Duct Tape Marketing

FEBRUARY 10, 2021

You’re focused on revenue and not ad spends — what do you mean by that? The Tuff Career Framework. How We’ve Connected Salary to Both Personal and Company Growth. Questions Sara asks Ellen Jantsch: What made it motivated you to actually take action and launched Tuff in the first place?

Marketing 92

Marketing Framework Salary Channel 92

Austin Startup

NOVEMBER 29, 2017

This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital, customers , and competencies. Namely, windfall revenue from oil means that the Texas taxman does not collect personal or corporate income taxes (on the state level). Should Early Stage Startups Move to Austin because of Capital?

Early Stage 48

Early Stage Austin Silicon Valley Texas 48

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 21, 2011

The question is further complicated when the new hire is getting a salary. Typically the salary is less than market with the balance given in the form of equity, but again how do you compute that when the stock is, today, of no value? Here’s a simple framework for how to come up with those numbers. What about $Y/mo?

Equity 276

Equity Salary Hiring Institutional Investors 276

Steve Blank

NOVEMBER 25, 2013

A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 326

Oakland Incubator Lean Metrics 326

Altgate

DECEMBER 17, 2009

pre-revenue and maybe even pre-product), I recommend a discretionary plan, particularly when you're dealing with annual plans. And finally, once the business has achieved greater scale and size (50+ people, $10MM+ revenue, etc.) then you can start to think about a balanced scorecard approach to your pay plan.

Venture Capital 47

Venture Capital Metrics Startup Software Review 47

Transformify

NOVEMBER 27, 2019

In this scenario, we would do the hard work to set a framework for the project, but then bring in a freelancer to do the very time-consuming and repetitive data gathering - freeing up our team to drive more value to the client.

Hiring 118

Hiring Africa Partner Differentiation 118

www.virtuosimedia.com

MARCH 8, 2012

If the idea was reliant on ad revenue for profit, it quickly becomes apparent that there will be no incoming money at all. Otherwise, you will have to offer actual compensation (read salary) in addition to corporate shares. If you don’t have the money to provide even a reduced salary up-front, find investors.

Technical Cofounder 41

Technical Cofounder Cofounder Technical Review NDA 41

Up and Running

MAY 28, 2015

Well of course we’re focusing on this and that, and you can take a lot of times with frameworks or whatever, I say that doesn’t matter. I’m not going to read this to you, but swat, core competence and et cetera, these are ideas and the goal is focus and I really don’t care what framework.

Lean 60

Lean Business Plan Video Software Review 60

David Teten

NOVEMBER 29, 2015

Literally billions of people resonate at a deep, subconscious level when they hear stories that use this framework. You’re also tempted away from the true path ; your old boss offers to rehire you with a raise in salary. Hundreds of books , movies , and television series have been written utilizing this structure all over the world.

Advisory Board 60

Advisory Board IPO Framework Salary 60

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. This is immensely gratifying. There are tech support FAQs.

Marketing 60

Marketing Framework Metrics Audience 60

Software By Rob

JANUARY 7, 2009

You can go without these expenses for a short time while in startup mode, but if you plan to build a company that’s sustainable in the long-run you’re going to need to cover these expenses before you think about collecting a salary. I’m amazed at how many business costs I pay throughout the course of a year. at 1:08 pm [.]

Software Review 52

Software Review Software Hosting Salary 52

Occam's Razor

FEBRUARY 25, 2013

What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Isn't it amazing?

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). We all want to rank for the terms: YouTube, Facebook and Google (true story, something for another blog post) but in the end it’s all about driving the revenue forward for a business.

SEO 134

SEO Metrics Analytics Search 134

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ReadWriteStart

SEPTEMBER 30, 2010

To replace them, employers spend $11,500 average per healthcare employee acquisition cost (20% of the annualized salary plus hiring incentives is considered customary for acquisition cost). The medical field has a very high employee turnover rate, with 5 million medical professional employees leaving current positions each year (U.S.

India 115

India Silicon Valley Incubator Bootstrapping 115

www.readwriteweb.com

OCTOBER 7, 2007

Practically this means that you’ll outsource (most likely off-shore) your design and development, you’ll rent your servers, you won’t have an office and you’ll have no salary. No salaries, at first, but we did a lot ourselves and then did a lot as trade and/or on an advertising basis.

Bootstrapping 41

Bootstrapping Offshore Startup EC2 41

Duct Tape Marketing

FEBRUARY 9, 2023

And I addressed that in the book with this framework called the Pain line and the buyback loop. And income for me is your salary profit and then also discretionary expenses. So let's say I make a hundred thousand a year in income, that might be 70,000 in salary. Fine, but throw that in. I pay myself from the business.

Hiring 75

Hiring Email Angel Investor Technical Review 75

Transformify

OCTOBER 29, 2019

Our business was valued at 10x revenues. The goals you set for your business will be idiosyncratic to what you want to accomplish, but I hope you can use some of my experience to build your own framework. Second, it’s been shown that companies will be able to pay lower salaries for their employees if they have a strong brand.

Marketing 61

Marketing Software Review Hiring New York 61

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. Once you’ve done that – then. 5% I believe.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

BeyondVC

JANUARY 2, 2006

From a philosophical point of view, I view compensation as the combination of salary, bonus (if any), and equity. On a public company board, for example, I look at other companies that we compete with and other businesses that are in a similar stage of revenue growth and financial numbers.

Management 60

Management Equity Forecast Salary 60

Occam's Razor

MARCH 7, 2022

This, unsurprisingly, ends up being a massive waste of your incredible talent, and an insult to the intelligence of our audience (the people who pay your salary). You can sign up here – all revenues are donated to charity. How can I improve revenue by 15 percent in the next three months from our website?

Analytics 101

Analytics Audience Georgia Channel 101

Duct Tape Marketing

OCTOBER 4, 2017

Entrepreneurial You, fundamentally, is talking honestly about how people make money as coaches and consultants, and providing a framework and a roadmap to help them do it even more effectively. John Jantsch: I think a lot of people have certainly come to realize the corporate way is maybe over, to some extent. Dorie Clark: Absolutely.

Harvest 34

Harvest Affiliate Portfolio Framework 34

Occam's Razor

AUGUST 11, 2015

Ecommerce Conversion Rate, Transactions, Average Order Value and Revenue are buddies you already know so well. More: See-Think-Do-Care business framework.). We usually measure the outcome of our web strategy using things like conversion rates and revenue. Or, at least revenue net of marketing or acquisition costs?

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

NOVEMBER 14, 2013

It’s like saying “I don’t want to learn how to code, can I just get a top developer salary without it?” Higher revenue / conversions are more important than boss’s wife liking the sliders. ” You have to do the heavy lifting to get heavyweight results. Nobody knows what’s going to work.

PPC 123

PPC Analytics Conversion SEO 123

sivers.org

JUNE 25, 2010

Dont make cheap skate equity offers, with programmer getting equity share of first employee and salary of founder(nothing or next to nothing). Dan (2010-06-20) # Dont forget that the first milestone, no matter how small you think it is, in reality it needs the projects initial foundation: database, framework, some css. feature set.

CTO Hire 84

CTO Hire Hiring Software Review Technical Review 84

Occam's Razor

JANUARY 7, 2019

Grab the revenue number for the company. In addition to the macro-outcome of revenue). You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!). See-Think-Do-Care is a great intent-centric business framework, if I may say so myself, for challenging your current marketing strategy.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

OCTOBER 30, 2019

The Pareto Principle states that you get 80% of your revenue from 20% of your customers. Metric examples: Monthly recurring revenue (MRR); Average revenue per account (ARPA); Engagement; Customer lifetime value (LTV); Upsell/cross-sell conversion rates. For example, do you include staff salaries? joining a user group).

Retention 48

Retention Metrics Churn Rate Acquisition 48

Occam's Razor

FEBRUARY 7, 2011

Bring customer-centricity to your analysis, take your understanding of that data and now identify all the Macro and Micro Conversions in your web analytics, measure holistic success and celebrate the massive acceleration of your salary! This will cover 2% of the traffic, but of course it is all your revenue. I LOVE doing this.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

OCTOBER 23, 2006

. ‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction. 6 Reporting is not Analysis. Your Choice?

Analytics 117

Analytics Metrics Web DC 117

Occam's Razor

MAY 27, 2015

Our advertising will rain down massive revenues! !" Bonus read: See-Think-Do-Care: An Audience Intent Centric Business Framework.]. Who is then going to ensure that S-T-D-C thinking drives content, which drives ads, which are delivered to audiences who, because now you don't stink, deliver brand love and company revenue?

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

JUNE 2, 2020

USAA is a highly touted and specialized (military) financial services company that has $155 billion in assets, $30 billion in revenue, and $2.5 If you wanna learn more about this, I highly recommend the book Never Lose a Customer Again , which lays out a fantastic framework. billion in profit from a consumer base of only 12.4

Differentiation 162

Differentiation Software Review United States Demand 162

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The causal impact does not have to be on Revenue. The Business Framework. The framework is not a funnel (#funnelsaredeadlonglifefunnels).

Social Media 60

Social Media Media B2C B2B 60