David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

View from Seed

SEPTEMBER 11, 2019

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Disclosure: a Remagine Ventures portfolio company. founded in 2019, raised $13.5M

B2C 148

B2C Generative AI Artificial Inteligence 148

View from Seed

JUNE 5, 2018

Last week, we hosted our very first portfolio-only Hiring Bootcamp in NYC, led by NextView’s talent advisor Kristen Caldwell. Intense discussion on what are the right metrics to track around recruiting. Metrics, metrics, and metrics! Without metrics you cannot manage (and improve).

Hiring 120

Hiring Portfolio Metrics B2C 120

View from Seed

NOVEMBER 18, 2014

Recently, we looked at our own portfolio at NextView Ventures to dig a little deeper on how startups actually raise that next round of financing. in our portfolio. For B2B startups especially, this is the best signal of product-market fit – a sign that the company is investable. The mean Series A size was $5.2M.

Syndicate 333

Syndicate Syndication Seed Stage Startup 333

YoungUpstarts

SEPTEMBER 27, 2019

For example, you can use a tool such as Fintenza to check metrics such as new visitors, page views, traffic quality, sessions, session duration and bounce rate. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. Check out his portfolio and connect on LinkedIn.

B2C 147

B2C Flash B2B Lead Generation 147

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. 3 Factors That Affect B2B Partnerships. In a nutshell, there are 3 forces that influence B2B partnerships today: 1. B2B tech partners are now targeting business leaders instead of IT. Can this be true? Partnerships can be a big help.

Channel 77

Channel Partner Programming B2B 77

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. 3) Developer Driven Sales. Related articles.

Sales 50

Sales Technical Review Software Review B2B 50

Genuine VC

MARCH 24, 2014

The five conditions for a Series A financing which he enumerated are: a core team ready to scale, demonstrable market size, repeatable cost effective customer acquisition, metric momentum, and plausible monetization. For B2B startups especially, revenue is the best signal of product-market fit. Generate Real Revenue.

Seed Capital 212

Seed Capital Metrics Cofounder Revenue 212

Rob Go

OCTOBER 14, 2012

OUR PORTFOLIO. I’ve done little portfolio overviews from time to time. In over half of our portfolio companies, we have invested pre-product. 9 that are B2B. But we feel pretty good about the progress of the portfolio so far. Here’s a little update. Pace : We have made 23 investments so far.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

Austin Startup

MAY 29, 2019

When we consider investing in SaaS startups at Hurt Family Investments (34 SaaS startups and counting in our portfolio ), we always look for natural network effects. I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into. It is one of the key ingredients we look for.

Networking 48

Networking Fractional CTO CTO Hire B2C 48

View from Seed

JUNE 10, 2020

This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.

Cofounder 177

Cofounder Syndicate Syndication Alabama 177

Agile VC

AUGUST 12, 2011

At NextView, we spend a substantial portion of our time trying to help our portfolio companies prepare for growth as “venture scale” businesses. ” The challenge is that while there’s a simple answer, it’s not one that can be easily distilled into a set of metrics that can be followed as a cookie cutter plan.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Portfolio. (3). SaaS business metrics: why are they different? Online marketing changed it. internet.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

NOVEMBER 27, 2019

So with that, and that’s at all levels of the organization, that’s consumers, that’s B2B clients, they don’t know where to look, they don’t know who to trust. Ron Tite: I think that what it is, is it gives them the opportunity to diversify their portfolio in a way that still reinforces their brand belief.

Arizona 56

Arizona SEO Curation Portfolio 56

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? VC Portfolios. valuations.

Software Review 53

Software Review Technical Review Startup 53

Reid Hoffman

JANUARY 13, 2021

And the way that Entrepreneur First is finding founders, bringing them together, matching them together, and having that sponsor B2B business ideas. Three is, “I think it should be the portfolio,” whereas four is, “If you don’t want to do the deal, I want to do the deal.”. You know, maybe I’m wrong.”

Incubator 36

Incubator IPO Networking Cofounder 36

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. Related implications of what you want to do in-house vs. out source to an Agency.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. And what metric should you focus on in this proper end-to-end view? Identify the Real Business Profitability Point: B2B. This is not easy work, especially in B2B companies. They do everything. for a while.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

alexpoole.info

AUGUST 14, 2012

When I was new to the marketing and advertising B2B world in the 70′s & 80′s, I recall reading an Adweek article that reported research that claimed increased readability, meaning comprehension, and reader attentiveness for serif vs. non-serif fonts. Eyetracking metrics (book chapter). metrics (1). Alex Poole.

Technical Review 85

Technical Review Software Review Design Web 85

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Take any metric you want. Because this is solving for the whole family of Unilever products, they can nicely showcase the entire portfolio of products that were used to deliver the hair look-feel-awesomeness. Pick any metric you want. We will look at many different examples. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. RADWIN 2000 is a portfolio of carrier-class products providing high-capacity, long-range connectivity at highly competitive prices.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). What to look for: I am really looking for a balanced portfolio of traffic sources. Index Value Metric. Index Value Metric.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. Fill it with the best web metrics to measure success.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Companies should optimize for the portfolio of visits (multiple!) I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left).

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. I've used Sunbursts to do the same with keyword portfolios. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios.

Analytics 143

Analytics Sierra Leone Channel Conversion 143