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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Without predictive targeting, a retention campaign may cost more than it gains. Investment risk management.

Analytics 248
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6 Team Members Who Will Make Your New Venture Robust

Startup Professionals Musings

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Without predictive targeting, a retention campaign may cost more than it gains. Investment risk management.

Analytics 177
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How to Master Customer Value Optimization

ConversionXL

Calculating your retention rate periodically helps you understand whether you’re nurturing your customers effectively or targeting the right people in your campaigns. A deep dive into your email marketing campaigns can uncover which campaigns brought you repeat customers versus one-time purchases. Image source ).

Customer 132
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Without predictive targeting, a retention campaign may cost more than it gains. Investment risk management.

Analytics 257