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Conversion, retention and churn benchmarks

VC Cafe

Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service. Some studies suggest that the best consumer subscription companies are able to retain 65% of their revenue after one year.

Retention 109
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Examples: WorkDay (much of revenue is consulting), IBM.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. Here is a simple definition from MarTech Today : A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue. And that looks different for a B2C journey versus a B2B journey. So we're definitely doubling down on unique content in that way.

SEO 63
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.

Demand 101
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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. Over the past two decades, she has led large revenue producing divisions at businesses ranging from startups to Fortune 500. Tiffani is also the host of the podcast  What’s Next! with Tiffani Bova.