A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 29, 2014
'The first 90 percent of the code accounts for the first 10 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time. — Tom Cargill, Bell Labs. However long the project took to get “close to done,” it will probably take that much time again to really be done. It’s funny because it’s true.
YoungUpstarts
DECEMBER 3, 2014
'By Danielle Tate, CEO of MissNowMrs.com. Do you know what your goal is? Is it happiness, independence, wealth or a combination of those things? The key to success is knowing your specific goal and the steps to achieving it. Waking up each morning with your goal burning in your brain will help you steer your day and life towards its achievement.
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Startup Professionals Musings
DECEMBER 5, 2014
'Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value
Startup Lessons Learned
DECEMBER 1, 2014
'Guest post by Lisa Regan, writer for The Lean Startup Conference The Lean Startup Conference is next week--and now that we can step back and see all the speakers and mentors, we have to say: Wow. When you look through the list , you’ll see big names that we’re very pleased we landed, epic companies we really want to hear from, and people we’re particularly excited to present because they have incredible stories to share--and you won’t hear them anyplace else.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in
Hunter Walker
DECEMBER 2, 2014
'One of my favorite aspects of the tech industry is that behind the noise, the tweets, the press headlines, there’s a depth of operator-founders who build amazing, lasting and valuable companies. My friend Russ Fradin is one of those people and my bet is that most of the folks who read my blog don’t know Russ. He’s currently cofounder/CEO of Dynamic Signal which helps companies involve their employees in enterprise social media – he calls it an “OS for advocacy.R
YoungUpstarts
DECEMBER 4, 2014
'By John McGee, President of OptifiNow. According to VentureBeat, marketing automation software only has 3% adoption in non-tech companies. This is an incredible hurdle for sales professionals to overcome, but one that must be met and conquered head on for success. If a company is lacking the IT support it should have to boost marketing and sales results, the burden of filling the gaps falls on the shoulders of the individual sales rep.
Start Up Roar brings together the best content for start up professionals from the widest variety of industry thought leaders.
Software By Rob
DECEMBER 2, 2014
'I’ve just released a 2-hour audio documentary chronicling the story of building and launching my latest startup, Drip. Launch. A Startup Documentary was compiled and edited from 9 months of Skype calls between myself and my software developer, with an epilogue recorded 1-year later (about 2 weeks ago). From the honeymoon period of “green field” development to the sleepless nights of database failures, Launch captures the real-life angst of building a startup.
deal architect
DECEMBER 3, 2014
'It is an honor to welcome Unit4 to the past and present gallery of innovators and disruptors who sponsor the Deal Architect and the New Florence. New Renaissance. blogs. Unit4, headquartered in the Netherlands, specializes in business applications for service-intense.
YoungUpstarts
DECEMBER 2, 2014
'by Paul Zane Pilzer and Rick Lindquist, authors of “ The End of Employer-Provided Health Insurance: Why It’s Good for You and Your Company “ U.S. companies can no longer afford to provide group health insurance to their employees. There. We said it. Consider this stark statistic: In 2013, as a group, Fortune 500 companies spent more on health insurance than they earned in profits.
View from Seed
DECEMBER 4, 2014
'Editor’s note: Understanding how to divide founder equity at a startup can be tricky, even to the point of reaching emotional riffs between founders. Below, Lee Hower offers advice for approaching these equity discussions objectively and properly. In addition to being a co-founder of NextView Ventures, Lee was an early member of PayPal and a founding team member at LinkedIn, so he speaks as both a former entrepreneur and a VC.
Duct Tape Marketing
DECEMBER 3, 2014
'Why You Must Kill the Time Sheet written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Ron Baker. The age old practice of billing for time is both unethical and profit robbing. photo credit: factoryjoe via photopin cc. It’s unethical because it misaligns you and client. Your goal now is to bill as many hours as possible at the highest possible rate.
Startup Professionals Musings
NOVEMBER 29, 2014
'Isn’t it amazing that some people you know always seem to be working hard, but never seem to get anything done? As an entrepreneur, you need to avoid partnering with these people, or hiring them into your startup. The challenge is to find people who get things done, as well as work hard. LinkedIn profiles and resumes still focus too much on responsibilities rather than results.
YoungUpstarts
DECEMBER 2, 2014
'Should your company set up telecommuting? This may seem like a straightforward question that can be answered with a “yes” or “no.” However, when you really pause to think about it, it’s a lot more complex than initially thought. There are many things to consider. In particular, three issues must be addressed; let’s take a closer look at each one of these questions: One – What policy guidelines need to be established?
deal architect
DECEMBER 5, 2014
'Amazon has released SAP Nation on the Kindle. Over the next few weeks the book will be available in other print and eBook formats. As I have done with my other books, I plan to excerpt here about 10% of.
Genuine VC
DECEMBER 3, 2014
'It’s official: now two months after the IPO, HubSpot has surpassed the $1B market cap threshold and has become that “pillar” company that the tech ecosystem long anticipated. The benefits have been touted previously : an anchor for attracting and retaining talent in Boston, as well as a breeding ground for the next set of great Boston entrepreneurs and founders.
Startup Professionals Musings
NOVEMBER 30, 2014
'If you are a new entrepreneur, or entering a new business area, it’s always worth your time to assemble an Advisory Board of two or three executives who have travelled that road before. You need them before you need funding, and if you select the wrong people, or use them incorrectly, no amount of money will likely save your startup. Even top executives rely on their advisors.
YoungUpstarts
DECEMBER 2, 2014
'by Ian Cowley, managing director of www.cartridgesave.co.uk. You may have noticed that the world doesn’t work 9-5 any more. Regardless of what a company’s business is, chances are your workers would like to work earlier, work later, get unscheduled time off, work from home or work remotely. The way we live in 2014 means the demands of home and work need careful juggling.
Agile VC
DECEMBER 4, 2014
'I like to say that “there are only co-founders” — it’s extraordinarily rare for a successful business to have just a sole founder. But not all co-founders are equal in terms of title, ownership, responsibilities, and so forth. As a result, one of the trickier things co-founders tackle is determining the equity split amongst the founding group of individuals.
deal architect
NOVEMBER 29, 2014
'I am honored to be part of Bill Kutik’s 7th annual videocast about trends in enterprise software, especially around HCM and Financials. Sponsored by Workday, I will join Naomi Bloom and Brian Sommer live on December 16 at 11 am.
Software By Rob
DECEMBER 2, 2014
I’ve just released a 2-hour audio documentary chronicling the story of building and launching my latest startup, Drip. Launch. A Startup Documentary was compiled and edited from 9 months of Skype calls between myself and my software developer, with an epilogue recorded 1-year later (about 2 weeks ago). From the honeymoon period of “green field” development to the sleepless nights of database failures, Launch captures the real-life angst of building a startup.
YoungUpstarts
NOVEMBER 30, 2014
'Entrepreneurship is risky and time consuming. It’s why more people don’t do it. If you have a fledgling start-up, you may find yourself working 80-100 hours a week to make things work. In the best of times, you’d have a level head to deal with every aspect of your business, but at this point you really need some help to tie up loose ends. Fortunately, services exist to cover some of your most time-consuming tasks, leaving you free to deal with more pressing matters or… egads … take
Rembrandt Communications
DECEMBER 4, 2014
'Reflect on the Year and Plan for Future Success Since December is here, it’s time to reflect on the past year. Most of us will be busy with holiday celebrations this month, but it’s important to take a few minutes to review your activities from the past year. This way, you can figure out what […]. The post Time to Plan for Success! appeared first on SEO Content Strategy and BtoB Public Relations.
Gust
NOVEMBER 30, 2014
'Quote from Steve Jobs via Flickr. Steve Jobs was one of those entrepreneurs who seemed universally either loved or hated, but not many will argue with his ability to innovate in the technology product arena over the years. He was instrumental in creating Apple, which has pioneered a dazzling array of new products, and even surpassed Microsoft, to become the world’s most valuable technology company.
Agile VC
DECEMBER 4, 2014
I like to say that “there are only co-founders” — it’s extraordinarily rare for a successful business to have just a sole founder. But not all co-founders are equal in terms of title, ownership, responsibilities, and so forth. As a result, one of the trickier things co-founders tackle is determining the equity split amongst the founding group of individuals.
YoungUpstarts
DECEMBER 3, 2014
'by Jenny C. Evans, author of “ The Resiliency rEvolution: Your Stress Solution for Life – 60 Seconds at a Time “ When it comes to dealing with workplace stress, there’s only so much you can do to change your environment, your job or the people you work with. The following five strategies rely on changing the things you CAN control – what you do with your body.
For Entrepreneurs
DECEMBER 3, 2014
'Consumer VCs like to make light of the Founders Fund mantra ‘We wanted flying cars, instead we got 140 characters.’ For those of us working in the enterprise, it’s actually the reverse, “They promised us 140 characters, instead we got Workday.” Since 2010, SaaS applications were supposed to “consumerize”, but as anyone who has used […].
The Next Web
NOVEMBER 29, 2014
'Firas Kittaneh is the CEO of One Mall Group. Coffee, late night email and the snooze button sap people of energy, compromising an employee’s overall performance at work. Though these things seem innocent, an evening cup of Joe, one quick reply to a colleague and an extra 15 minutes of shut-eye in the morning can drastically diminish the quality of one’s sleep.
Version One Ventures
DECEMBER 1, 2014
'The end of every year brings a proliferation of prediction lists. As we end an incredibly active 2014 in the tech/investment world, I am adding my own thoughts on what might be coming in 2015. A killer app for Bitcoin emerges. We’ve seen Bitcoin adoption by major retailers like Overstock.com and Dell, but there’s still too much volatility and regulatory uncertainty for Bitcoin to be used as a mainstream currency in North America anytime soon.
YoungUpstarts
DECEMBER 4, 2014
'by Jeff Bell, senior vice president of eCapital. Cash flow is a universal business essential, and often one of the most difficult aspects of getting a business going. A vicious cycle can result when cash flow is weak and your number one priority is to get your new business off the ground – caution and fear outweigh growth and potentially reign in the ability to take on more projects or even make the best decisions for your business.
Up and Running
DECEMBER 5, 2014
'So you have a great idea for a business, right? This is the one that will change everything, and put you on the map. You’ll become a sought-after investor, or maybe you’ll buy a vacation home in a sunny, tropical locale and bask in your newfound fame—and it’s all thanks to this game-changing business idea. The thing is, how do you know it’s really such a good idea?
The Next Web
NOVEMBER 30, 2014
'Brian Honigman is a marketing consultant, speaker and freelance writer. This post originally appeared on the SumAll blog. Online video has very quickly become one of the most engaging and ubiquitous forms of content marketing. ComScore reports that in 2013 more than half of all Americans watched a combined 52 billion online videos. According to that same report one platform netted more hours of viewing than all others combined.
The Equity Kicker
DECEMBER 4, 2014
'There’s an interesting post up on Venturebeat this morning suggesting that investors can find all they need to know about a startup by observing a product meeting. Good investing is a little bit more complicated than that, looking at market size and competition is also important, for example, but there are some great points made. Rather than think of them as due diligence points I think it’s better to understand them as cultural guides, and in that spirit I’ve turned them into
YoungUpstarts
DECEMBER 5, 2014
'It’s easy enough to overthink marketing strategies. There is a lot of useful, highly-actionable advice on what to do and how to do it. The only trouble is that you become another casualty of shiny object syndrome. Yesterday’s brilliant idea is quickly overrun with today’s new idea. And, what’s more there is a new app to make it work faster. What are some unique ways to get your business name out to the masses?
Up and Running
DECEMBER 4, 2014
'How do you know if you have a good idea for a business? One of my biggest challenges at Palo Alto Software is figuring out which ideas to pursue and which ideas to put on the back burner. I have the luxury of working with a bunch of really smart people, so new ideas for things that we could do come up all the time. From potential partnerships to new product and marketing ideas, I feel like we’re swimming in opportunity.
The Next Web
NOVEMBER 30, 2014
'At many startups, technical hires are the backbone of the business. Their role is critical. But if you don’t have a foundation in tech yourself, how do you measure their success beyond just delivering a successful product? What factors should influence how you evaluate their performance? To learn what founders should look for — or systems they should set up — I asked eight entrepreneurs from YEC the following: What specific metric does your company use to evaluate the success of your technical
Mike Michalowicz
DECEMBER 2, 2014
'Show Summary. John K. Bates, keynote speaker, communications coach, founder and chief executive officer at Executive Speaking Success, joins Episode 4 of the Profit First Podcast. John explains the importance of balancing your business and your health. Our Guest. John K. Bates is the founder and chief executive officer at Executive Speaking Success and is responsible for the day-to-day operations of the company, developing the curriculum of the program and leading the executive speaking staff.
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