Remove 2015 Remove Distribution Remove Marketing Remove Revenue
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market.

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Seduced By Growth, But Terminal Scale Still Matters

Agile VC

Looking back at 2015, the standout theme in the VC/startup ecosystem was unicorn hunting. We started the year enraptured by the “Age of Unicorns” with this cover of Fortune in January 2015 : Illustration: Jeremy Enecio. But clearly 2015 saw the bloom come off the rose for this group of companies broadly.

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Don't Fall for These 6 Deadly Myths of Startups

Startup Professionals Musings

Early adopters love new technologies, but mass market customers want solutions, not technology. "If Every solution needs a business team first who knows how to market, distribute and support the product. Investors want proof of a business model and real customer revenue, as well as a product.

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What Do LPs Think of the Venture Capital Markets for 2016?

Both Sides of the Table

At the Upfront Summit in early February, we had a chance to have many off-the-record conversations with Limited Partners (LPs) who fund Venture Capital (VC) funds about their views of the market. However, they have been sending VCs far more investment checks in the last ten years than they’ve gotten back as distributions.

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The iconic VC-Backed founders are all White & Asian men. So why invest in diversity?

David Teten

Research from BCG, Harvard Business Review, First Round Capital, the Kauffman Foundation, and Illuminate Ventures shows that investors in diverse teams get better returns: Paul Graham , cofounder of Y Combinator (2015): “Many suspect that venture capital firms are biased against female founders. According to Pitchbook data , only 21.6%

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Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal

YoungUpstarts

As with any large-scale acquisition, there is a degree of risk for Microsoft, especially in consumer-oriented markets such as gaming. Minecraft” accounts for nearly all of Mojang’s revenue, highlighting the risk to Microsoft should interest in “Minecraft” dissolve, or Microsoft fails to produce “Minecraft” sequels or add-on software.

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10 Business Elements Required to Rise Above the Crowd

Startup Professionals Musings

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. A large and growing market opportunity. Sustainable competitive advantage.