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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success.

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The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. Examples include – Roam Research – the note taking app that recently raised a seed round at $200M valuation Superhuman – the email productivity tool Masterclass – video classes from subject matter experts.

B2C 187
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B2B Marketplaces Revisited

Version One Ventures

Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. While large companies can afford to implement automated procurement systems, many small businesses still email, or even fax, purchase orders and quotes. Alibaba is an exception. Increase trust and social proof.

B2B 213
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78
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Guide to Create an Uber for Courier App

ReadWriteStart

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Business to Consumer (B2C) – It is the most common type of business model. Instant sharing of digital receipts – Cumbersome paperwork is eliminated by sending e-receipts to users via email and WhatsApp.

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Best and Worst Practices (Plus FAQs) for Layoffs

OnlyOnce

Short of declaring failure and shutting down your company, laying off employees is the worst thing you may have to do as a startup CEO. This isn’t firing for cause—employees aren’t being asked to leave because of their own failings. Cut more employees than you think you need to in order to reduce the risk of a second round of layoffs.

Salary 62
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3 Tips For Entrepreneurs Entering The B2B Industry

YoungUpstarts

It is unlike the B2C (business-to-consumer) industry many of us interact with on a daily basis – be it through grocery shopping or buying a gift for a friend – and there are several unique distinctions between the two industries. B2B customers are more valuable and more difficult to replace than B2C. by Robert C.

B2B 219