Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. Selecting Partners.

Channel 84

Channel Partner Programming B2B 84

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. Selecting Partners.

Channel 77

Channel Partner Programming B2B 77

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Closely partner with other marketing team members and the sales organization.”.

Demand 95

Demand Management B2B Campaign 95

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

JUNE 1, 2023

So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. Really tracking and seeing if you're hitting those metrics and if you're not, what is going wrong? So, you know, you kind of alluded to that, but it's not just metrics of like, is this selling or not?

Product 58

Product Framework Technical Review Cofounder 58

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Which campaigns specifically?

Programming 97

Programming Revenue Analytics Software Review 97

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales. Scaling is Hard.

Sales 50

Sales Technical Review Software Review B2B 50

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

NOVEMBER 23, 2021

The 3PL businesses are known to provide an array of customized solutions like B2B processing, temperature-based storage, custom packaging , and more. The only thing to really keep in mind is that you partner with manufacturers that have a solid reputation in customer service. Self-fulfillment services or an external provider?

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Partner with influencers to build trust and credibility.

Demand 115

Demand Affiliate Audience Leadership 115

Austin Startup

SEPTEMBER 19, 2017

This post is written with B2B startups in mind, but should be generally applicable. In other cases, they may come from your channel partners or elsewhere. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

Ben's Blog

MAY 15, 2020

This episode explores how to think about growth in turbulent times, according two growth experts: a16z general partner Andrew Chen, who previously led the growth team at Uber, and Brian Balfour, formerly the VP of Growth at HubSpot, now the founder and CEO of Reforge, a masterclass in growth strategies. What are those metrics?

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition. Buffer , for instance, lists its marketing partners and clients on its homepage.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Many tools designed for B2B marketing in general are also relevant to investors. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Identify the channels where your audience is most active and double-down. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

JUNE 23, 2019

Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Perhaps you’re a service provider, reseller, partner, sponsor, advisor, or what not. Provide the information about your secure channels (e.g. Some 50% of online purchases are not completed due to insufficient information.

Reputation 132

Reputation Caching Design Community 132

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 13, 2012

Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Perhaps you’re service provider, reseller, partner, sponsor, advisor or what not. Provide the information about your secure channels, 256-bit encryption and what not. Attack Resistant Trust Metrics. Show prices.

Reputation 133

Reputation Caching Stock Design 133

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. What you deem as success creates an incentive for an individual employee, the group/division, your company’s partners, to behave in a certain way.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications. And yet, no one can agree on what account-based marketing is.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

MARCH 10, 2015

And yet, study after study does show that a massive amount of time is being spent on digital channels and lots of influence is shifting away from traditional channels to online. One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact. You're not getting credit. And so much more.

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. As Mike Filbey put it: Mike Filbey: “We look for partners that have a very high authority and large email lists.

Marketing 78

Marketing B2C Social Media Channel 78

Women Entrepreneurs Can

MARCH 5, 2024

A recent study found that a staggering 61% of B2B marketers consider lead generation their most significant marketing challenge. Partnering with experts can provide valuable insights into your target audience’s challenges, pain points, and resource constraints. Like many startups, this company faces challenges.

Lead Generation 52

Lead Generation Startup Audience B2B 52

YoungUpstarts

OCTOBER 31, 2019

While one-third of the budget is allocated to marketing technology acquisition, nearly 21 percent of the budget is set aside for multi-channel advertising. Successful B2B companies allocate as much as 40 percent of their budget for content marketing. Partner with others: Acquiring new customers can be an expensive process.

Marketing 113

Marketing Small Business Administration SBA Social Media 113

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Ditto for YouTube brand channels. Do you have yet another lame brand channel full of just your TV ads, or does yours rock, like Tide's or Purina's , which offer tips and in many ways make your life better and really connect with you? We have many advertising channels available.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

NOVEMBER 11, 2015

” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Brandanew

JANUARY 8, 2016

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Justin Kerby , Managing Partner, CaveSocial.

Analytics 100

Analytics Social Media Marketing Media 100

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. You can listen to the podcast here. They are going to hire people.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

View from Seed

MAY 5, 2020

To this end, we took a quick look at out top-of-the-funnel metrics so far to determine how we are progressing with six days remaining before the application deadline. Among the teams that have applied to the Everyday Economy Accelerator, 16% have a female CEO and 35% have diverse founding teams.

Founder 156

Founder B2B Business Model Analytics 156

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Series ORG-2000 is OriginGPS smallest fully featured GPS receiver.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Duct Tape Marketing

NOVEMBER 27, 2019

Check it out at semrush.com/partner/ducttapemarketing. So with that, and that’s at all levels of the organization, that’s consumers, that’s B2B clients, they don’t know where to look, they don’t know who to trust. They’ve increased other partners. And we’ll have that in the show notes.

Arizona 56

Arizona SEO Curation Portfolio 56