Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. I find that digital marketing is the most visible and effective place to start.

Marketing 240

Marketing Viral Channel Metrics 240

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! A marketing video on your site is just the beginning.

Video 75

Video Marketing Harvest Bandwidth 75

Growthink Blog

SEPTEMBER 30, 2013

At it, some of the world''s best Internet thinkers and researchers presented on key trends in business-to-business (B2B) online marketing, sales, and client engagement. Mobile, Mobile, Mobile. This is obviously having a dramatic impact on not just consumer markets (i.e. My three takeaways: 1.

B2B 91

B2B Mobile Sales Cycle Viral 91

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It!

Small Business 167

Small Business Marketing PR Social Media 167

The Next Web

AUGUST 19, 2013

This mix is not a good start when it comes to sales and marketing. There were no sales people in the USSR – the government just decided what to produce and in which quantities, – so I pretty much have an anti-­sales­-and­-marketing background. It just so happened that I became the CEO of a B2B tech startup.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

mashable.com

SEPTEMBER 1, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 166

Social Media Media Cost Analytics 166

mashable.com

OCTOBER 5, 2012

Cezary Pietrzak is a New York-based creative marketer and growth strategist. He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. You can read his thoughts on startup marketing at www.cezary.co. Today in Mobile. Business & Marketing. Like Tweet +1 Share Pin It Share.

Naming 84

Naming Startup Social Media RSS 84

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 252

Social Media Media Entrepreneur Metrics 252

mashable.com

MAY 5, 2011

Create Viral Content Infographics startup Visual.ly It was a spin on its own market: data visualization. It’s an even simpler — if not more ambitious — equation for LaunchRock’s Detweiler: “Have an addicting and useful product that brilliantly solves a real problem for a specific market.&#

Pakistan 94

Pakistan Social Media Startup Stealth 94

YoungUpstarts

DECEMBER 9, 2014

Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon. Surprise and entertainment helps drive viral sharing while building your company’s personality. this is especially true for B2B companies.

B2B 185

B2B Social Media Afghanistan Iraq 185

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. Thinking Aloud crowdsourcing marketing Nick Pahade Poptent video' Know your audience.

Video 180

Video B2B Campaign Social Media 180

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. mobile purchasers). Such details help identify when it makes sense to push marketing and when there’s no point.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 238

Social Media Media Cost Startup 238

Version One Ventures

FEBRUARY 27, 2014

Likewise, free is the way to go for mobile apps. As this chart shows, paid mobile apps are virtually dead – your mobile app will either need to be ad-supported or have in-app payments. Free isn’t necessarily sustainable with B2B. But what about enterprise apps?

Viral 154

Viral B2B B2C Business Model 154

mashable.com

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Pricing plans run from $50 per month to $1,200 per month, with available e-mail, marketing and CRM integration. I designed it to be a 2-3 minute drop-in to any given php project, with one-line testing for simple A/B cases. OpenTable Seated 15.4

Developer 73

Developer Software Review PHP Social Media 73

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised.

Social Media 232

Social Media Media Entrepreneur Analytics 232

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

BeyondVC

FEBRUARY 12, 2014

To date our messaging has been clear, but we also could not ignore the fact that companies like Plain Vanilla Games took off quickly and became known as the fastest growing mobile game in history. BOLDstart helps founders at the seed stage accelerate their growth from idea/ alpha phase to product market fit and successful Series A round.

Seed Stage 110

Seed Stage Agile Viral API 110

mashable.com

NOVEMBER 3, 2010

Craig’s investment portfolio includes Graphic.ly , Klout , Postling, Mobile Roadie and MogoTix. Serbinski has since gone on to invest in a handful of stealth startups in the gaming, mobile and location arenas. Craig is currently the CEO and founder of stealth-ish startup BetterWorks.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

ConversionXL

MAY 19, 2016

Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products. Get all that data in one place.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. This also doesn’t take into account other factors like mobile & tablet visitors are 3x more likely to view a video , or that consumption behaviors for mobile are dramatically different than desktop viewers.

Video 122

Video Software Review Cofounder Metrics 122

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Keep this list printed out next to your marketing plans! Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India. Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. That’s why it is a tried and true marketing scheme. Warren Buffet, 1997. You know what customers like more than free stuff?

IPO 82

IPO Customer Matching Silicon Valley 82

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. This year we came up with more than 270 additional apps.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Rob Go

JULY 11, 2013

It’s some combination of great teams , attractive markets , and promising products. This isn’t true for every single one of our portfolio companies, but in at least half, we had a thesis about why this company had some sort of unfair advantage or head-start when it comes to getting their product out into the market.

Distribution 66

Distribution Vertical Viral B2B 66

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. Brian : There’s a couple things about this, though. ” We know that that mental shift is happening.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

APRIL 14, 2016

increased conversions by 20% across all devices and orders on mobile by 98% simply because they invested in speed and responsiveness. On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. seconds to 2.9 Singularity. They shouldn’t.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. YouTube is amazing.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Ready to take this expansive journey to not just win at performance marketing and brand marketing? Create joy-inducing mobile experiences. Forget mobile first, it's a mobile only world!

Design 150

Design Software Review Technical Review Mobile 150

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Search Jobs. Audience Development.

Social Media 40

Social Media Rhode Island Media South Dakota 40