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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

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The Lindy Effect on startup potential

A Smart Bear: Startups and Marketing for Geeks

Will you ever get 2000? I hope so, but most companies that do get 100 never get 2000. At the low end, maybe there really isn’t a market, or the market really doesn’t want that product, at a profitable price, so you can squeeze out some early sales but it can’t get substantially bigger.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback.

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My Chat with Dan Primack of PEHub

Both Sides of the Table

In the technology world there are a few websites that most startups track to keep up with the latest financings, acquisitions, product announcements and gossip: BusinessInsider, TechCrunch, Mashable, GigaOm, etc. Retail investors were burned in IPOs in 2000, Consumers getting burned by services disappearing) Minutes 31-35.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. They are hard to do in a company that excels at products. Ballmer went on to run Microsoft for the next 14 years.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. They are hard to do in a company that excels at products. Ballmer went on to run Microsoft for the next 14 years.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

I don’t believe that search is the only answer in 2010 as it was in 2000. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner. I think everybody heard about this acquisition. Zazzle] and c) artisan products [etsy, foodzie].