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Common B2B Challenges and How To Solve Them

ConversionXL

This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. Nobody has time to wait 3-4 months to see the results from the marketing campaigns.

B2B 150
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. Be careful! :)].

Analytics 130
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some businesses approach companies on the “dark web” to click on ads on their website.

PPC 121
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. I search all my favorite sites all the time and so in my view of search, they’re going to probably rise to the top, aren’t they?

SEO 60
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6 Ways to Recruit Talent for Startups

mashable.com

Pros: The search bar makes finding info a snap. Searching for team members is easy. Cons: There is no way to search for profiles of job-seekers. Pros: You can search for students whose locations and skill sets match up with your company. Members post messages to the running feed, which is searchable by keyword.

Coder 60
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A Quick Primer on B2B Conversion Optimization

ConversionXL

But in an account-based marketing thing, you might even want to throw up some things like Demandbase on the high end to LeadLander on the low end that do help you resolve IP addresses into companies, so you know which companies hit your website. Web-based sale or phone call? There you want to look at things in clumps and aggregates.

B2B 48