPTEMBER 11, 2019

At NextView we invest across the spectrum of seed stage companies so roughly 1/3rd of the companies we invest in are pre-product, roughly 1/3rd are post-product but pre-revenue, and perhaps 1/3rd have some very early revenue. But here’s some examples or frameworks to consider. A) Pre-Product Companies.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

YoungUpstarts

JULY 22, 2020

Instead, we need to streamline and accelerate our processes by borrowing techniques from the world of lean and agile product development. These frameworks show us how to start working from a small amount of information, learn quickly, and iterate often. Consider the example above, which is primarily for a B2B audience.

SCRUM 162

SCRUM Agile Customer Framework 162

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

Up and Running

JULY 7, 2021

It can also just be your current business name, something specific to your niche or product offering, or something completely unaffiliated. Then look for a target audience to build your brand around like gaming or office technology, instead of technological products in general. Keep it short. Keep your brand name short.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 420

Customer Marketing Lean Vertical 420