Duct Tape Marketing

SEPTEMBER 22, 2022

Experimentation is the engine that drives innovation. 17:16] Is there a small set of metrics that you rely on? [19:43] Number one, because originally right, the founding of the company was, it's always like square in the search engine marketing at the yeah. Andrew Warden (05:09): Channel, I got you. And that's true.

SEO 85

SEO Channel Campaign Audience 85

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Influencer marketing can give something other acquisition channels can’t: instant trust. Search engines prioritize the most helpful and original content when ordering results, as this gives users the best experience.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

JANUARY 4, 2023

Experimentation is the engine that drives innovation. 17:16] Is there a small set of metrics that you rely on? [19:43] Number one, because originally right, the founding of the company was, it's always like right square in the search engine marketing at the Yeah, yeah, yeah. We think that Bec, which is a new channel, right?

SEO 87

SEO Audience Channel Campaign 87

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Content creation, the engine of inbound marketing, creates the draw (i.e. The use of UTM parameters, call tracking, or Multi-Channel Funnel reports add detail and nuance to attribution.

Demand 132

Demand Vertical Campaign Channel 132

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

FEBRUARY 24, 2010

Search Engine Optimization Tips For Startups – [link]. Excellent post by @msuster on the dangers of startups relying on sales channels – [link]. Startup Tip: Four Questions To Ask When Making Decisions Based On Metrics & Statistics – [link]. How To Organize Huge Copywriting Projects – [link].

Social Media 95

Social Media Small Business Design Media 95

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 48

PR SEO Analytics Campaign 48

Austin Startup

DECEMBER 6, 2017

In other words, it’s about the customer finding you through a mixture of engaging and educational content across multiple platforms such as your blog, social media channels and search engines, to connect with buyers (aka target audiences) at each stage of the buying cycle. And let’s not forget the gem of it all — analytics.

PR 48

PR Public Relations Marketing Social Media 48

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 4, 2008

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Up and Running

JUNE 27, 2018

Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. When done right , you can achieve better rankings on search engines, increase your website’s traffic, and build stronger brand credibility in the online space. Did your strategies work? Not having a website.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization.

Management 20

Management Analytics Technical Review Framework 20

Duct Tape Marketing

APRIL 12, 2018

There’s no way around it, there are a lot of marketing channels today. One of the things that I think is important to understand, first off, is that you don’t have to play in every channel. We look at social media , content, SEO, and PR, and we think that they’re all separate tactics out there doing separate jobs.

SEO 74

SEO Channel Social Media PR 74

Duct Tape Marketing

MARCH 25, 2016

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels. Those 19 channels are: Targeting Blogs.

Channel 28

Channel Viral Marketing Acquisition 28

Growthink Blog

DECEMBER 6, 2012

Use Multiple Marketing Channels Once you have the right USP, you want as many of your target customers to hear it as possible. That's why you need to market yourself through multiple channels. The key is this: the more channels you use, the more prospective customers will hear about you. radio ads). radio ads).

Sales 130

Sales Channel PR Revenue 130

Growthink Blog

NOVEMBER 19, 2013

Use Many Different Marketing Channels After you create the best USP you can, and identify your key benefits, you want to convey your message to as many of your prospective customers as possible. Understand and Improve Your KPIs Key Performance Indicators or "KPIs" are the metrics that judge your business'' performance.

Sales 108

Sales PR Channel .Net 108

Startup Lessons Learned

MAY 29, 2020

29:15) Skills in demand, including design, software engineers, and people to vet volunteers and projects. (32:23) He was an immigrant from Romania, a software engineer, came to the Bay Area, did Y Combinator, started a company, sold it, made connections, and became part of this ecosystem. Eric Ries : Tell us some of your metrics.

Romania 60

Romania Silicon Valley Matching Cofounder 60

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

In other words, if I’m thinking about this just from a WP Engine perspective for a second as a potential customer, when you come up to me and say, “Meetings are awful because half of them don’t even have an agenda, and the ones that do, you don’t stick to it and they go long. But listing these things? Jason: Yeah.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

APRIL 26, 2009

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers. Leveraged distribution channels. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Startup Lessons Learned

NOVEMBER 26, 2012

But in Menlo Park, every commute is highly variable, no matter how short, and so I often found myself sitting in traffic, bored, and eager to get to my desk to work on whatever engineering problem I was obsessed with. And Red Room founder/CEO Ivory Madison on popular metrics that everyone should stop using. FM or 89.3

Lean 159

Lean San Francisco Houston Engineer 159

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Duct Tape Marketing

AUGUST 17, 2017

If you aren’t, you can use search engines to find what experts are already sharing, and curate the best available strategies into a coherent piece of content. Now that you’ve got your content masterpiece, you need to consider two important questions: Which channel should you publish your content on?

Social Media 68

Social Media Syndicate Syndication Matching 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Hearpreneur

AUGUST 2, 2019

At Chanty, our north star metric is the number of sign-ups we get daily, so I try to streamline all my activities to be related to signups in some way. We keep track of this metric daily and mention it on our weekly team meetings. My desk and various spaces in the POSH PR® Studio always have fresh flowers.

Entrepreneur 100

Entrepreneur Non-Compete PR Partner 100

Up and Running

APRIL 28, 2015

The opportunity was this: Lauren and I have a national, even an international audience through our respective sports of running and triathlon through social media and PR and media in the sport. See Also The 5 Metrics You Need to Track for Your Subscription Business to Succeed. How important are metrics to your business?

Oregon 60

Oregon Metrics Cofounder Social Media 60

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.

Community 158

Community Management Lean Software Review 158

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. A customer is talking to you because she has a problem she needs to solve.

Sales 60

Sales Marketing Sales Cycle B2C 60

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162

Marketing Charlotte Naming Design 162