Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. 4:28] The Simple Truths About Happiness. [5:48] 4:28] The Simple Truths About Happiness. [5:48]

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Conversion Technical Review Networking Audio 79

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. They’re starved for connection.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

Up and Running

DECEMBER 1, 2020

Your user experience can delight your customers, pushing them to spend more or increase your average conversion across your website. . In this article, we’re going to walk through these tips to leverage user experience and increase conversions across your website. Once captured, the next hurdle is getting them to convert.

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Conversion Sales Software Review eCommerce 90

Occam's Razor

JUNE 4, 2018

I do get excited about this stuff. I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Go look at your ecommerce conversion rate. Go look at your ecommerce conversion rate. This will bring your conversion rate up (yea!!).

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Conversion eCommerce Artificial Inteligence Aggregator 124

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. This is a customer development problem.

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ConversionXL

NOVEMBER 20, 2014

Qualitative research enables us to peek inside the mind of the people we’re trying to sell to. We can speculate all we want, but it’s not going to get us anywhere. We all have a sincere desire to understand how our UI is supporting conversion — or what obstacles or barriers exist.

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Conversion eCommerce Audience Analytics 120

YoungUpstarts

APRIL 15, 2020

by Mike Robbins , author of “ We’re All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging “ A mentor of mine said something to me years ago that I think about and reference often. It’s probably a 10-minute, sweaty-palmed conversation you’re too afraid to have. His wisdom was spot on.

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Conversion Oakland California Leadership 200

Startup Professionals Musings

AUGUST 6, 2022

In a classic book on this subject “ Leading with Your Legacy In Mind ,” Andrew Thorn, PhD, business coach, and psychologist, talks about his work on leadership strategies with business leaders at all levels. Just follow your passion” only takes us so far. It focuses us on what we can give instead of what we can get.

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Technical Review Leadership Conversion Developer 316

YoungUpstarts

JUNE 22, 2012

He suggests transforming tough conversations—and the relationships they affect — by asking a few power questions. In these situations, when there’s a lot on the line, it’s not all about finding the right thing to say — it’s about asking the right questions. You can shut the conversation down by simply saying “no.”

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ConversionXL

OCTOBER 12, 2017

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. Large images and testimonials boost conversions. Conclusion.

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ConversionXL

MAY 27, 2014

Chances are, the sites you’re copying from are as clueless about the effectiveness of such trends as you are. What if they were holding back your conversion rate? To help you fix these leaks in your conversions, I’ve listed some eCommerce trends that might be a liability to your website. And probably lost conversions too.

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eCommerce Conversion Software Review Cost 125

YoungUpstarts

MARCH 20, 2015

Did you know that the business world, in general, is a vast network of interrelated conversations? What this means is that the conversations that take place between your team members are incredibly important. Most of these conversations aren’t visible to leaders. “They don’t appreciate us.”

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Startup Professionals Musings

JULY 6, 2019

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. Conversation for structure.

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Conversion Community Design Cost 230

ConversionXL

SEPTEMBER 19, 2013

“ I have too little traffic to test; hence, I can’t do conversion optimization. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached. Is it clear what the site and offer are about?

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Conversion Framework Technical Review Analytics 124

ReadWriteStart

JULY 16, 2021

And because we’re all there for the same reason — to learn about new things and establish new relationships. Attending events is the type of gathering that affords us the opportunity to make contacts easier. Win-win for all of us. During your initial conversations with people, really focus on them. Attending events.

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Conversion Networking Technical Review Global 190

Startup Professionals Musings

OCTOBER 29, 2018

They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business. Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Talk about your products, not your customer.

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Conversion Marketing Advertising Social Media 227

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

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B2B Conversion B2C Sales Cycle 48

Austin Startup

JULY 2, 2019

At the Forum, local leaders, entrepreneurs and tech professionals engaged in important conversations on inclusion— sharing powerful insights on their experiences throughout the day. He also gave us some compelling tools for what you need as an entrepreneur. It all comes down to three things: Revenue. Get to it and keep getting it.

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Technical Review Community Conversion Fort Worth 54

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

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ConversionXL

JANUARY 24, 2017

“It’s tough to make predictions, especially about the future.” – Yogi Berra. Similarly, conversion optimization moves quickly. Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes.

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Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MARCH 16, 2014

Back in 2008, researcher Harald Weinreich & Jakob Nielson published a study that measured 45,237 page views from 25 different users, and found that – of the people being analyzed – most people would scroll about halfway down the page for longer content and only spent enough time on the page to read less than 20% of the text.

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Conversion Georgia Technical Review Design 133

Duct Tape Marketing

APRIL 24, 2024

His latest endeavor revolves around tapping into the hidden wisdom of those around us, exploring unexpected breakthroughs in leadership and life. In this conversation, Jeff unpacks the ASK approach, a framework designed to elevate organizational communication for deeper insights. Click on over and give us a review on iTunes, please!

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Samoa Conversion Leadership Framework 46

OnlyOnce

AUGUST 11, 2022

That gives us an annual per urinal expense of about $100 – trivial in the scheme of maintaining an office, restaurant, or place of business. I hear stories all the time from executives about absolutely terrible leadership practices. They care about people, about experiences, about impressions, about reputations.

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Leadership Management Reputation Channel 62

Software By Rob

AUGUST 25, 2010

What we don’t often think about is that although there’s luck involved in becoming a “rock star,&# there are deliberate decisions a musician makes early in a career that will impact their level of success months or years later. Follow me Startups for the Rest of Us. Subscribe via RSS On Twitter? 3 Brad on 10.11.10

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Software Review Germany RSS Software Developers 65

VC Cafe

JUNE 26, 2023

Think about it for a second, since the introduction of ChatGPT, do you find yourself Googling more or less? If all that wasn’t enough, you have the problem of model hallucinations, where the conversational UI offers an answer that is well articulated, but completely wrong. Will we see Blockchain + Search emerge?)

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Generative AI Search ChatGPT Technical Review 174

Hunter Walker

AUGUST 31, 2021

The first generation of SaaS was about single player workflows and data. And my framework here also applies mostly to the US, with other part of the world ahead and behind the pacing I’ve suggested above. They had plenty of communication utilities which made conversations virtual but they didn’t have modern tools built with EQ in mind.

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Software Vertical Framework Software Developers 116

The Startup Magazine

NOVEMBER 26, 2021

Have A Full Conversation. It would probably be a bit of an understatement to say that having a full conversation via text messaging without any kind of misunderstanding or frustration. Text messages often contain abbreviations, emoticons, and shorthand to make it easier to communicate in short bursts rather than one long conversation.

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SMS Technical Review Software Review Conversion 134

Steve Blank

APRIL 16, 2024

When can you come back and show us a prototype?” We spent weeks integrating the sample data they gave us to build a functional prototype, and then after our demo they just ghosted us. They were ecstatic about the time the product could save them and started pulling others into our demos. I still don’t know what happened!”

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ConversionXL

FEBRUARY 12, 2015

There are many universal traits that make anyone a “good hire” – like being proactive, hard working and so on – but what’s unique about optimizers? If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers.

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Conversion Analytics Software Review Hiring 48

ConversionXL

DECEMBER 1, 2016

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? Let’s talk about your goals. If you’ve heard about attribution before, just for a minute, forget about everything you know (model types, accuracy, etc.). Image Source.

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conversionxl.com

SEPTEMBER 10, 2013

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Website Analysis.

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Customer Development Conversion Developer Customer 60

Occam's Razor

JULY 5, 2021

From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Right then and there, your VP of Finance steps in with a, hey, how many of these conversions that you are claiming are ones that we would not have gotten anyway? AKA: Attribution!

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Analytics Marketing Channel Software Review 148

Duct Tape Marketing

MAY 17, 2023

Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. Key Takeaway: Success in sales is not about fitting a predetermined mold but about stepping outside the box and doing things their own way.

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Sales Technical Review Minnesota Conversion 92

Duct Tape Marketing

MARCH 8, 2013

In short: you need more than just traffic; you need conversions! We will use the example of Iron Mountain, where our tests started with a 45% lift in the first test, then a 404% boost (!), then another 44%, then an additional 38%, followed by a 49% conversion rate increase. Join us for the free case study webinar.

Conversion 71

Conversion Sales eCommerce Framework 71

Startup Professionals Musings

SEPTEMBER 15, 2014

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. All real business is conversations focused on creating results. Conversation for creating new possibilities. Conversation for structure.

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Conversion Startup Community Management 253

Duct Tape Marketing

MARCH 10, 2023

Key Takeaway: Successful selling requires reframing sales as an invitation, and a conversation with an approach to authenticity, curiosity, and service. David Newman joins me to talk about the frameworks needed to generate more effective selling. More About David Newman: [link] Pre-order: Do It! Like this show?

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Conversion Sales Networking Audio 72

Startup Lessons Learned

MAY 31, 2019

I caught up with him recently to talk about venture capital from both sides of the equation, investing for the long-term, missed opportunities, and how he gets good ideas. ** Let's start with something basic. What about in the public markets? What is venture capital, really?

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