ConversionXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Hearpreneur

APRIL 3, 2016

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1 – A Name to Trust. The name of our company came from the name of our flagship product. Photo Credit: Shaun Gray.

Naming 48

Naming Technical Review PR LLC 48

Duct Tape Marketing

NOVEMBER 17, 2011

5 Ways to Improve Local Search Results for Business This content from: Duct Tape Marketing. ” Increasingly, when folks turn to a search engine, they aren’t looking for something around the world, they’re looking for something around the block. “This article originally appeared on the OPEN App Center.

Search 68

Search Software Review Technical Review Engineer 68

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses.

Framework 123

Framework B2B SEO Search 123

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? 12:41] Are there upsell opportunities in communities?

Community 92

Community B2B B2C Technical Review 92

View from Seed

OCTOBER 5, 2016

The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. It’s NOT necessary to ask for a potential investor name). Affinity by industry. STEP 2: APPROACH WITH A STRATEGY.

Angel Investor 332

Angel Investor Boston Seed Stage Syndicate 332

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad?

B2B 100

B2B eCommerce Search Technical Review 100

The Startup Magazine

AUGUST 14, 2021

It doesn’t matter what kind of company website you create, who your customer is, or even if it is a B2B website – it needs to be optimized for mobile devices. This is such an important rule that it’s even discussed in this blog post that looks at 10 easy steps for a great B2B website. Choose a Simple Domain Name.

B2B 195

B2B Mobile Naming Audience 195

Hearpreneur

JUNE 24, 2022

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. We also provide laser-focused guidance to clients like a beam of light, so we wanted to include that element in the name. 1- We focused on strategy.

Naming 113

Naming Entrepreneur South America Social Media 113

SoCal CTO

JANUARY 2, 2013

Then you search for the people who were in marketing there early on. From Why Every Startup Founder Needs a Mentor - And How to Find One Don’t just fall in love with someone’s reputation, perceived celebrity or name. You should begin asking at networking events and people you know in the startup world. For me, I'd use LinkedIn.

Startup 259

Startup Early Stage Incubator Los Angeles 259

YoungUpstarts

NOVEMBER 29, 2017

Think of your first B2B web site as one step beyond your elevator pitch. Secure a domain name that makes it easy for people to find your company. What are people searching for? Advisors agree your startup is on the right track. Now is the time to get your web site up. What content and keywords bring them to your site?

Elevator Pitch 100

Elevator Pitch Web Portfolio B2B 100

ConversionXL

SEPTEMBER 20, 2021

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Fill out the form by selecting a view name and choosing your time zone: To create a filter that shows only YouTube traffic, select Filters.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. An audience search with the parameters “Frequently uses the hashtag” and “#retailtech” pulls up many frequently listened-to podcasts.

Reputation 134

Reputation Audience Management Social Media 134

YoungUpstarts

MARCH 14, 2017

This gargantuan figure does not even include Asians, the LGBT community or Native Americans, to name a few. That is why it is critical to search beyond your usual network. Eliot Burdett is the cofounder and CEO of Peak Sales Recruiting , a leading B2B sales recruiting company launched in 2006.

Revenue 124

Revenue Sales Cofounder Technical Cofounder 124

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Duct Tape Marketing

APRIL 28, 2015

5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Would be buyers turn to search engines on laptops and mobile devices before they look anywhere else. I did a quick search for a florist in my town. Get serious about reviews.

Search 28

Search Technical Review Software Review Engineer 28

YoungUpstarts

FEBRUARY 27, 2013

If you’re not aware, Pasedena, California-based online business search platform Bizshark ( www.bizshark.com ) has a business contact search platform that helps business-to-business (B2B) sales professionals, small businesses, freelancers, journalists and others who are looking for a way to create and manage business relationships.

Search 191

Search Sales Database SEC 191

ConversionXL

JUNE 2, 2022

GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. Is your industry open season or are you up against established names.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling. High visibility.

Customer 118

Customer Marketing Channel Audience 118

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

crowdSPRING Blog

JANUARY 28, 2019

“Noobpreneur” is Widjaya’s name for “newbie entrepreneurs” – a special subset of entrepreneurs who are always in a growth mindset. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Image courtesy of Digital Marketer.

Small Business 106

Small Business Marketing Social Media SEO 106

The Startup Magazine

JUNE 26, 2018

A name is a label by which animate or inanimate things are called or referenced. When we think about names, pictures or qualities are evoked from the good to the grotesque. Therefore a good business name and slogan are key. Your business name is as important as a good business tax regimen. So, WHAT’S IN A BUSINESS NAME?

Naming 74

Naming eCommerce Startup Database 74

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. Small B2B or B2C conferences. Before: Make sure your event is discovered through organic search. During: Use event management software to add names and contact information of every new subscriber.

Small Business 40

Small Business Marketing Social Media Hosting 40

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

Hearpreneur

JULY 13, 2022

No one wants their hard work to go down in the name of a shoddy investment. The acceleration of environmental problems has led to the search for sustainable solutions and alternatives, across all sectors. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Software Review 122

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” If the philosophical argument doesn’t motivate you, search engines will. At the moment they need an answer, they search Google and find you. You could, of course, remove publish dates altogether (not gonna name names), but that doesn’t benefit users.

Analytics 68

Analytics Metrics Technical Review Search 68

YoungUpstarts

AUGUST 20, 2020

A bio should name-drop past businesses individuals have worked for, successful projects they have been involved in and awards they have won, but this should be balanced by an emphasis on what they are doing right now. A professional photographer will be able to help with posing and expression to get the perfect shot.

PR 207

PR Reputation Social Media B2B 207

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Airbnb learned its audience used Craigslist to list and search for accommodation. For you, it could be a big-name customer or investor. Most of all, experiment.

Retention 113

Retention Marketing Acquisition Channel 113

This is going to be BIG.

AUGUST 8, 2023

First off, most people in the world can't name any VCs. I suppose if you're reading this post, you can name at least one--but I'm not even active anymore, so even if you could name a few, you might quickly find you have a relevancy problem. Everyone starts their fundraising the same way: 1) Open a shared Google Sheet.

ChatGPT 78

ChatGPT Database Salary Naming 78

YoungUpstarts

MARCH 3, 2020

Even if you’ve been job searching for months and no one has hired you (yet), that doesn’t mean it’s time to give up. You’d start with a template (more on that below) then use the person’s name, company name, and do a bit of research on them so you can mention their relevant career experience and accomplishments. Be personal.

Email 147

Email B2B Naming Lead Generation 147

crowdSPRING Blog

AUGUST 7, 2018

Many small businesses assume that brands start and end with their business name and logo, and overlook all of the other important marketing content that is a part of any substantial branding effort. Consider how people search for something. As we wrote previously : A brand is more than logo design. You want more effective content.

Small Business 59

Small Business Mobile Design Search 59

This is going to be BIG.

AUGUST 1, 2022

You just also need to be actively seeking out the very best candidate by including those that aren’t searching. One of the ways you can make this search easier is by handing the name sourcing to someone else. You can ask an administrative person—perhaps outsourced—to start gathering names and e-mails.

Hiring 88

Hiring B2B Naming Search 88

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

View from Seed

JULY 17, 2019

Your company is likely both one step removed from many brand name B2B customers and a step removed from reporters and press that are excited to tell your story. One approach that we’ve seen work with a number of B2B businesses is to spend a disproportionate amount of effort in telling a momentum story about your company.

San Francisco 243

San Francisco Cofounder B2B Seed Stage 243

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Oh definitely.

SEO 59

SEO Kansas City Kansas Missouri 59

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. Get Focused on Location.

PPC 111

PPC Widget Campaign Technical Review 111