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Praying to the God of Valuation

Both Sides of the Table

Sure, we built SaaS products before the term even existed but at 31 it was hard to delineate reality from what all of the monied people around us were telling us what we were worth. Nobody cared about our valuations any more. We had nascent revenues, ridiculous cost structures and unrealistic valuations. Until we weren’t.

Valuation 466
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Highlighting the importance of engagement derived from content marketing, he guides us through the balance of providing valuable content while seamlessly integrating strategic calls to action.

Revenue 79
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10 Keys To Surviving Startup Cash Flow Requirements

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. It always reduces risk to plan your business first.

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5 Key Growth Initiatives In This Inflationary Economy

Startup Professionals Musings

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

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The Art of Customer Recovery: Transforming Negatives into Positives

Duct Tape Marketing

Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. 15:10 What are the best strategies for fixing a poor customer experience? [17:56]

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10 Tips For A New Venture To Survive The Early Years

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. It always reduces risk to plan your business first.