Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Marketing KPIs are often good indicators of how effective you are in attracting high-quality prospects and therefore how many sales you’re making down the line. . Sales KPIs. Marketing KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

OCTOBER 25, 2018

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. You email them.

Demand 132

Demand Vertical Campaign Channel 132

Austin Startup

FEBRUARY 25, 2020

We’re actually a distributed team, so we’re in both SF and LA. They won’t demand a five-year pro-forma revenue projection for a 10k pre-seed check. We have a distributed team for a reason, which is that if you cut your travel time to work completely, you actually have a lot more time to work efficiently.

Technical Review 65

Technical Review San Francisco Artificial Inteligence Cofounder 65

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Sales – What Channel to reach the customer?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

abovethecrowd.com

APRIL 17, 2013

The percentage rake is the amount that the marketplace charges as a percentage of GMS (gross merchandise sales), which typically represents net revenues for the marketplace. eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ).

Europe 101

Europe Social Network Technical Review IPO 101

ConversionXL

NOVEMBER 10, 2021

Dig into your sales data too. Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Where do visitors spend the most time? Which actions do visitors take? Use content advertising to fight rising costs.

Advertising 131

Advertising Cost Customer PR 131

Growthink Blog

FEBRUARY 27, 2010

What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Video-on-demand alone is estimated to grow from a $1.1 What is the future for good-old fashioned DVD rentals and sales? Has the U.S. movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant?

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

Growthink Blog

JUNE 19, 2010

What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Video-on-demand alone is estimated to grow from a $1.1 What is the future for good-old fashioned DVD rentals and sales? Has the U.S. movie box office - traditionally the holy grail of movie industry metrics -- become increasingly irrelevant?

Los Angeles 76

Los Angeles Silicon Valley Technical Review IP 76

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. And their branding and demand creation activities were going to occur primarily outside of Australia. to understand distribution channel landscape, potential partners and rough cost of customer acquisition.

Global 335

Global Australia Silicon Valley China 335

Reid Hoffman

MAY 23, 2022

Unlike much of its competition, Gopuff is a first-party vertically-integrated company. And because it controls all aspects of its business, it’s also able to modify its product assortment and pricing to stay inline with actual instant-needs customer demands. Currently it can pack the average order in just 90 seconds.

Vertical 68

Vertical Social Media Operations Stock 68

Steve Blank

MAY 22, 2009

———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. This is worthy of an open and honest discussion with sales up front. And inviting to the booth/dinner/private demo.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

The Next Web

DECEMBER 8, 2013

Today, Airbnb, oDesk and multiple second-hand fashion marketplace startups show that there are tons of untapped verticals where horizontal product platform cannot serve properly or where consumer simply prefer a more tailored brand. Start with aggregating scarce and in-demand inventory. Build “localized” network value.

B2C 136

B2C B2B Demand Vertical 136

David Teten

DECEMBER 3, 2019

Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital. She is a model for us all!

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Lightspeed Venture Partners

OCTOBER 5, 2013

Palantir has been able to repeatedly pair it’s core analytics platform with human investigators who unlock business value across a variety of vertical domains. The challenge ahead lies in translating this technology + human solution into a product that can be distributed through established sales channels for maximum scale.

Cofounder 167

Cofounder Vertical Algorithm Government 167

Lightspeed Venture Partners

APRIL 13, 2015

One look at any of the market maps for marketing tech, sales productivity apps, HR tech or other functional areas within enterprises would tell you how crowded these traditional enterprise software landscapes have become… Is there another billion dollar company to be built in some of these areas? SaaS is no longer a new business model.

Sales Cycle 60

Sales Cycle Government Demand Distribution 60

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. Whether it improves the quality of an existing page (and, therefore, rankings for keywords you’re already addressing) or justifies new page creation (to rank for new keywords), there has to be demand. SEO is a pull channel, and search volume is indicative of demand. Hidden gems.

SEO 159

SEO Framework SCRUM Search 159

Both Sides of the Table

JANUARY 17, 2011

From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Underpinning it all I wrote: sales, asset management, analytics & talent management. Were they vertically integrated ? If so, why? Did they dominate one or two areas?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube). You need to send an inquiry to their sales team for an exact quote.) views per person).

Hosting 127

Hosting Video Technical Review Software Review 127

Steve Blank

NOVEMBER 19, 2009

However, in catching up with the VP of Sales of Ardent last night, I was reminded one of the few times I did return for closure. We had support from the scientists and researchers who had bought one of our machines and were beginning to see that distributed computing would ultimately triumph, but bureaucracy marched on, and we lost the bid.

Silicon Valley 185

Silicon Valley San Diego RSS California 185

Hearpreneur

AUGUST 19, 2015

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. — in a class so high in demand that I had to wait several quarters to take it? It’s a problem that all weather driven sports have.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

Steve Blank

AUGUST 27, 2009

Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. After that there’s a discussion of how the product will reach the customer and the potential distribution channel.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Austin Startup

OCTOBER 13, 2010

The financing round, led by PerformanceEdge Partners and existing lead investor S3 Ventures, provides the company with the funds needed to extend its marketing and sales initiatives and grow new partnerships. Most recently he served as vice president within the global strategic partner and channel sales organizations for Symantec.

Vertical 59

Vertical Early Stage Cofounder Channel 59

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. Omer : In addition, we’re in the field of software distribution so you could say we compete with OpenCandy , etc. AfterDownload: total of 7.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. Omer : In addition, we’re in the field of software distribution so you could say we compete with OpenCandy , etc. AfterDownload: total of 7.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. Omer : In addition, we’re in the field of software distribution so you could say we compete with OpenCandy , etc. AfterDownload: total of 7.

Networking 111

Networking PPC Advertising 111

Rob Go

JANUARY 21, 2016

The ride experience is better in an UberX than a taxi, uberX is cheaper than a taxi, and on demand mobile booking, payments, etc make it way more convenient. Convenience tends to be an area where incumbents struggle, especially when convenience is tied to new forms of distribution. Some companies have all three. Uber is the trifecta.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

Steve Blank

AUGUST 20, 2009

Do you know have they distribute their product? Do you know how they create demand? Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc.

Silicon Valley 181

Silicon Valley Startup RSS Customer Development 181

steveblank.com

JULY 8, 2011

There is nothing on sales. Can you add useful resource for generating sales for start-ups. Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. removed from the list.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Steve Blank

OCTOBER 1, 2009

Top management was trying to coordinate all of the operating details (sales, manufacturing, distribution and marketing,) across all the divisions and the company almost went bankrupt that year when poor planning led to excess inventory (with unsold cars piling up at dealers and the company running out of cash.) car market.

Silicon Valley 156

Silicon Valley United States RSS Customer Development 156

Duct Tape Marketing

NOVEMBER 24, 2021

17:11] There are a lot of brands today that are direct to consumer – how has distribution changed? [20:10] Success story features Q & A sessions with successful business leaders, keynote presentations, conversations on sales marketing. John Jantsch (17:11): Well, let's, let's talk about how distribution has changed.

Networking 89

Networking Early Stage Distribution Hosting 89

Occam's Razor

FEBRUARY 9, 2015

In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. It shows Traffic Share and distribution of the share. Christmas was even better for Mobile (traffic, sales, store visits, everything). We will follow the same pattern, start macro, dig a bit, dig a bit more.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays. Account-based marketing doesn’t just bridge the gap between sales and marketing teams.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Copper’s Relationship Era does the same for the sales industry, and Dialpad’s Anywhere Worker paints a picture of simple, streamlined communication for SMBs.

B2B 133

B2B Marketing SEO Search 133