Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. So I thought it might be interesting.

Hiring 69

Hiring Leadership Email Campaign 69

Duct Tape Marketing

OCTOBER 8, 2023

For instance, if you’ve spent years working on startup companies’ digital marketing campaigns, then that might be your ideal client base. Benefits of Hiring a Fractional CMO If you’re a business owner, the thought of hiring a full-time Chief Marketing Officer (CMO) may have crossed your mind.

Technical Review 74

Technical Review Retention Networking Leadership 74

Hearpreneur

JANUARY 23, 2022

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. Increasing my revenue by attracting more leads is my plan for 2022. Thanks to Adam Wood, Revenue Geeks ! #10- 12- Boost revenue. 6- Boost organic traffic.

Entrepreneur 129

Entrepreneur Revenue Channel Technical Review 129

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Don’t expect an outside agency to sacrifice more leads for better leads if they’re hired and fired on quantity. This post doesn’t do that. Why does this term even exist?

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Thankfully, the effect of these types of clicks on your campaigns is minimal. .

PPC 121

PPC IP Idaho Non-Compete 121

Duct Tape Marketing

NOVEMBER 16, 2023

06:10] Can a stop gap measure like hiring an external CFO act as a deterrent to embezzlement? [08:29] 17:55] Could you outline what a typical engagement entails when hiring a fractional CMO? [19:55] 08:03): Now, this offer is limited to new active campaign customers only. [03:08] What is employee dishonesty insurance? [04:25]

Michigan 73

Michigan CPA Small Business Hiring 73

Women Entrepreneurs Can

FEBRUARY 21, 2020

Outsourcing refers to the practice of using firms other than one’s own organization to take over business functions that are traditionally performed internally, such as accounting , human resources, and more. Investors are likely to be attracted to your business if you have the money to plow back into revenue-generating pursuits.

Small Business 52

Small Business Hiring Salary Web Development 52

Hearpreneur

DECEMBER 28, 2022

We are also investing more in our team by hiring additional staff and providing more training and development opportunities. When I do this, they come back to me again and again—and they refer me to others. My business will be pivoting to provide more in-person support to clients by hiring a team of remote assistance specialists.

Social Media 119

Social Media Entrepreneur Retention Finance 119

The Startup Magazine

MAY 11, 2020

Once you have an account of unpaid dues, keep the list somewhere you can easily refer to as soon as you make the first payment. Consider reducing staffing costs by hiring contractors or freelancers to limit insurance and full-time office costs. Boost Sales and Revenue. Experts recommend paying off high-interest debts first.

Software Review 105

Software Review Small Business Management Bankruptcy 105

Transformify

DECEMBER 22, 2019

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. It gets even worse if the first version of their product is not good enough to generate revenues. So, how to make affiliate marketing work for you?

Affiliate 91

Affiliate Revenue Churn Rate Programming 91

ConversionXL

APRIL 3, 2018

Amazon has hired more people for their Alexa division than Google has for the entire company – it’s not hunch, this is going to be the focus. Hire & fire – tools to do a job. mobile is ~50% of revenue, shorter form works better. Create win-back campaigns for churned customers. Identify your channels.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

JANUARY 17, 2024

16:53] As a consultancy with a few clients how does one determine their first hire in order to scale? [18:22] We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. Now, this offer is limited to new active campaign customers only.

ChatGPT 74

ChatGPT Email Sales Campaign 74

Occam's Razor

JULY 5, 2021

There is a sharper focus on Revenue/Profit. Paid Media Marketers (sometimes referred to as Direct Response Team or Performance Marketing) love doing attribution analysis across only paid media channels becuase it allows them to distribute credit only across their work. AKA: Attribution! This does sucks less. Notice a pattern.

Analytics 148

Analytics Marketing Channel Software Review 148

Duct Tape Marketing

JULY 6, 2022

In fact, the simplest question I can ask you is, let's say I wanted to refer tons of business to you. They wanna learn why making the decision to buy from you or to hire you is gonna be the right decision. Boy, I wish I had more clients like that. So let's understand who they are. They wanna be educated. So that simply is a process.

SMS 90

SMS Retention Metrics Networking 90

Duct Tape Marketing

MARCH 28, 2024

You could choose our system to move from vendor to trusted advisor, attract only ideal clients, and confidently present your strategies to build monthly recurring revenue. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

Leadership 64

Leadership Software Review Campaign New York 64

Duct Tape Marketing

MARCH 21, 2024

So we try to make stuff that references real things in that town or city. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. Now, this offer is limited to new active campaign customers only. That's activecampaign.com/duct tape.

SEO 65

SEO Technical Review Viral Video 65

YoungUpstarts

DECEMBER 28, 2015

We refer to these methods as “outbound marketing”, where a marketer pushes his or her message out far and wide hoping that it resonates with that needle in the haystack. In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

AUGUST 30, 2023

[02:02] What kind of business and what kind of challenges are they facing that you think makes an ideal fit for a fractional strategic marketing hire? [03:34] 03:34] If somebody hires a CMO, do they feel like they’re also hiring an implement mentor or are they strictly separate functions? [04:57]

Hiring 67

Hiring Programming Email Marketing 67

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals. Click rates.

Curation 44

Curation Lead Generation Technical Review Email 44

Women Entrepreneurs Can

APRIL 27, 2020

This perennial omnichannel cycle is not only useful for the customers but continues to generate more revenue. Paldesk launched pop-ups in their latest releases, successfully incorporating ideas generated over regular 2-month long survey & customer feedback campaigns. times the revenue of a business that doesn’t.

Technical Review 52

Technical Review Customer Software Review Mobile 52

Gregg Fraley, Author of Jack's Notebook

MAY 22, 2019

Increased revenue by gaining more repeat business, due to improvements in sales and customer service. Many employees, hired to do operations, don’t feel that innovation is part of their job. Idea campaigns can work, but only if it’s done with a focused question, and, that focus is connected to a mandated project.

Operations 54

Operations Employee Technical Review Agile 54

Board Effect

NOVEMBER 22, 2019

Alternatively, boards may appoint a lawyer to their advisory committee or hire one as needed. Every year, nonprofit organizations must file Form 990, Form 990-EZ or Form 990-N with the Internal Revenue Service (IRS). From an advocacy standpoint, the government encourages nonprofit organizations to build a strong, grassroots campaign.

Government 59

Government Software Review Stock Retention 59

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to research by SiriusDecisions : Annual company revenue increases by 8.2%. In sales, the rubber meets the road with revenue, not with likes, and favorites, and retweets, and popularity stats.

Sales 90

Sales Cost Marketing Audience 90

Duct Tape Marketing

DECEMBER 13, 2023

There was an experimental hire to see if there's opportunity for Reddit as a business in la and of course there was. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. So I've been at Reddit for over eight years now. That's right.

Marketing 71

Marketing Conversion Global Community 71

Both Sides of the Table

NOVEMBER 25, 2010

We had every reference client we worked with call their senior team members (we had already won a major project at Scottish Water, Anglian Water and another at a large water company in Paris, France). Winning the contract meant that we would hit our quarterly revenue figure and be in good position for our annual sales target.

China 333

China Silicon Valley Software Review Technical Review 333

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

I wanted to expand on the practical and mathematical implementations of the cancellation rate I referred to in last week’s post. You sign up customers faster than your ability to hire quality people, so either existing people are stretched thin or you make the more fatal error of lowering standards to fill chairs.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Both Sides of the Table

NOVEMBER 25, 2010

We had every reference client we worked with call their senior team members (we had already won a major project at Scottish Water, Anglian Water and another at a large water company in Paris, France). Winning the contract meant that we would hit our quarterly revenue figure and be in good position for our annual sales target.

China 328

China Silicon Valley Software Review Technical Review 328

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Demand 95

Demand Management B2B Campaign 95

Up and Running

AUGUST 30, 2017

What criteria will you use in hiring staff? Like it or not, this will likely affect your revenue and enrollment, especially if you are offering part-time care. In my case, I had great success with a marketing campaign where I put ads on the baby seat of grocery carts at a grocery store close to my daycare center. Be specific.

Business Plan 93

Business Plan SBA Software Review Advisory Board 93

Duct Tape Marketing

MAY 12, 2022

In this episode, we talk about how we can leverage personalized data to improve the customer experience and increase revenue for your business. One of my favorite episodes who should be your first hire, what's your funding plan, Dr. Lisa Cravin shares her top advice from building spotlight oral.

Customer 84

Customer Software Review Technical Review Cofounder 84

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Carefully analyze your customer and revenue data. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. What Is an Affiliate Network?

Affiliate 48

Affiliate Programming Marketing PPC 48

YoungUpstarts

FEBRUARY 12, 2018

Hire A PR Agency. As a small business, you may not have enough newsworthy moments to hire a full time PR agent for your business. Hiring an agency that aligns with your business culture and values is extremely important. Refer them to people in your network when they are seeking contacts. Build A Media List.

PR 133

PR Public Relations Vesting Database 133

abovethecrowd.com

APRIL 17, 2013

In a casino, the term “rake” refers to the commission that the house earns for operating a poker game. With each hand, a small percentage of the pot is scraped off by the dealer, which in essence becomes the “revenue” for the casino. As an example, eBay’s 2011 marketplace revenues were approximately $6.6B

Europe 101

Europe Social Network Technical Review IPO 101

ConversionXL

MAY 19, 2020

If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. For extra impact, loop back with your sales team after producing pain point content so that they can use the finished work in future sales campaigns.

Differentiation 129

Differentiation Sales Email Metrics 129

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Across 2,908 VC-backed IPOs the first day underpricing (euphemistically referred to as a “pop”) is 28.3%.

IPO 82

IPO Customer Matching Silicon Valley 82

Austin Startup

FEBRUARY 24, 2019

We just hired our first in-house recruiter, Lisa Novak, and she is leading our team in this regard. In The Entrepreneur’s Essentials #10 , I cover the most proven way to hire well?—?it They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not it isn’t easy.

Software Review 48

Software Review Sales Cofounder Analytics 48