Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness
ConversionXL
SEPTEMBER 9, 2021
By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.
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