crowdSPRING Blog

NOVEMBER 1, 2013

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Entrepreneur PSA – Advertising Businesses are Hard | Seth’s Blog - crowdspring.co/1aHHgHS. But a nearly $4 billion valuation?

Social Media 94

Social Media Small Business Design Media 94

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. Whereas New York City has very high real estate costs and very high salaries, launching in Chicago and D.C.

Operations 286

Operations New York City Technical Review Startup 286

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Total raised: $29.5mm.

Partner 240

Partner New York City Cofounder Syndicate 240

Up and Running

NOVEMBER 12, 2014

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125

Equity SEC Technical Review Security 125

Startup Professionals Musings

MAY 1, 2019

Even huge valuation increases will evaporate overnight when profitability is nowhere in sight, and you run out of money. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. Control costs and adjust prices to maintain your margin.

Silicon Valley 215

Silicon Valley Bankruptcy Metrics Valuation 215

The Startup Magazine

MAY 30, 2019

Challenger brands, new entrants and start-ups don’t need expensive press, magazine and TV advertising campaigns that take a PhD to calculate the results for – they need cut-through, they need to build audience fast and they need to see quick return on their investment.

Marketing 94

Marketing Agile Social Network Valuation 94

VC Cafe

SEPTEMBER 16, 2021

The creator economy offers independence and the ability to monetise fan’s attention in a variety of ways (as opposed to advertising/sponsorship only), but the road to get there is riddled with challenges. can help creators create engaging social media content or marketing campaigns to promote their digital products, etc.

Startup 207

Startup Social Media Venture Capital Audio 207

Duct Tape Marketing

FEBRUARY 3, 2022

So just like with any other business, uh, in the agency space, the more profitable you are, the higher your valuation outside of the financials, there are some components that are unique to the agency space that go into, uh, what affects the valuation. Are they all SMBs small businesses or do you have enterprise really big clients?

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

thebarefootvc

DECEMBER 16, 2011

Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. Discovery, in contrast to search, took center stage as Pinterest displayed hockey stick growth (and raised VC money near a $200M valuation in late 2011).

Technical Review 110

Technical Review India Mobile Hockey Stick 110

The Startup Magazine

MAY 31, 2017

Then Watchr places the item on his market website and initiates a marketing campaign to sell it. Inspection, valuation, advertising, and the final sale – Watchr will take care of it all. After certification, the company sends a professional photographer to the seller house to take picture of the item.

Entrepreneur 111

Entrepreneur Valuation Campaign Sales 111

Venture Chronicles

MARCH 11, 2011

I read that RadiumOne raised more money at a valuation rumored to be $200m. Everything we do is organic with one exception, we run a persistent retargeting campaign through Retargeter.com. I can see that. Retargeting is very popular and for good reason, it works.

Campaign 34

Campaign Valuation Acquisition Conversion 34

mashable.com

OCTOBER 16, 2010

The competition for funding startups is increasing the valuations of startups, giving entrepreneurs and founders better investment terms. GE Campaign Turns YouTube Videos and. More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. All Rights Reserved.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

The competition for funding startups is increasing the valuations of startups, giving entrepreneurs and founders better investment terms. GE Campaign Turns YouTube Videos and. More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. All Rights Reserved.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

Rob Go

AUGUST 10, 2011

billion valuation. This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. This is at the heart of what Old Spice did with the “Responses” campaign last year.

Advertising 62

Advertising Valuation Channel Distribution 62

crowdSPRING Blog

MAY 22, 2012

That’s very healthy revenue, but significantly below the revenue needed to justify a 100 billion dollar valuation. While there’s some hope in mobile advertising (Facebook has so far not monetized mobile), that too doesn’t justify a $100 billion valuation. GM (the third largest advertiser in the U.S.),

South Korea 88

South Korea IPO Russia Stock 88

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. In our world, the size (and growth rate) of the market on both sides (advertisers and optimizers) is in the end the competitive advantage.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

OCTOBER 22, 2018

After looking at the data across 3–6 months (the average sales cycle), it became clear that—even though the campaign was a “success” based on the number attendees—it drove a relatively low percentage of pipeline revenue. Salesforce and Salesforce Campaigns. Campaign Influence reporting. Parent and Child Campaigns.

B2B 131

B2B Marketing Analytics Campaign 131

crowdSPRING Blog

DECEMBER 21, 2012

This is a very useful valuation tool from AngelList (browse startup valuations) - [link]. Facebook Could Now Advertise To Children, Thanks To Updated Federal Privacy Rules – [link]. Amazon, Advertising’s Sleeping Giant, to Awaken in 2013 | Adweek - [link]. Creative Advertising Inspirations - [link].

Social Media 100

Social Media Small Business Design Media 100

crowdSPRING Blog

APRIL 26, 2013

Don’t Use Social to Generate Sales; Make Selling Social | Advertising Age – [link]. What is the best time to send email campaigns? Don’t Use Social to Generate Sales; Make Selling Social | Advertising Age – [link]. What is the best time to send email campaigns? Great data – [link].

Social Media 90

Social Media Small Business Design Media 90

Duct Tape Marketing

FEBRUARY 16, 2023

So we could go, we could spend the rest of our time talking about valuation. Is it, is it really any different than a traditional marketing campaign? (19:20): 20:06): Remember that the valuations based on the cash flow. That's when you get into all that other, you know, e-myth stuff, you know, system.

Technical Review 80

Technical Review Wisconsin Non-disclosure Agreement Salary 80

crowdSPRING Blog

MAY 8, 2015

Valuation As A Scorecard – buff.ly/1F0CUyC. Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. How to Make a Dent in “The Women Problem” in Chicago – buff.ly/1FKFUQy. Inside Google’s Insanely Popular Emotional-Intelligence Course bit.ly/1cRpmuK. 1PYFIjm.

Small Business 48

Small Business Design Social Media Startup 48

Start Up Blog

FEBRUARY 13, 2016

Often working for a multinational in Australia involves creating the same packaging for all markets, and making an advertising campaign to be run in many of the Asian markets even though they are ‘inappropriate from a marketing perspective’. The government makes the valuation, and sets the rate payable. Pay your tax – the end.

Intellectual Property 48

Intellectual Property Australia Singapore Government 48

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Google acquired YouTube for $1.65

Social Network 318

Social Network Networking Internet Technical Review 318

crowdSPRING Blog

JUNE 5, 2015

How Ever-Higher Valuations Lead Unicorns Into A Cycle Of Private Capital Dependency – buff.ly/1AIGTjE. Earth Balloon – Shopping campaign – Conceptual on SAIC Portfolios crowdspring.co/1A7DWsl. Improve The Productivity Of Your Remote Teams With Complementary Work Cycles – buff.ly/1FZX1NZ. 1EadN7z.

Small Business 48

Small Business Design Social Media Nepal 48

Altgate

DECEMBER 15, 2008

@altgate Startups, Venture Capital & Everything In Between Skip to content Home Furqan Nazeeri (fn@altgate.com) ← A Squeeze On Boston Venture Valuations Geek Quotes → How Much Is A Free Customer Worth? ← A Squeeze On Boston Venture Valuations Geek Quotes → Comments are closed. Bookmark the permalink.

Customer 31

Customer Boston Valuation Venture Capital 31

Hearpreneur

JULY 28, 2019

This concept was explored in cinematic form in the film ‘Minority Report’ (2002) in which people are served advertisements in public places based on their personal profiles on an individual basis. Advertising platforms such as Google and Facebook Ads uses a lower-tech form of it all the time in the form of re-targeting.

Technical Review 50

Technical Review Technology Artificial Inteligence Entrepreneur 50

Up and Running

JANUARY 14, 2022

Our major challenge was how do we compete with companies that have billion-dollar valuations, millions in investor funding, and millions in revenue? Of those competitors, a few of them have marketing and sales budgets equal to millions of dollars which are used on paid advertising, media mentions, influencers, and more.

SEO 104

SEO Software Review Search Acquisition 104

www.paulgraham.com

OCTOBER 23, 2010

The investors backed down; wedid another round of funding at a reasonable valuation; the giantcompany finally gave us a piece of paper saying they didnt own oursoftware; and six months later we were bought by Yahoo for muchmore than the earlier acquirer had agreed to pay. As if to emphasize the point, Google never did any advertising.

Startup 105

Startup Cofounder Software Stock 105

crowdSPRING Blog

FEBRUARY 16, 2011

Seed Stage Valuation Guide – [link]. Remarkable valuation for Zynga – but their profits might actually justify it – [link]. Good look at the Harley ad campaign crowdsourced through @VictorsnSpoils – [link]. Startups in stealth mode need one piece of advice – [link]. – [link].

Social Media 95

Social Media Small Business Design Media 95

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 14, 2010

Instead of buying exposure in the form of advertising, today you give value for free, and just like us information marketers, record companies and musicians are coming to grips with the idea that selling their music is not necessarily how they are going to profit. Limiting distribution to protect profits isn’t a good thing.

Media 89

Media Marketing Distribution Internet 89

Software By Rob

AUGUST 18, 2010

Plenty of advertising systems work well on 0.8%. #4 So if you can’t immediately profit from freeloaders (think gmail and advertising) don’t invite them in at all. #8 While plenty of advertising systems work on 0.8%, this simply requires more traffic than most non-funded products are able to achieve by offering a free plan.

Software Review 78

Software Review Software Revenue Cofounder 78

VC Cafe

APRIL 20, 2022

Advertising automation. Perhaps the biggest use case to date, advertising is the first target market for several of the creative automation technologies. Images – companies like Rosebud AI , Persado offer advertisers images on demand for their campaigns.

Audio 186

Audio Algorithm Advertising Video 186

YoungUpstarts

MARCH 14, 2016

Before a quiet acquisition by PCH Innovations for just $15 million, Fab had raised 11 rounds of VC funding at a $900 million valuation. Sure, VC cash can boost your business to new heights, but it also reduces your equity in the company, forces you to focus on company valuation, and provides a false sense of financial security.

Venture Capital 100

Venture Capital Securities and Exchange Commission New York City Cofounder 100

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. But it gets worse.

Metrics 152

Metrics Analytics Search Channel 152

YoungUpstarts

JANUARY 11, 2018

One influencer platform that’s particularly interesting, Influential, has a partnership with the famous supercomputer IBM Watson that helps to deliver demographically, psychographically, and contextually targeted campaigns for brands. Behavioral psychology helps us understand how this works.

Los Angeles 133

Los Angeles Investment Bankers Cofounder Viral 133

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? I think actually actively selling your stuff is very important for a startup these days.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? Seed Stage Valuation Guide. advertising. contextual advertising. Login System. Social functionality. Crowdfactory. Google Geocoding API.

Software Review 53

Software Review Technical Review Startup 53